24 Marketing Tips in Under 140 Characters

Download 24 Marketing Tips in Under 140 Characters

Post on 23-Aug-2014

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<ul><li> 24 Marketing Tips in under 140 characters twitter.com/@j_a_scheer </li> <li> Dont think about what youre selling, think about what the market is buying. STRATEGY | TOOLS AND EXECUTION | CONTENT | WEBINARS AND EVENTS | SEO AND SOCIAL </li> <li> Nothing is ever single-purpose get creative about uses, formats, vehicles and distribution channels. STRATEGY | TOOLS AND EXECUTION | CONTENT | WEBINARS AND EVENTS | SEO AND SOCIAL </li> <li> Avoid me-too marketing build your plans based on biz need, not what your competitors are doing. STRATEGY | TOOLS AND EXECUTION | CONTENT | WEBINARS AND EVENTS | SEO AND SOCIAL </li> <li> Thats how weve always done it isnt a marketing strategy. Test your sacred cows. Make it your #NewYearResolution. STRATEGY | TOOLS AND EXECUTION | CONTENT | WEBINARS AND EVENTS | SEO AND SOCIAL </li> <li> First impressions matter make sure presentation and packaging match the offering. Its a critical investment. STRATEGY | TOOLS AND EXECUTION | CONTENT | WEBINARS AND EVENTS | SEO AND SOCIAL </li> <li> You are doing A/B testing right? Check out the great resource @WhichTestWon. #optimization STRATEGY | TOOLS AND EXECUTION | CONTENT | WEBINARS AND EVENTS | SEO AND SOCIAL </li> <li> Set your project up for success develop a creative brief to help your project stay organized, on time, and on budget. STRATEGY | TOOLS AND EXECUTION | CONTENT | WEBINARS AND EVENTS | SEO AND SOCIAL </li> <li> Dont confuse skills and tools. Quality #content &amp; compelling delivery come first the tool is just an enabler. STRATEGY | TOOLS AND EXECUTION | CONTENT | WEBINARS AND EVENTS | SEO AND SOCIAL </li> <li> Make sure your #PowerPoint presentation tells a compelling story outline first, THEN build your slides. STRATEGY | TOOLS AND EXECUTION | CONTENT | WEBINARS AND EVENTS | SEO AND SOCIAL </li> <li> Find a #content balance between free for #SEO and gated for #leadgen both are important. STRATEGY | TOOLS AND EXECUTION | CONTENT | WEBINARS AND EVENTS | SEO AND SOCIAL </li> <li> No resources to create a full #infographic? 1-2 stats/charts can make a shareable graphic that tells a good story. STRATEGY | TOOLS AND EXECUTION | CONTENT | WEBINARS AND EVENTS | SEO AND SOCIAL </li> <li> Need to freshen up your #leadgen #content? Instead of a lengthy white paper, create a to-the-point tip sheet. STRATEGY | TOOLS AND EXECUTION | CONTENT | WEBINARS AND EVENTS | SEO AND SOCIAL </li> <li> #B2B writing doesnt have to be boring. Make it easy for your audience: be clear, be concise, and be human. #content STRATEGY | TOOLS AND EXECUTION | CONTENT | WEBINARS AND EVENTS | SEO AND SOCIAL </li> <li> Need new #content fast? Summarize an existing white paper and transform it into a handy checklist. STRATEGY | TOOLS AND EXECUTION | CONTENT | WEBINARS AND EVENTS | SEO AND SOCIAL </li> <li> Maximize your contents value: build a #content map to align your collateral w/the sales process (and ID holes). STRATEGY | TOOLS AND EXECUTION | CONTENT | WEBINARS AND EVENTS | SEO AND SOCIAL </li> <li> Dont let typos detract from your message. Proofreading out loud is the best way to catch errors. #content STRATEGY | TOOLS AND EXECUTION | CONTENT | WEBINARS AND EVENTS | SEO AND SOCIAL </li> <li> Chunk up your long-form #content and re-purpose it for email, #socialmedia, and other channels. STRATEGY | TOOLS AND EXECUTION | CONTENT | WEBINARS AND EVENTS | SEO AND SOCIAL </li> <li> Improve your product demos. Don't show features tell your story with user scenarios that show how needs are met. STRATEGY | TOOLS AND EXECUTION | CONTENT | WEBINARS AND EVENTS | SEO AND SOCIAL </li> <li> Don't skip #webinar rehearsal even if presenters know the topic cold; transitions can trip you up practice makes perfect. STRATEGY | TOOLS AND EXECUTION | CONTENT | WEBINARS AND EVENTS | SEO AND SOCIAL </li> <li> Dont have the time/resources to manage a full-blown #webinar? Produce a short #podcast instead. STRATEGY | TOOLS AND EXECUTION | CONTENT | WEBINARS AND EVENTS | SEO AND SOCIAL </li> <li> When it comes to #events, absolutely everything shapes the experience do sweat the details. STRATEGY | TOOLS AND EXECUTION | CONTENT | WEBINARS AND EVENTS | SEO AND SOCIAL </li> <li> #PPC aint cheap anymore. Invest in it as an ongoing program and continuously manage &amp; optimize for max ROI. STRATEGY | TOOLS AND EXECUTION | CONTENT | WEBINARS AND EVENTS | SEO AND SOCIAL </li> <li> Provide a reason to follow your #LinkedIn company page use status updates to promote your news and #content. STRATEGY | TOOLS AND EXECUTION | CONTENT | WEBINARS AND EVENTS | SEO AND SOCIAL </li> <li> Prospects dont #search on your messaging optimize based on how THEY think. #SEO #SEM STRATEGY | TOOLS AND EXECUTION | CONTENT | WEBINARS AND EVENTS | SEO AND SOCIAL </li> <li> Maximize ROI from #PPC campaigns: don't just link to your home page build targeted landing pages &amp; track conversions. #SEM STRATEGY | TOOLS AND EXECUTION | CONTENT | WEBINARS AND EVENTS | SEO AND SOCIAL </li> <li> Want more? Follow me on Twitter for a new marketing tip every week: @j_a_scheer </li> </ul>