Vietnam’s leading regional trade fair for the automotive service industry targeting trade visitors from Vietnam

25 – 27 April 2018Saigon Exhibition and Convention Center (SECC)Ho Chi Minh City, Vietnam

www.automechanika-hcmc.com

Showcase in

9,200sqmJoin 360worldwide exhibitors

Meet 8,500buyers

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Combine the power of Automechanika with the wealth and excitement of the Vietnamese marketAutomechanika Ho Chi Minh City brings the force of the renowned Automechanika brand into the prosperous Vietnamese market. The fair is one of 16 Automechanika shows run by Messe Frankfurt globally. Since its debut edition in 2017, it has become Vietnam’s leading regional trade fair for the automotive service sector.

An industry on an expeditious rise Many global investors are witnessing a significant boost in Vietnam’s country development, thanks to the nation’s growing population and increased personal income. The result-promising future brought USD 24.4 billion worth of foreign direct investment into the country in 2016, which is a 7% increase on the previous year1.

The growth in personal income has also driven demands on auto trading, with the country now being broadly recognised as the next key development region for the automotive industry. Car sales in the country recorded a 27.1% increase in 2016, which makes Vietnam the second fastest growing market in the world2.

Extended product portfolio to reflect local marketTyre Competence is dedicated to exhibitors promoting tyre products. Companies from this sector will be labelled under the Tyre Competence, allowing fairgoers to quickly identify them for improved sourcing efficiency. From this new competence, exhibitors will be able to establish connections with more regional buyers and widen their business networks at the same time.

Motorcycle is the most popular means of transportation in Vietnam and plays a key role in the country’s automotive industry. According to the Ministry of Transports of Vietnam, over 45 million motorbikes are currently registered across the nation3 and the number is still on a rise. As such, the Motorcycle Competence was introduced in the first edition of the show to suit the unique needs of the local industry, and will continue to serve the sector in 2018.

An essential platform to propel your business into the future

Due to the growing middle class and fast-developing economy in Vietnam, the demand for automobiles grows along with a huge need for replacement parts and aftermarket services. The response we received in the fair was promising. There is a good mixture of international and local visitors, and they have shown great interest in our products.

Singaporean exhibitorMr Warren Quek, Sales Manager of Automotive Aftermarket APAC, Continental

Reference:

1 “Foreign direct investment propels Vietnam’s economy”, 2 Mar 2017, VinaCaptial http://www.vinacapital.com/userfiles/data/FDI-March-2017.pdf Retrieved 14 Jun 2017.

2 “Global car sales 2016”, 9 Feb 2017, JATO. http://www.jato.com/wp-content/uploads/2017/02/ 2016-Global-Sales-Release-Final-1.pdf Retrieved 14 Jun 2017.

3 “Vietnam remains kingdom of motorbikes as sales rev up in 2016”,

13 Jan 2017, VNExpress http://

e.vnexpress.net/news/business/vietnam-remains-kingdom-of-motorbikes-as-sales-rev-up-in- 2016-3527969.html Retrieved 14 Jun 2017.

Participants showed high satisfaction and desire to return88% visitors intended to visit the show again

76% exhibitors intended to participate again

Comprehensive exhibiting categories for all sectors

Parts & Components Electronics & Systems

Accessories & Repair & MaintenanceCustomising

Dealer & Workshop Car Wash, Care &Management Reconditioning

Alternative Drive REIFENSystems & Digital (New Tyre Sector)Solutions

Visitor’s job function

A 37% Senior management B 18% Sales & marketing C 13% Engineering / maintenance D 8% Procurement E 7% Consultant F 7% Production G 6% Research & development H 3% Design I 1% Others

Visitor‘s business nature

Dealer, agent, distributor, wholesaler

Manufacturer

Service provider (auto refitter / tuner / garage / workshop / service center / petrol companies / gas station)

Retailer

Private & official fleets

Trade association / government agency

Others

Publisher

0 25 50

Source: Exhibitor and Visitor Survey 2017

Overseas visitors and exhibitors showed great interest in our products and services. Some have even requested immediate follow-up. I am sure the connections we established during the event will lead to business opportunities.

Vietnamese exhibitorMr Le Heong Thinnh, Deputy Director of Hui Thinh Company

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Strengthen your marketing effort beyond the boothAutomechanika Ho Chi Minh City has planned various promotional strategies and marketing campaigns to ensure the promotion of the fair and of your brand on a domestic and global scale, thus reaching all professional media, major opinion leaders, important industry players and target buyers from around the world. We can provide:

• Extensive print and online advertising in trade and mass media

• Widespread outdoor advertising campaigns

• Targeted direct marketing activities

• Global promotional campaigns at auto-related trade fairs

• Influential website and social media networks

First edition flourishes with achievements

341 exhibitors from 19 countries and regions

9,200 sqm of exhibition space

89% exhibitors are from overseas

6 country and region pavilions from China, Malaysia, Singapore, Korea, Taiwan and Thailand

8,019 trade visitors from 52 countriesand regions

Overseas buyer delegations from China, Italy, Korea, Myanmar and Thailand

The show is fruitful for my business, as it collects the famous international brands to showcase their latest and high quality products. Sourcing new products from these companies allows us to offer more choices for our customers. The fair also reflected the dynamic automotive landscape in Vietnam, and now is also the era of cars and trucks from the strong economic development in ASEAN.

Vietnamese visitorMr My Tan Duy, Representative of Mekong Car

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2017Fair facts

Venue Saigon Exhibition and Convention Center (SECC) 799 Nguyen Van Linh, Dist. 7, Ho Chi Minh City, Vietnam

Opening hours 25 – 27 April 2018 09:00 – 17:00

Admission Trade visitors only. Free of charge.

Participation fee Standard package (min 9 sqm) USD 300 / sqm

Premium booth (min 9 sqm) USD 350 / sqm

Raw space (min 18 sqm) USD 270 / sqm

Various packages of sponsorship and advertising opportunities are available to exhibitors. Please contact the organisers for details.

ContactsMesse Frankfurt New Era Business Media Ltd35/F China Resources Building26 Harbour Road, Wanchai, Hong KongTel: +852 2802 7728autoasia@hongkong.messefrankfurt.com

For companies in Taiwan:Chan Chao International Co Ltd3/F No 185 Kanchien Road, Neihu DistrictTaipei, TaiwanTel: +886 2 2659 6000sales@chanchao.com.tw

For companies in Vietnam:Yorkers Exhibition Service VietnamRm 1107, Dong Duong BuildingNo 4 Nguyen Dinh Chieu Street, Da Kao, District 1HCMC, VietnamTel: +84 8 3827 9156linkage@linkage-vn.com / salesB@chanchao.com.tw

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