25 – 26 april 2013 › upload › event › 89 › 1lyxr › 37f17bee76c7… · digital workplace...

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event specIals

Wednesday, 24th apRIl 2013ICEBREAKER SESSION

thURsday, 25th apRIl 2013ENtERpRISE 2.0 AwARd 2013

satURday, 27th apRIl 2013GERMAN “SCHNItZELJAGd“

25tH – 26tH ApRIL 2013

INtRA.NEt RELOAdEd 201325th – 26th apRIl 2013 | KosMos beRlIn / andel’s hotel beRlIn, GeRMany

Http://INtRA-NEt2013.wE-CONECt.COM


OVERVIEwINtRA.NEt RELOAdEd 2013

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Klaus Wustrack, vice president Internal communicationsThales S.A. / France

sven Zirnité, vice president Internal communicationsSiemens AG / Germany

tim Gotthardt, head of social collaborationAudi AG / Germany

alexander Gundlak, director collaboration & Web servicesKempinski Hotels S.A. / Switzerland

peter espersen, head online communityLEGO A/S / Denmark

darius Miranda, vice president, social business strategy, Wholesale bankingKelli carlson-Jagersma, vice president, social business strategyWells Fargo Inc. / USA

Katharina auer, Global head employee communicationZurich Insurance Company Ltd / Switzerland

James lewis, Global Intranet directorTowers Watson & Co. / USA

Kimi Matsubara, Global Intranet ManagerSkanska AB / Sweden

Dennis Agusi, Global Internal Communications OfficerPhilips Electronics N.V. / The Netherlands

neil Morgan, Global Intranet ManagerCompagnie Financière Richemont SA / Switzerland

Felix Wenger, Managing director communications & branding, heade-channel solutionsUBS AG / Switzerland

dr. Rüdiger schönbohm, vice president Web projectsRobert Bosch GmbH / Germany

thomas olsen, assistant vice presidentDeutsche Bank AG / Germany

tom pryzgoda, sr. director Global strategic Marketing operationsAbbott Laboratories Corp. / USA

paul butcher, director digital communications - citi Global public affairsCitigroup Inc. / USA

Robert bredlau, vice president International business developmente-Spirit AG / Germany

Jean-paul chapon, head of Web Governance & enterprise 2.0Societé Générale / France

bob libbey, head of digital and social communicationsPfizer Inc. / USA

Mairi Willis, head of User experience designPhilip Morris International Management SA / Switzerland

andrew barendrecht, chief collaboration strategistApache Inc. / USA

Jonathan phillips, Manager digital communicationsCoca-Cola Enterprises Inc. / UK

Ulrika MacGregor, development Manager, Internal digital services,Group communicationscharlotte sperling, collaboration service ManagerStora Enso Oyj / Sweden

Philipp Rosenthal, Future Office EvangelistTieto Deutschland GmbH / Germany

audrey scarff, senior Internal communications ManagerThomson Reuters / UK

lluis Font, ceoZyncro / Spain

david campillo, collaborative content project ManagerNestlé Nespresso SA / Switzerland

linda Moen, coordinator IntranetTelenor ASA / Norway

stephan schillerwein, head of ResearchInfocentric / Switzerland

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Enterprise Social Networking as part of a Business Strategy: Sophisticated Alignment of Communications andCollaboration within an Enterprise 2.0

> a Global Intranet strategy as Gateway to Multinational Real time communication

> sophisticated alignment of communi-cation and Collaboration: With a Unified Roadmap towards optimized synergies

> architecting the future: Imperatives of a digital Workplace within an enterprise 2.0

Aligning the Digital Sphere with its people: Management of Content and Usability Features

> Integrating content and managing the Usability of Intranets through User cen-tered architectures

> content curation / search & Find: cluster content with the right method of experience design

> practice and skillful Management of Information overload

Intranet Tools & System Factory: Share Point, Yammer, Jive & Co.

> Mobile apps as opportunity within a broadcasting landscape

> Web conferencing, micro-blogging etc. as facilitators of a Real-time communi-cation

> Intranet tools & system Factory: share point, yammer, Jive & co.

Community building, Crowdsourcing and beyond: Knowledgemanagement in Employee Portals and Intranets

> empowering people with the power of byod: leveraging collaboration with Multiple devices

> how to link the digital sphere with its people via social Intranets

> Managing collective Intelligence in employee portals and intranets

Unified Communications as facilitators of a Real-Time Communication

> enterprise video conferencing and videostreaming in a mobile and automated setting> Fostering social business adoption and Value: Networking, Gamification,

learning> Measuring and scaling the level of success of collaboration tools

SPEAKERS & MODERATORS MAIN TOPICS




OVERVIEwINtRA.NEt RELOAdEd 2013

PRIMARY PARTNER

CONTENTS

p. 2 | Overview speakers & Moderators Main topics

p. 3 | Overview business partners advisory board

p. 4 | Icebreaker Sessionp. 5-6 | Conference day 1 challenge your peers enterprise 2.0 award evening session

p. 7-9 | Conference day 2 Morning session World café session

p. 10 | German “Schnitzeljagd“

we.CONECT business peerstake advantage of solution-oriented individual meetings that we can arrange with these partners before and during the conference.

Robert Bredlauvice president Internationalbusiness developmentE-Spirit / Germany

Darius Mirandavice president, social business strategy, Wholesale banking Wells Fargo Inc. / USA

Jonathan PhillipsManager digital communicationsCoca-Cola Enterprises Inc. / UK

Kelli Carlson-Jagersmavice president, social business strategyWells Fargo Inc. / USA

Philipp RosenthalFuture office evangelistTieto / Germany

ADVISORY BOARD

BUSINESS PARTNERSTieto Corporationdüsseldorfer straße 40 | 65760 eschborn, Germanyphone: +49 61969329-0 | Fax: +49 61969329-800www.tieto.com/futureoffice

e-Spirit AGbarcelonaweg 14 | 44269 dortmund, Germanyphone: +49 (0)231 477 77 0 | Fax: +49 (0)231 477 77 499www.e-spirit.com

e-spirit is the manufacturer of the Firstspirit™ content Management system. Well-known customers from all business sectors rely on Firstspirit™ for implementing successful web strategies worldwide and for the creation, management and publication of content in highly diverse channels: Internet, intranet, extranet, mobile channels, web shops, pdF, email newsletters, portals, dtp, technical documentation, etc.among Firstspirit’s Usps are the outstanding integratability and its consistent best-of-breed strategy: the cMs integrates seamlessly into complex system environments, enterprise portals – including sap netWeaver, IbM Websphere, Microsoft sharepoint and liferay – and with other third-party solutions. the Firstspirit™ appcenter offers the unique possibility for the interface integration of virtually any web application directly into the cMs. Firstspirit™ is a content integration platform meeting the highest demands for usability, performance and investment security.e-spirit was founded in dortmund, Germany in 1999 and is represented with 12 locations in Germany, the United states, Great britain, Austria and Switzerland. The company is part of the adesso Group, one of the largest German IT service providers. Customers benefit from a network of very experienced, certified partner organizations providing competent consulting, implementation services and support.

Zyncro Tech S.L.santa teresa 6 | 08012 barcelona, spainphone: +34 (0)93 187 03 22www.zyncro.com

Sensika Technologies LtdZlatostruy Str. 18A | 1517 Sofia, Bulgariaphone: +33 6 46 35 32 18 | email: [email protected]://sensika.com

Infocentricstadtturmstrasse 10 | 5400 baden, switzerlandphone: +41 (0)56 210 0120 | Fax: +41 (0)56 210 0121www.infocentricresearch.com

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AGENdAICEBREAKER SESSION | Wednesday, 24th apRIl 2013

20.00 | Round tablespre-conference drinks and Icebreaker Round tables with speakers, business partners & participantsEach Interactive Icebreaker Session is introduced by a PECHA KUCHA presentation: 15 Slides max. / 20 sec. each – the ultimate application of collective intelligence. Afterwards participants gain the opportunity to discuss their challenges within a moderated and focused setting

IcebReaKeR RoUnd table 1Optimized Portal Integration: Creating conditions for integrating editorial content in different portal serversRobert Bredlau, vice president International business development, e-Spirit / Germany

IcebReaKeR RoUnd table 2Social Software vs. Social Business IT: Quo vadis Enterprise 2.0?Philipp Rosenthal, Futur office evangelist, Tieto Deutschland GmbH / Germany

we.CONECt ICEBREAKERour Icebreaker session consists of small round tables with speakers, business partners and attendees where the audience will discuss the main challenges and cutting edgetopics of the conference in a relaxed atmosphere. Glass in hand, make your way around our round tables and get to know each other. enjoy food and drinks at the opening of the conference, break the ice and get the show on the road.

ANdEL’S HOtEL BERLIN | sKy caFélandsberger allee 106 | 10369 berlin, Germany | www.andelsberlin.com

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TWEET AT THE INTRA.NET#INtRA_RELOAdEd

AND JOIN OURLINKEdIN GROup




AGENdACONfERENCE dAy 1 | thURsday, 25th apRIl 2013

8.00 | Registration with coffee and tea

8.45 | Welcome and introduction by we.conect, the chair and the advisory board

we.CONECt ENtERpRISE SOCIAL NEtwORKING tRACK 9.00 | KeynoteChanging the way we work: From Communities of Practice to an enterprise wide collaboration platform> Which problem do we solve? – how to start a movement without technology and budget> What‘s in it for me? – Getting better in what we do and building your reputation> Where‘s the beef? – creating measurable commercial valueThomas Olsen, assistant vice president, Deutsche Bank AG / Germany

9.35 | case studyConnecting creative minds: Collaboration facilitation in a digital space> Fostering intelligence with crowd-sourcing initiatives> co-creation, amplification and celebration of peoples‘ minds > leGo´s secret of successful social collaboration: It‘s about people and not a platformPeter Espersen, head online community, LEGO A/S / Denmark

10.10 | case studyIntegrated and efficient Crowd-Sourcing and the right management of Collective Intelligence through a global online communityRobert Bredlau, vice president International business development, e-Spirit AG / Germany

10.45 | Refreshment break with networking Zone

we.CONECt GLOBAL INtRANEt INtEGRAtION tRACK 11.15 | case studyEnterprise Collaboration and Gamification Platforms as Modus Operandi of Business Transformation> social Media: the secret of increased Intranet Usability Rates > Waltzing through a set of tasks: enjoying Work with Gamification applicationsLluis Font, ceo, Zyncro / Spain

11.50 | case studyChallenge accepted: Stora Enso´s take on the „Digital Workplace“ concept> Kill your darlings – a traditional intranet and a wild-growing collaboration platform> dare to ignore what you have and focus on business needs and user requirements > Getting everyone onboard in a new way of thinking> Going for the early sharepoint 2013 and the advantages it has brought usUlrika MacGregor, development Manager, Internal digital services, Group communications, Stora Enso Oyj / SwedenCharlotte Sperling, collaboration service Manager, Stora Enso Oyj / Sweden

12.25 | case studyIntranet rebuild: Just like starting over > born of a merger: the vision of a unified intranet vision within a diversified company> a short story about a start from scratch: setting up a new intranet parallel with a new dot-com site> Facing limitations: sharepoint 2010 and beyond – chunky UI, limited social, “buy vs. build”> Fostering a unique kind of cooperation: collaboration between business and It and a cross-stakeholder committeeJames Lewis, Global Intranet director, Towers Watson & Co. / USA

13.00 | lunch with networking Zone

we.CONECt GLOBAL dIGItAL COLLABORAtION tRACK14.00 | case studyEnterprise 2.0 at work – how social mechanics contribute to business operations> Information logistics as a key driver> creating a common denominator for process protagonists> laying the foundation for the connected enterprise> drive adoption and excitement through service designPhilipp Rosenthal, Future office evangelist, Tieto Deutschland GmbH / Germany

14.35 | case studySearching & Finding – new paradigms for findability in the Social and Digital Workplace> Why internal search has never managed to deliver the results you wanted> how expanding your Intranet is making matters even worse> how the digital Workplace can help “restart” your approach to findability> how social Media tools change information work and the very concepts of findabilityStephan Schillerwein, head of Research, Infocentric / Switzerland

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AGENdACONfERENCE dAy 1 | thURsday, 25th apRIl 2013

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StREAM A

INtRANEt RELOAdEd 2.0 StREAM 15:40 | case studyBringing people together through digital integration: Transformation of a global intranet to a common employee platform > aligning 30.000 users in 17 countries > Increased usability together with a combination of personalized, local and shared content: the challenge> how did one of the top ten intranet sites in the world help bring a company together?> oneskanska as ultimate platform to simplify communication across the enterprise 2.0Kimi Matsubara, Global Intranet Manager, Skanska AB /Sweden

16:15 | case studySetting up a “digital town square” – Challenges of linking up social values with digital assets @Pfizer > addressing the divisional, regional and functional spread within a global social network> tools and Guidance for measuring digital and social performancesBob Libbey, head of digital and social communications, Pfizer Inc. / USA

StREAM BStREAM A

COLLABORAtION & COOpERAtION StREAM15:40 | case studyCollaboration 2.0 as part of a Business Strategy> how does business strategy lead to desired business outcomes for the Kempinski Group?> In what ways does business need information and collaboration to define the requirements for a platform to share best practices in a business environment that is typically offline?> overcome internal resistance and generational gaps by selecting the appropriate platform according to business needs, linking to corporate cultural values, creating an environment which is the first source of news, including ‘killer apps’, and focusing on the user-experience> how can the corporate communications and Information technology functions work seamlessly together for an integrated approach that meets business needs, while also being manageable to administer?Alexander Gundlak, director of collaboration & Web services, Kempinski Hotels SA / Switzerland

16:15 | case studyUnified Communications: Implementing an internal social collaboration platform @AUDI AG > social business platforms as a part of a larger enterprise collaboration strategy> Introducing collaboration tools in a big corporation > Managing and maintaining vivid communities> do´s and dont´sTim Gotthardt, head of social collaboration,Audi AG / Germany

StREAM A

stReaM BstReaM A

stReaM BstReaM A

16.50 | parallel Round tables

we.CONECt CHALLENGE yOuR pEERSwe.CONECT finds out in advance the most important issues facing the participants. Based onyour input we will create these Round tables involving an interactive discussion with your peers.

Round table 1TbaLinda Moen, project Manager and coordinator within business assurance, Telenor ASA / Norway

we.CONECt pLAtfORM tRANSfORMAtION tRACK17.40 | case studyWhen Enterprises split: The other way around of future platform managementTom Pryzgoda, sr. director Global strategic Marketing operations, Abbott Laboratories Corp. / USA

20.00 | networking dinner + award ceremony

dINNER | conclUsIon oF day 1ENtERpRISE 2.0 AwARd 2013 | aWaRd ceReMonyGo for it! If you want your hard work and achievements to be honored and celebrated then applyfor our enterprise 2.0 award 2013! earn the recognition and respect your project deserves!




we.CONECt MORNING SESSIONTeambuilding Session | 2 Training Sessions | InterActiveX Sessionchoose one of these parallel Morning sessions and start the day how you would like.

8.30 | teambuilding Session “Visions are made by people”Raising the level of your team‘s effectiveness & reviewing newly gained ideas by having an internal meeting with your participating colleagues

8.30 | training Session 1 Customization of an intranet – maintaining quality, goals and budget> hidden cost of customization and branding> balance between customization and costs> customize or bypass the system?> define development guidelines and best practices> Work with the software and not against itDavid Campillo, collaborative content project Manager, Nestlé Nespresso SA / Switzerland

8.30 | InterActiveX Jogging Session “Hot-footed towards a Winning Strategy”Jump at the opportunity and do some exercise with your sparring partners

8.30 | training Session 2Rethinking employee adoption of the intranet > communicating about the tools and other solutions on your Intranet> avoiding technical jargon with the use of personas> aligning the business needs with the intranet solutionsNeil Morgan, Global Intranet Manager, Compagnie Financière Richemont SA / Switzerland


10.30 | Welcome and introduction by we.conect, the chair and the advisory board

we.CONECt wORLd CAféThe World Café will be initiated with short statements

10.40 | short statementsEach World Café moderator gives a short description of the specific Café

Short Statement cultural diversity caféFostering internal communication within a decentralized Enterprise 2.0 Strategy > From external cooperation towards optimized internal collaboration: b2G as gateway of multinational employee communication> Firewalls, language, culture: different countries need different structures> same same but different: how to transform common content in different semantics? Klaus Wustrack, vice president Internal communication, Thales SA / France

Short Statement social Intranet caféThe Challenge of Letting go> culture change: embracing Intranet 2.0> encouraging leaders to go social – what’s in it for them? how to get them to use new technologies anywhere, anytime?> letting go of the corporate message in the age of employee self-publishing – is there still a place for internal communication professionals?> a new take on governance: Who’s monitoring the conversation – is it oK to delete offensive employee posts?> Is it oK to ghost write for your senior executives?Audrey Scarff, senior Internal communications Manager, Thomson Reuters / UK

Short Statement sophisticated Intranet caféMaintaining Intranet Usage and Content Creation – Search and Find optimisation> optimised combination between layout – implementation and usability> personalisation as facilitator of an individual content edition and application accessesRobert Bredlau, vice president International business development, e-Spirit AG / Germany

Short Statement spherical affairs caféHow to manage diverse user experiences within a common digital workspace?> transforming private user experience into the corporate gateway> challenging alliances: maintaining attractiveness whilst upholding requirements of compliance> the value of “off the record”: Gossip as key driver of social business communicationFelix Wenger, Md communications & branding, head e-channel solutions,UBS AG / Switzerland

AGENdACONfERENCE dAy 2 | FRIday, 26th apRIl 2013

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Short Statement User experience caféOptimized Usability as key factors of a successful collaboration > tools and methods of user experience design and optimal usability > What are the different ways and tools you can use to engage employees based on specific employee needs and business functions?> how can social media be exploited across the company and help employees commit? > how can business intelligence be integrated into collaboration and communication to create easier to understand and more contextual formatsMairi Willis, head of User experience design, Philip Morris International Management SA / UK

Short Statement Usability caféSearch Engine Optimization and Social Media as Multidimensional Challenge> social Media as internal communication tool within a diversified structure> experience, content and usability: the challenge of providing the right things to the right people> operationalizing intranet effectiveness via search engine optimizationSven Zirnité, vice president Internal communications energy sector, Siemens AG / Germany

Short Statement engagement and ownership caféCollaboration Revolution – from Information Management to Social Intelligence – challenges for Enterprise Activity Streaming> application of social media Interface> Mobile application from field operations to the office> Intelligent social recommendations> In context – geo-reference Andrew Barendrecht, chief collaboration strategist, Apache Inc. / USA

Short Statement Managing expectations caféManaging the evolution into a connected enterprise: Start point determination, roadmap & scopingPhilipp Rosenthal, Future office evangelist, Tieto Deutschland GmbH / Germany

Short Statement open Innovation caféWith networking and ideation towards the wisdom of the crowd > crowdsourcing approaches to gather employee input to a ceo broadcast / live stream town hall> how to draw out contributions and ideas for innovation, and mobilizing the workforce> creative approaches to crowdsourcing to drive employee contributions and dialogue for an interactive ceo town hall / broadcast – using yammer and survey tools (but without access to the latest tools / technology)Katharina Auer, Global head – employee communications, Zurich Insurance Group / Switzerland

Short Statement digital Workplace caféCollaboration through an enterprise social network > Intranet and enterprise social network: breaking silos and bringing collaboration to support the enterprise transformation> a matter of platform(s) and technology or a matter of culture?> are all companies equal in front of collaboration and 2.0?> Where is the business: the internal key to external success on social networks> hR, legal, It, how many stakeholders involved?Jean-Paul Chapon, head of Web Governance & enterprise 2.0, Societé Générale / France

11.00 | StARt wORLd CAfé pARt 1 | EACH SESSION LAStS 30 MINutESwe.conect and the chair open the World café, explaining the principles and set the World café etiquette.

12.00 | lunch with networking Zone

Cultural diversity Café

user Experience Café

Open Innovation Café

Sophisticated Intranet Café

Engagement and Ownership Café

Social Intranet Café

usability Café

digital workplace Café

Spherical Affairs Café

Managing Expectations Café

wORLd CAfé StREAM B wORLd CAfé StREAM A





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13.30 | StARt wORLd CAfé pARt 2 | EACH SESSION LAStS 30-40 MINutES

15.00 | World café panel discussionShort Discussion & Summary of the World Café Sessions


we.CONECt COLLECtIVE INtELLIGENCE tRACK

15.50 | case studySocial Computing as Connecting Adapter within a Future Enterprise – How Citi Collaborate is Connecting Citi > a social platform as key building block for a connected enterprise – the aim to set up a digital workplace> the integration of differences: how to address different businesses with a common platform?> streamlining and improving business processes – business by business> challenge accepted: changing culture step by stepPaul Butcher, director digital communications, Citigroup Inc. / USA

16.25 | case studyFacilitating the multidimensional communication of employees within an advanced online community –How Philips used crowdsourcing to activate their new Mission and Vision> What is required to successfully introduce an enterprise social network?> Understand what kinds of skills are required to be a successful community manager> What happens in an enterprise social network and how to apply certain strategies?> live demo of real examples including integrations with other business applications> Understand the shift between audiences and communities> an enterprise social network makes your company smaller and more human but it can also be a lot of FUn!Dennis Agusi, Global Internal communications officer, Philips Inc / The Netherlands

we.CONECt futuRE ENtERpRISE tRACK 17.00 | case studyBeyond the Intranet: How to shape the future digital workplace in an Enterprise 2.0? Extending perspectives towards an integrated social business strategy and framework> self-organization as a key approach towards becoming an enterprise 2.0> Internal, external or both? how far should networks reach?> does social business affect our internal organization and its processes?> From Intranet to internal collaboration platforms: the future digital workplaceRüdiger Schönbohm, vice president Web projects, Robert Bosch GmbH / Germany

17.35 | closing words from the chair and end of the conference

wORLd CAfé StREAM B wORLd CAfé StREAM A

Cultural diversity Café

user Experience Café

Open Innovation Café

Sophisticated Intranet Café

Engagement and Ownership Café

Social Intranet Café

usability Café

digital workplace Café

Spherical Affairs Café

Managing Expectations Café

we.conect | SCHNITZELJAGD

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satURday, 27th apRIl 2013

10.00 | Intra.net event special

For those participants that catch the chance to extend their stay over the weekend in Berlin...

...we.CONECT draws out something quintessentially German – find out and enjoy one of the most inspiring cities together with your newly gained sparring partners.

As highlight and additional benefit for those who grasp the chance and of extending their stay in one of the most breath-taking and changing cities worldwide, we concocted something special...an urban orienteering race through Berlin together with your newly gained fellows from the conference: Chasing Top-Sights along digital paths, discover hidden spots, prepared by we.CONECT – and expand your knowledge about Germany´s Capital.

AGENdAwe.CONECt “SCHNItZELJAGd“ | satURday, 27th apRIl 2013





fOR MORE dEtAILEd INfORMAtIONaboUt oUR speaKeRs and InteRactIve seGMents please vIsItHttp://INtRA-NEt2013.wE-CONECt.COM

We aRe looKInG FoRWaRd to WelcoMInG yoU!

EVENt SpECIALS

Wednesday, 24th apRIl 2013

ICEBREAKER

SESSION

thURsday, 25th apRIl 2013

ENtERpRISE 2.0

AwARd 2013

satURday, 27th apRIl 2013

GERMAN

“SCHNItZELJAGd“

25 – 26 april 2013 › upload › event › 89 › 1lyxr › 37f17bee76c7… · digital workplace...

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