25 email marketing stats
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25 Mind Blowing EmailMarketing Stats
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44% of email recipients made at leastone purchase last year based on apromotional email.
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Source: convinceandconvert.com
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33% of email recipients open emailbased on subject line alone.
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Source: convinceandconvert.com
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Roughly half of an email list will beactive either opening or clicking onemails.
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Source: Epsilon
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Subject lines fewer than 10 characterslong had an open rate of 58%.
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Source: Adestra July 2012 Report
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Personalized subject lines are 22.2%more likely to be opened.
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Source: Adestra July 2012 Report
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For B2B companies, subject lines thatcontained money, revenue, andprot performed the best.
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Source: Adestra July 2012 Report
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64% of people say they open an emailbecause of the subject line.
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Source: Chadwick Martin Bailey
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7 in 10 people say they made use of acoupon or discount from a marketingemail in the prior week.
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Source: 2012 Blue Kangaroo Survey
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39% of marketers have no strategy formobile email.
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Source: eConsultancy 2012 Email Marketing industry Census
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72% of B2B buyers are most likely toshare useful content via email.
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Source: Earnest Agency
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56% of businesses say they plan toincrease their use of email marketingin 2013.
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Source: The Small and Midsize
Business Email Marketing Survey 2013
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Monday emails had the highestrevenue per email.
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Source: Experian 2012 Q4 Email Benchmark Report
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27% of consumers were more likely tosay their favorite companies shouldinvest in more email.
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Source: ExactTarget
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1 in 2 marketers use animated gifs intheir email campaigns.
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Source: Experian Email Market Study
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This year, about 84% of all email trafcwill be spam.
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Source: The Radicati Group
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Email ad revenue reached $156 millionin 2012.
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Source: Interactive Advertising Bureau
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Emails that include social sharingbuttons have a 158% higher click-through rate.
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Source: GetResponse
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Women click 10% more often than menon mobile emails.
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Source: Tailored Mail 2012 Email Marketing Trends
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Email marketing spend grows 10% yearover year.
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Source: Forrester 2011
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40% of B2B marketers rated the leadsgenerated by email marketing as highquality.
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Source: Software Advice Survey
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For every $1 spent, $44.25 is theaverage return on email marketinginvestment.
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Source: Experian
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82% of consumers open emails fromcompanies.
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Source: Litmus
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64% of decision-makers read theiremail via mobile devices.
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Source: TopRankBlog
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There are 3.6 billion email accounts in2013.
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Source: The Radicati Group
Email Statistics Report, 2012-2016
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By 2016, the number of email accountswill reach 4.3 billion.
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Source: The Radicati Group
Email Statistics Report, 2012-2016
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For more information go to:
salesforce.com
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