25 Quick Winsto grow your business

Evonomie® Ltd

1. Organise a website

• Still don’t have a website?

• Customers search online forinformation about companiesbefore they buy.

• Organise a website, it’sESSENTIAL!

2. SWOT analysis

• Stay one step ahead

• Perform a SWOT analysisto identify opportunitiesand threats to your businessor market.

3. Competitor research!

• What are your competitorsdoing?

• Research to find out if thereis a gap in the market.

4. Review pricing

• Is your pricing:– too high?

– too low?

• Can you introducedifferential pricing?

5. Do a PESTEL Analysis

• Perform a PESTEL Analysis to identify externalfactors that could affect your business

• Political• Economic• Social• Technological• Environmental• Legal

6. Plan

• Carry out marketingplanning.

• A marketing plan provides:– Direction

– Focus

– Instructions and action for the whole team

7. Set up Google AlertsTM

• Set up Google AlertsTM to be alerted when yourcompany name or keyword is mentioned online.

• Join in the conversation where possible.

8. Survey customers

• Speak to existing customers

• Find out their current and future requirements

• This can also generate work

9. Call potential customers

• Not a sales call! Make it a survey!

• Introduce yourself

• Why?– To get more business, create awareness of your

company, its products or services, find out potentialclients’ needs

10. Sell to other countries

• Can you sell to other countries?

• Move into new markets

• Trade and Invest have guides on its website

11. Ask your staff

• Find out from your staff if they have any ideas togrow the business

• You could survey them online

• Anonymously if required!

12. Explore sales channels

• Explore selling throughother distributionchannels.

• Can you attract affiliates?

• Sell to trade?

• What other routes tomarket are available?

13. Make buying easier

• Can you make it easier forcustomers to buy?

• Can you sell online?

• Develop an iPhone app?

• evelop an iPad app?

14. Partners

• Don’t go it alone!

• Partner with a company, merge with a company,acquire a company - new customers, newproducts, new services, new markets!

15. Use LinkedIn

Use LinkedIn to

• network with other professionals online

• get recommended

• get introduced to contacts

• See www.linkedin.com

16. Google Places

• Be found!

• List your business with Google Places

• Try it out – type your business typeand location into Google and see the resultseg social media consultancy in Lichfield

17. Diversify

• Sell a new product / service to a new market

• What’s around the corner?

• What’s the next thing?

• Find out now and move ahead

18. PR

• Do your own PR or engage a PR professional

• Post articles online

• Broadcast your newsusing video

• Share onYouTube

• Embed onyour website and social media sites

19. Invest in training

Invest in training to help:

• Make tasks easier orquicker

• Add value to yourbusiness

• Launch new products orservice

20. Be flexible

• Can your product or servicebe delivered at a moreconvenient time for the customer?

21. Buy a mailing list

• Make sure it is from acredible organisation

• Read the small print

• Listed are rented – for how long?

• Send out direct mail topotential customers

22. Become an expert

• Answer questions in your field on LinkedIn

• Comment on blogs / forums

23. Hold an open day

• Invite existing customersand potential customers tomeet your team andsee what you do

24. Go Digital!

• Learn how to tweet,connect, Digg, like,update your status,recommend,share, comment,post and much more.www.oaktreepress.com

25. Get some expert help

• Evonomie® is a social media consultancy. Wehelp companies and agencies by analysing anddeveloping their social media presence..

• We can recommend reputable SEO companies,website companies and graphic designers.

• Contact us www.evonomie.net

• T 01543 258522

25 Quick Wins

to

Grow Your Business

01543 258522

http://www.evonomie.nethttp://www.linkedin.com/companies/evonomie