25 things entrepreneurs must know before hiring the first sales employee

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HIRERS 25 Things Entrepreneurs Must Know Before Hiring The First Sales Employee presents

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Hiring the first sales employee for a startup is a challenging task. Entrepreneurs must be aware of certain factors to get prepared to plunge into Recruiting the right sales employees.

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Page 1: 25 Things Entrepreneurs Must Know Before Hiring The First Sales Employee

HIRERS

25 Things Entrepreneurs Must Know Before Hiring

The First Sales Employee

presents

Page 2: 25 Things Entrepreneurs Must Know Before Hiring The First Sales Employee

Every entrepreneur’s dream is to get “the super star sales performer” for his company.

 

Page 3: 25 Things Entrepreneurs Must Know Before Hiring The First Sales Employee

As your startup matures to hiring mode, you must get certain factors right in the first place.

 

Page 4: 25 Things Entrepreneurs Must Know Before Hiring The First Sales Employee

Before you hire someone to sell for you, you must try selling your product

atleast for couple of months. 

Rule # 1

Page 5: 25 Things Entrepreneurs Must Know Before Hiring The First Sales Employee

Great sales people are a rare breed. 

Rule # 2

Page 6: 25 Things Entrepreneurs Must Know Before Hiring The First Sales Employee

If you want to hire a sales person as your second line, do not expect him to be your “alter ego” or “mirror image” 

Rule # 3

Page 7: 25 Things Entrepreneurs Must Know Before Hiring The First Sales Employee

Get clear about whom you want & why you want. Getting your expectations clear can influence you to take better

hiring decisions.

 

Rule # 4

Page 8: 25 Things Entrepreneurs Must Know Before Hiring The First Sales Employee

Define how you are planning to remunerate your sale person. Always

ensure to bond performance to income. 

Rule # 5

Page 9: 25 Things Entrepreneurs Must Know Before Hiring The First Sales Employee

Fix a sales target and make sure to stress the target achievement from the

very beginning. 

Rule # 6

Page 10: 25 Things Entrepreneurs Must Know Before Hiring The First Sales Employee

Never be stingy to compensate an over performer 

Rule # 7

Page 11: 25 Things Entrepreneurs Must Know Before Hiring The First Sales Employee

Look out for passion, perseverance & willingness in people

Rule # 8

Page 12: 25 Things Entrepreneurs Must Know Before Hiring The First Sales Employee

Use CRM, track sales closing rate continuously and review performance

& progress regularly

Rule # 9

Page 13: 25 Things Entrepreneurs Must Know Before Hiring The First Sales Employee

You must vigorously train people in selling your product/service

Rule # 10

Page 14: 25 Things Entrepreneurs Must Know Before Hiring The First Sales Employee

Finding great sales people who are willing to hustle for your dreams is

challenging but attainable

Rule # 11

Page 15: 25 Things Entrepreneurs Must Know Before Hiring The First Sales Employee

Hire Slow. Set probation periods. Fire Fast

Rule # 12

Page 16: 25 Things Entrepreneurs Must Know Before Hiring The First Sales Employee

Retain best performing sales staff by offering ESOP (employee stock action

plan)

Rule # 13

Page 17: 25 Things Entrepreneurs Must Know Before Hiring The First Sales Employee

Your first sales person is an account manager, a project manager and a

brand advocate.

Rule # 14

Page 18: 25 Things Entrepreneurs Must Know Before Hiring The First Sales Employee

Have a proper Recruiting, Hiring, On-boarding, Training & Sales process in

place.

Rule # 15

Page 19: 25 Things Entrepreneurs Must Know Before Hiring The First Sales Employee

Your better pay structure don’t guarantee you better sales person

Rule # 16

Page 20: 25 Things Entrepreneurs Must Know Before Hiring The First Sales Employee

Over achieving sales targets in a corporate brand doesn’t mean he is going to be a Top achiever in your

startup.

Rule # 17

Page 21: 25 Things Entrepreneurs Must Know Before Hiring The First Sales Employee

As you value the importance of hiring a good sales person, you must also value

his ability to fit your company’s culture.

Rule # 18

Page 22: 25 Things Entrepreneurs Must Know Before Hiring The First Sales Employee

A sales person who is comfortable with cold-calling is always superior.

Rule # 19

Page 23: 25 Things Entrepreneurs Must Know Before Hiring The First Sales Employee

Have knowledge about your product/service’s average sales cycle

period

Rule # 20

Page 24: 25 Things Entrepreneurs Must Know Before Hiring The First Sales Employee

A best sales person will have the “eagerness to learn & improve in new

areas”

Rule # 21

Page 25: 25 Things Entrepreneurs Must Know Before Hiring The First Sales Employee

You can find out a lot about a sales person from his “sales pitch”

Rule # 22

Page 26: 25 Things Entrepreneurs Must Know Before Hiring The First Sales Employee

Set your core values & long term vision.

Rule # 23

Page 27: 25 Things Entrepreneurs Must Know Before Hiring The First Sales Employee

Define what you can offer to the new-hire apart from salary benefits

(training, great work culture, awesome work environment, challenging

projects, continuous training programs)

Rule # 24

Page 28: 25 Things Entrepreneurs Must Know Before Hiring The First Sales Employee

Sales people love to compete. Do not push them to comfort zone by handing

out leads, often.

Rule # 25

Page 29: 25 Things Entrepreneurs Must Know Before Hiring The First Sales Employee

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