26 beauty forum swiss · the beauty forum swiss takes up this trend and for the first time offers...
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26th BEAUTY FORUM SWISSTHE SWISS PROFESSIONAL BEAUTY TRADE FAIR
29th February + 1st March 2020 | Messe Zürich
Exhibitor documents
www.beauty-fairs.ch
10%EARLY BIRD DISCOUNT
until 31st August 2019
FACTS & FIGURES
BEAUTY FORUM SWISS – THE SWISS MEETING PLACE FOR THE BEAUTY COMMUNITY!
(Data from the visitor survey 2019)
CHAMPIONSHIPS in Make-up, NailArt, Nail-Design and Lashes
Around 8,800 TRADE VISITORS from all over Switzerland
AROUND 80% OF THE VISITORS are self-employed and therefore
DECISION MAKERS
MORE THAN 550 PARTICIPANTS in the seminars and workshops, including around 200 participants in the 2nd Anti-Aging Congress
VISITORS FROM ALL OVER SWITZERLAND,
of which 88% come from the German-speaking part,
10% from the French-speaking part and 2% from the Italian-
speaking part
High VISITOR RETENTION RATE of 83%
EXHIBITOR STATEMENTS
WHAT EXHIBITORS SAY
Swissestetic AG is happy that there is a professional beauty fair in Zurich, Switzer-land. The trend continues that the visitors are professionals who really want to establish new relationships and therefore visit the fair. Last year and this year we were also able to win new doctors and an international audience as satisfied customers. We are already looking forward to the trade fair 2020!
Werner Stricker, Proprietor, swissestetic AG
For us the BEAUTY FORUM SWISS 2019 was once again a mega suc-cess. Our new sales partners of Nail:Code GmbH Switzerland, Emilia and Peter Vajda, have been positively surprised and will continue to faithfully serve their customers in the new sales premises on their own high Nail:Code standard even after the fair. We are already looking forward to 2020, we have already booked the exhibition stand!
Anton Dahinten, Proprietor, Nail:Code GmbH
Every year I am happy to hold one or two workshops at the BEAUTY FORUM SWISS and to be able to pass on my knowledge and know-how to the customers. At the same time, the fair offers an ideal platform to win new customers and sell the new products.
Marlise Kölliker, Proprietor, Marlise K, Nail Academy & Products AG
For us – a young and small company – the BEAUTY FORUM SWISS 2019 was the first trade fair where we participated as exhibitors. Supported by our well-known and strong brands GEHWOL and GERLACH TECHNIK, of which we are the general represen-tative for Switzerland, we consider our participation a complete success. Of course, the focus on foot care on Sunday and the presence of Mrs. Inge Radojicic at our stand also contributed to this. A participation next year is likely.
Stefan Schranz, Managing Director, Pediando AG
At the BEAUTY FORUM SWISS 2019 we were able to address some make-up artists as potential new customers and welcome our regular customers. A compact trade fair allows us more time per visitor. It would be nice if every vi-sitor were marked with a badge with a barcode. The future synergies in the cooperation with Cosmoprof should attract further exhibitors from the Skin Care sector.
Daniel Staeger, Proprietor, Care Concept Generalvertretungen AG
We participated for the first time at BEAUTY SWISS and were very pleasantly surprised. Our Camillen 60 series was already well known to many visitors and we were able to win many new customers. Next year we will be happy to be there again.
Andreas Hertig, Marketing Director, Raue GmbH
COSMETICS & WELLNESS HALLS 5+6
Visitor target group Cosmetic institutes, beauty farms, wellness & active hotels, day spas, health resorts & medical facilities, health centres, massage practices, perfumeries, drugstores, phar-macies, cosmetic students
Professional and supporting programme (only available in German) Seminars on current topics and trends, shows & presentations at the BEAUTY POINT stage, 26th Swiss Make-up Champi-onship, 7th Newcomer Make-up Trophy
Cosmetics for men
MEDICAL BEAUTY HALL 5
Visitor target group Cosmetic institutes, pharmacies, beauty farms, day spas, hotels, dermatologists, clinics, cosmetic institutes in cooperation with plastic surgeons or dermatologists
Professional and supporting programme (only available in German) 3rd anti-aging congress
NAIL HALL 6
Visitor target group Nail studios, parfumeries, drugstores, hair salons, tanning studios, cosmetic institutes
Professional and supporting programme (only available in German)Active nail workshops, presentations at the BEAUTY POINT stage
Nailympion – the international nail championship
FOOT CARE HALL 5
Visitor target group Foot care institutes, podiatrists, massage studios, health centers, orthopaedic practi-ces, drugstores, pharmacies, health resorts & medical facilities, cosmetic institutes, alternative practitioners
Professional and supporting programme (only available in German)«Fuss im Fokus» - the exciting continuing education seminars on current topics in the field of foot care
EXHIBITION AREAS
NEW
NEW
PROFESSIONAL AND SUPPORTING PROGRAMME (ONLY AVAILABLE IN GERMAN)
DIVERSITY & EXPERTISE
YOUR BENEFITS AS AN EXHIBITOR
cc Start-up packages for exhibitors: attractive all-inclusive packages for young companies
cc Sponsoring – With our sponsorship offers for congresses and championships, we offer you an attractive opportunity to be present at the trade fair and with your target group in addition to your trade fair stand.
cc Advertising media: Use the advertising media all around the trade fair for the communication of your trade fair participation. The online order forms will be available from September 2019.
cc Exhibitor presentations at the BEAUTY POINT stage
INTENSIVE VISITOR PROMOTIONFrom September 2019 the BEAUTY FORUM SWISS 2020 will be promoted intensively (in print and online):
cc Editorial reports, advertisements and supplements in the BEAUTY FORUM trade magazines (german and french)
cc Advertisements and supplements in the SFK-Info and in the Beauty Club of ASEPIBcc Direct mailings of visitor brochures, invitations and response cardscc Online newsletter BEAUTY NEWS (german and french)cc Online advertising on all BEAUTY FORUM websites (german and french)cc Social media and Google ads
PRACTICE-ORIENTED SEMINARSCosmetics & wellness and business, practical and current, expert speakers
3rd ANTI-AGING CONGRESSCurrent developments and trends in the diverse field of anti-aging
FUSS IM FOKUSSeminars for foot care professionals
NEW – NAILYMPIONThe international nail championship
ACTIVE NAIL WORKSHOPSGreat suggestions for your everyday studio life - active learning with support of experienced lecturers, directly im-plement what you’ve learned in your studio
EXCITING CHAMPIONSHIPS AND TROPHIESCreativity, challenge, emotions - all this is offered by the championships and trophies, which take place on both days of the fair parallel to the trade fair events
NEW – COSMETICS FOR MENCosmetics are no longer just a matter for women. The BEAUTY FORUM SWISS takes up this trend and for the first time offers trends and treatments from men's cosmetics at the fair
MAKE-UP DAYPresentations & shows around the topic make-up at the BEAUTY POINT stage on Sunday of the fair
NEW NEW
NEW
Michelle KuliszkiewiczProject Manager Trade [email protected].: +41 (0)41 417 07 75
Melissa CapilatoProject [email protected].: +41 (0)41 417 07 72
Franziska AschwandenProject [email protected].: +41 (0)41 417 07 79
Achim ErndweinDirector Events and [email protected]. +49 (0)7243 7278 119
Michaela BuchheisterProject Manager Trade [email protected]. +49 (0)7243 7278 195
Marcus ReichelDirector Media [email protected]. +49 (0)7243 7278 358
Florian KnoblochHead of Sales [email protected]. +49 (0)7243 7278 116
Opening hours:Saturday, 29th February 2020 09:00 –18:00Sunday, 01st March 2020 09:00 –17:00
Event venue:Messe Zürich, Halls 5 + 6
Event organizer:Health and Beauty Marketing Swiss GmbHZinggentorstrasse 1a CH-6006 Luzern Tel +41 (0)41 417 07 70 www.beauty-fairs.ch
Stand space prices:(excluding tax, stand setup and electrical sockets)Row stand CHF 253.-/sqmCorner stand CHF 257.-/sqmFront stand CHF 263.-/sqmIsland stand CHF 267.-/sqmApplication / media fee CHF 395.-General garbage charge and electricity consumption fee CHF 4.-/sqm
YOUR CONTACT PERSONS
Further information can be found at www.beauty-fairs.ch
10%EARLY BIRD DISCOUNT
until 31st August 2019