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27 – 29 October, 2019 Jeddah, Saudi Arabia www.beautyworldKSA.com Licensed by Organised by Saudi Arabia’s regional trade fair for Beauty Products, Hair, Fragrance and Wellbeing

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27 – 29 October, 2019Jeddah, Saudi Arabia

www.beautyworldKSA.com

Licensed byOrganised by

Saudi Arabia’s regional trade fair for Beauty Products, Hair, Fragrance and Wellbeing

The first edition of Beautyworld Saudi Arabia was an eye-opening achievement, shedding light on the massive potential of the GCC’s largest market by per capita spend.

With 24 years of experience connecting global pioneers to the fastest growing regional markets, Beautyworld is poised to deliver an even bigger and better showcase in 2019. As the leading industry exhibition in Saudi Arabia, it is the ultimate platform to connect with anyone and everyone who matters in the local beauty industry – from wholesalers and retailers to salon owners and beauty professionals.

The upcoming show is organised by Jeddah-based Al-Harithy Company for Exhibitions (ACE), Saudi Arabia’s premier event organiser that has staged more than 500 successful exhibitions in Jeddah, and is licensed by Messe Frankfurt Exhibition GmbH, one of the world’s largest exhibition organisers.

Date : 27 – 29 October, 2019

Venue : Jeddah Center for Forums and Events, Saudi Arabia

Timings : 1 1 am – 7 pm

Organiser : ACE Exhibitions (Licensed by Messe Frankfurt Exhibition GmbH)

Total Sqm. : 9,000 sqm gross

Exhibitors : 165 (2018 figures)

2019 show profile

Product groups present at the showHair, Nails & Salon Supplies

Cosmetics & Skincare

Machinery, Packaging, Raw Materials & Contract Manufacturing

Fragrance Compounds & Finished Fragrance

Personal Care & Hygiene

Leverage potential in an advancing market

Saudi Arabia is one of the leading regional markets for every segment in the beauty and wellness industries, including fragrances, cosmetics and personal care. Flourishing demand is accompanied by a rising emphasis on non-oil trade in the Kingdom, which has further encouraged businesses in the region to capitalise on local opportunities with global partners.

As the only international exhibition in Saudi Arabia that brings together leading brands and local players in every industry segment under one roof, Beautyworld Saudi Arabia presents a unique opportunity to capitalise on growing local appetite for quality, variety and innovation.

Be at the centre of the finest opportunities

Visitor profileBuyers / Dealers

Manufacturers

Retailers / Wholesalers

Beauty & Hair Professionals

Importers / Exporters

Distributors

Bloggers & Influencers

Hotel / Spa Developers

Consultants / Trainers

Cosmetologists

Trade Associations, Government Agencies and Media

Market Information

Solid growth is predicted across all BPC categories through to 2021, according to EMI.

beauty and personal care market proves a major draw for global beauty and wellness brands.

by 2021, making it a key growth market.

Saudi Arabia’s

High value categories in 2018

The retail value is estimated to grow to

US$5.7billion

US$6.9billion

Haircare SkincareFragrances

US$ million US$ million US$ billion

1.82018 2021

2.1 8282018 2021

1000 7472018 2021

903Colour cosmetics

US$ million

5902018 2021

717

The statistics speak for themselves

90% of visitors were extremely satisfied /satisfied with attainment of visiting objectives

Top 5 Countries Countries Exhibitors

1 Saudi Arabia 51

2 United Arab Emirates 30

3 China 18

4 South Africa 17

5 France 13

Top 5 Countries by Exhibitors

Visitor interest in the product range

(all figures in %)

Cosmetics & Skincare

Fragrance Compounds

Hair, Nails & Salon Supplies

Finished Fragrance

Personal Care & Hygiene

Natural & Organic

Machinery, Packaging & Raw Materials

Other

0 10 20 30 40 50 60

16

27

21

37

39

30

62

61

97

97

92

Exhibitor satisfaction in reaching target group of visitors

(all figures in %)

Retail trade (small and medium sized stores)

Hair and makeup professionals

Spa facilities

Other service providers

Manufacturing industry

Mail order business, online stores

Hotel and leisure facilities

Beauty salons

Nail salons

Wholesale trade / distributors / importers

Large retail chains, department stores

0 10 20 30 40 50 60 70 80 90

88

88

87

94

90

90

93

93

Book your stand nowFor international companies including UAE

Syed Ali Akbar Project Manager [email protected]

For Saudi Arabian companies

Mohammed Alhaidari Show Manager [email protected]

Manna Al Jabarti Show Manager [email protected]

Maximise your reach

Beauty Academy is a dynamic platform for current and aspiring hair and makeup professionals and others in the field of salon management to learn from the best and advance their skills. This show highlight will attract many salon and beauty professionals and is a valuable opportunity for exhibitors to interact with potential customers and demonstrate their products.

The Beautyworld Saudi Arabia Team values your presence at the show, which is why we work hard to ensure your successful participation.

PR Start spreading the news and tell people why they should visit your stand! Our in-house Public Relations Manager runs a continuous PR campaign throughout the year, with increasing activity closer to the show. If you have anything newsworthy to state, we would like to hear from you. We may be able to include your news in our next press release.

Marketing Toolbox As part of our efforts to ensure that you have a successful exhibition experience, we have The Marketing Toolbox for Beautyworld Saudi Arabia 2019 which contains a number of FREE tools that you can use to promote your presence at the exhibition. It consists of the following tools:

• Personalised printed invitations • Personalised ecards • Web banners • Personalised email signatures • Invitation letter / Fax invitation

Email: [email protected] or [email protected] with subject line: Beautyworld Saudi Arabia

Be seen at the right place. At the right time. Participating in Beautyworld Saudi Arabia is about more

than just accessing the best opportunities in the region’s largest beauty market under one roof. As the only trade platform of its calibre in the region, it is a rare opportunity to raise your profile in this important market and establish yourself as a well-known brand and industry partner. Maximise your company’s reach and exposure by becoming a sponsor and capitalising on various marketing opportunities before and during the show.

Sponsorship opportunitiesYou can sponsor specific areas of the venue or take advantage of our strong marketing campaign which encompasses a vast variety of dynamic and innovative channels that generate high awareness levels.

Our selective branding and advertising opportunities are available to confirmed exhibitors of the show. To stand out amongst your competitors and co-exhibitors, contact the sponsorship team now :

Jeddah – Bride of the Red Sea

Jeddah has grown during the last two decades of the 20th Century, which made the city a centre for trade and business in the Kingdom of Saudi Arabia and a major port for exporting non-oil related goods as well as importing domestic needs. Jeddah is one of the most beautiful cities in Saudi Arabia. While the desert may suggest the country lacks natural beauty, there are several parks throughout the city that show the port city is not only rich in oil reserves but has a fair share of lush greenery as well. The corniche houses the world’s highest King Fahd Fountain which is 312 metres high, the old town souk, warm beaches, spas and wellness centres. You will also find numerous educational and historical sites, and it is known for having many grand museums such as the Municipality Museum. The Jeddah Museum is a regional landmark that demonstrates historical archaeology and ethnography.

Jeddah aspires to be a world-class global commercial and tourist destination that enjoys distinctive environmental and human character within the context of a sustainable urban development.

Kingdom of Saudi Arabia’s “Vision 2030”With the launch of Vision 2030, by Prince Mohammad bin Salman bin Abdulaziz Al-Saud, Crown Prince, Minister of Defense and Chairman of the Council of Economic and Development Affairs, the country’s potential is now well-defined and backed by its visionary leaders. The Vision 2030 document reveals a well thought-out strategy that takes into consideration Saudi Arabia’s strengths and capabilities.

The future is now!

About Messe Frankfurt Middle East GmbH

Launch Partners

Messe Frankfurt Middle East GmbHP.O. Box 26761, Dubai, UAETel. +971 4 389 45 00Fax +971 4 358 55 22Email: [email protected]

ACE ExhibitionsP.O. Box 40740, Jeddah 21511Tel. +966 12 654 6384Fax +966 12 654 6853Email: [email protected]

Licensed byOrganised by

Messe Frankfurt Middle East’s portfolio of 16 exhibitions includes Automechanika Dubai, Automechanika Jeddah, Automechanika Riyadh, Beautyworld Middle East, Beautyworld Saudi Arabia, Hardware + Tools Middle East, Intersec, Intersec Saudi Arabia, Leatherworld Middle East, Light Middle East, Materials Handling Middle East, Materials Handling Saudi Arabia, Middle East Cleaning Technology Week, Paperworld Middle East, Prolight + Sound Middle East, SPS Automation Middle East. The subsidiary also organises a series of conferences and seminars including the Worker Health Protection Conference, the Business in Beauty Summit, Think Light, and the International Conference on Future Mobility. For more information, please visit our website at www.messefrankfurtme.com

About ACE Exhibitions Al Harithy Company for Exhibitions (ACE Expos) is a full service event management company headquartered in Jeddah, Saudi Arabia. Established over 30 years ago, they are proud to be the pioneers in exhibition venues and the organisers of international trade shows Kingdom-wide spanning multiple industries and sectors. ACE Expos has also played an international role in organising exhibitions in the United Kingdom, Lebanon and Uzbekistan; they handle a diverse portfolio, offering 360-degree solutions to a number of industries, encompassing Event Management, Promotions, Exhibitions and Event Communications. The team boasts over 100 skilled professionals and more than 500 successful exhibitions to date, a fact that establishes ACE Expos’ competitive edge.