27 brand practices
TRANSCRIPT
27 BRAND PARCTICES
1. Consumer needs
2. Customer Segments
3. Target Market
4. Brand Positioning
5. Organisation Structure Strategy
6. Systems and Process Strategy
7. Product Portfolio Strategy
8. Pricing Strategy
9. Sales Strategy
10. Distribution Strategy
11. Customer Service Strategy
12. Marketing Research Strategy
13. Competitive Edge Strategy
14. Physical Appearance and Attire Strategy
15. Ambience and Environment
16. Attitude Strategy
17. Skills Strategy
18. Brand Experience Strategy
19. Integrated Communication System
20. Advertising Strategy
21. Personal Selling Strategy
22. Perception Strategy
23. Sales Promotion Strategy
24. Public Relations Strategy
25. Event Marketing Strategy
26. Direct Marketing Strategy
27. Relationship Marketing Strategy