27 marketing myths (that we all believe) (single page view) - imediaconnection

8/13/2019 27 Marketing Myths (That We All Believe) (Single Page View) - iMediaConnection

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11/25/13 27 marketing myths (that we all believe) (single page view) - iMediaConnection.com

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Myth: Kids are to blame for nagging their parents to buy them things

Reality: Advertisers try to create this effect. It's called the "nag factor"

"Nag factor" marketingis a corporate strategy that attempts to undermine the parent's authority by

targeting kids with advertising.

Myth: A majority of LinkedIn users are young professionals

Reality: Only 20 percent of LinkedIn users are under 30 years old

If you don't count 30 as "young."

Myth: Most people share links from brands on Facebook

Reality: 77 percent of shared brand posts are photos

Adventiveupdated a link.

Augmented Pixels Co.uploaded a video

Experian Marketing Servicesupdated

company information.

Theoremupdated a link.

Kenshooupdated company information.
http://www.imediaconnection.com/resourceconnection/kenshoo.com/http://www.imediaconnection.com/resourceconnection/theoreminc.net/http://www.imediaconnection.com/resourceconnection/experian.com/http://www.imediaconnection.com/resourceconnection/augmentedpixels.com/http://www.imediaconnection.com/resourceconnection/adventive.com/http://www.relevanza.com/post.cfm/30-billion-minutes-on-social-media-but-don-t-pick-my-personal-datahttp://www.globalissues.org/article/237/children-as-consumers


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Links and videos only account for 15 percent of shareable content from brands. Uploading photos is

the most popular Facebook activity.

Myth: Facebook "likes" matter to consumers when trying to decide a

purchaseReality: Only 12 percent of people are influenced by Facebook "likes"

The same is true for Google+s +1s.

Myth: It's 2013. Every major brand tweets

Reality: In 2013, 3 percent of major brands didn't tweet
http://www.relevanza.com/post.cfm/30-billion-minutes-on-social-media-but-don-t-pick-my-personal-datahttp://www.socialbakers.com/blog/1295-10-social-marketing-facts-of-2012


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This is down from 10 percent in 2012 and 38 percent in 2011.

Myth: Every adult has a cellphone

Reality: 18 percent of adults do not own a cellphone

These peopleare known as hermits.

Myth: Social media users are not social in real life

Reality: Social media users are way more social than non-social-mediausers
http://www.slideshare.net/HubSpot/50-mobilefactsdeck62812http://www.brandwatch.com/wp-content/uploads/2013/08/Brands-on-Twitter-report-2013.pdf


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Forty-five percentare more likely to go on a date, 19 percent are more likely to attend a

professional sporting event, and 18 percent are more likely to work out at the gym.

Myth: Yahoo is the second largest search engine by volume ofsearches

Reality: YouTube is the second largest search engine by volume ofsearches

Mostly driven by cat videos.

Myth: Online ad clicks come from a lot of people from every walk of life

Reality: 8 percent of internet users account for 85 percent of all displayad clicks

This includes robots.

Myth: YouTube partners make tons of money

Reality: YouTube partners only make between $2.50 and $5 per 1,000views
http://blog.hubspot.com/marketing/horrifying-display-advertising-statshttp://www.techi.com/2013/02/5-reasons-that-social-media-may-never-die/http://www.techi.com/2013/02/5-reasons-that-social-media-may-never-die/


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According to the Search Engine Journal.

Myth: Almost every marketer values Facebook as a marketing tool

Reality: 47 percent of marketers list Facebook as an overrated

marketing tool

Thismay explain its stock price.

Myth: Advertising during the Olympics is a relatively new strategy bymarketers

Reality: The first advertising during the Olympics was in Athens, 1896

Currently, Coca-Cola has the longest continuous partnershipwith the Olympics.
http://www.forbes.com/pictures/ehlk45jkef/coca-cola-a-current-worldwide-sponsor-and-the-company-with-the-longest-continuous-olympic-partnership-began-its-relationship-with-the-olympics-in-amsterdam-in-1928-when-a-freighter-delivered-the-u-s/http://www.dmnews.com/fast-facts-may-2013/article/290571/http://blog.hubspot.com/marketing/horrifying-display-advertising-stats


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Myth: Mobile ads perform worse than online ads

Reality: Mobile ads perform 4 to 5 times better than online ads

In key metricslike brand favorability, awareness, and purchase intent.

Myth: Mobile phones are used to make calls

Reality: 25 percent of Americans only use mobile devices to access theinternet

There are also five timesas many cellphones in the world as there are PCs.

Myth: Branded apps are the best tool for building brand loyalty onmobile

Reality: 93 percent of consumers don't think branded apps contribute totheir loyalty
http://www.slideshare.net/HubSpot/50-mobilefactsdeck62812http://www.slideshare.net/HubSpot/50-mobilefactsdeck62812


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According to an article from ThoughReach.

Myth: People spend more time on Twitter than on Tumblr

Reality: People spend an average of 21 minutes on Twitter and a

whopping 89 minutes on Tumblr

People also spend an average of 89 minutes on Pinterest.

Myth: It doesn't matter if your CEO is on social media

Reality: 82 percent of buyers say they trust a brand more when itssenior team is on social media
http://www.techi.com/2013/02/5-reasons-that-social-media-may-never-die/http://thoughtreach.com/marketers-personal-bias/


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According to this presentaion.

Myth: Content marketing has no effect on the consumer's perception ofa brand

Reality: 60 percent of consumers feel more positive about a brand afterconsuming content from it

Seventy percent of consumersalso prefer getting to know a company through articles rather than

advertisements.

Myth: Facebook receives the most visits-per-month of any socialnetwork

Reality: Google+ dominates monthly social media visits

Thanks to activity from Gmail and YouTube, Google+ receives 1.2 billion visits per month compared

to Facebook's 809 million.

Myth: Almost all consumers find email marketing annoying

Reality: 48 percent of consumers cite email as their preferred form ofcommunication with brands
http://vumedia.co.uk/article/google-dominates-monthly-visits.htmlhttp://www.contentplus.co.uk/marketing-resources/infographics/anatomy-of-content-marketing/http://www.slideshare.net/toprank/war-of-words-mythbusting-social-media-seo-content-marketing


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According to this infographic.

Myth: The average click-through rate is 0.01 percent

Reality: The average click-through rate is actually 0.11 percent

According to Smart Insights, you'll get one click for every 1,000 impressions.

Myth: Most brands use HootSuite as their social media managementtool

Reality: A majority of brands use the Twitter web interface

Although 38 percent of brandshave never used the Twitter web interface.

Myth: Tumblr is very popular with search engine marketers

Reality: Tumblr, Flickr, and StumbleUpon are all the least popular socialnetworks with search engine marketers
http://www.brandwatch.com/wp-content/uploads/2013/08/Brands-on-Twitter-report-2013.pdfhttp://www.smartinsights.com/internet-advertising/internet-advertising-analytics/display-advertising-clickthrough-rates/http://www.dmnews.com/infographic-any-way-you-want-it-thats-the-way-you-need-it/article/285516/


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Facebook, Google+, and Twitter are in the top three.

"Beautiful sad little girl crying, on summer background," "Parthenon on the Acropolis in Athens,

Greece," "Young people look in the smartphone on a black background," "Big group of children,

boys and girls, 8-11 years old standing on the green grass with happy faces shoot from above,"

"Girl shows gesture thumbs down," "summer, holidays, vacation, happy people concept - group of

friends jumping on the beach," Businessman with several arms with different gadgets," "Sad young

teenage girl standing with folded arms as her teenage peers ignore her and stand in a group

chatting , conceptual of a social outcast," "Broke businessman showing brown leather empty wallet.

Business concept- finance and poor economy," "Illustration depicting a set of cut out letters formed

to arrange the word whatever" images via Shutterstock

Other images and GIF sources: "What?," "Winning," "Hater gone hate," "Rooting for you," "Cast

Away," "Cartoon Like," "I Hate Everyone," "Celebrate," "Roll Eyes," "Clapping," "Gone with the

Wind," "Addicted," "One Direction," "Modern Family," "Keyboard."

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