28 - 30 september, 2016 - easa · 2016-06-16 · this version organiizer the congregating...
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28 - 30 September, 2016
This version organiizer
The congregating associations represent almost 95% of Colombia’s advertising
industry. They include advertising agencies, media hubs, print, radio and television
companies, digital content, entertainment and social media platforms in Colombia.
We are proud to be the official organizers of the Colombian Advertising Conference,
the most successful event in Colombia, for the last 38 years. In the past, our
conferences have congregated an average of 1800 attendees, a substancial portion of
which represents other Latin American countries. Our success has motivated us to
think even bigger, expanding our horizons and summoning professionals from the
entire continent. “Cartagena Inspira” is a byproduct of this ambition, as we have
broadened both the geographic and academic scope of this event to include Latin
America’s communications industry interests at large.
A B O U T U S
This version organiizer
• Plenary Seminars - where the most respected and more powerful
creatives come to present what it takes to deliver world-class creativity
• Forums and Panels - where people can come and search for answers
• Master Classes - intimate spaces where more specific subjects are
presented and discussed.
• Workshops - where people engage in practical learning experiences
that sharpen their creative skills.
Academic Sessions 4 ThematicAreas
in1)People, Culture and Society (consumer)
2)Innovation and Creativity
3)Brands and Marketing
4)Media Channel and Platforms
W H A T W E W I L L D O
A C A D E M I C C O N T E N T
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P E O P L E , C U L T U R E A N D S O C I E T Y
Logan Laplante
Inspiration expierence for
Z generation
Maria Garrido
Global Head of Data &
Insights HAVAS MEDIA
W H A T W E W I L L D O
A C A D E M I C C O N T E N T
Gilles Lipovetsky, is a
French philosopher,
writer and sociologist,
professor at the
University of Grenoble.
Lida Cacho Ribeiro,
Jounalist, Woman human
rigth – activist & feminist
This version organiizer
Cesar Vachianno
Presidente y CEO Grupo
Consultores.
Torrence Boone
VP Global Agency Sales
and Services en Google
José María Roca
Director General Creativo
DDB España
Alain Groenendaal
President & CEO, Grey
Latin America at Grey
Group
Ignacio Medina
Periodista
Columnista de El
País
Stephane Doutriaux
Founder & CEO at
Poken
Stefano Zunino
Head of Digital Worldwide,
CEO Latam JWT
I N N O V A T I O N A N D C R E A T I V I T Y
W H A T W E W I L L D O
A C A D E M I C C O N T E N T
Humberto Polar
Has a remarkable career
both in the fields of art and
advertising.
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B R A N D S A N D M A R K E T I N G
Antonio Lucio
Chief Marketing &
Communications
Officer de HP Inc
Fernando Machado
SVP de Global Brand
Management en Burger
King.
Mark Holden
WW Strategy &Planning
Director at PHD Media
Elias Selman
América Economía
Founder
Neal Davies
Global Effie
Awards - President
Gonzalo, Fuentes
CEO de Millward
Brown en
América Latina.
Cesar Montes
Chief Strategy Officer
EMEA de Geometry
Global
W H A T W E W I L L D O
A C A D E M I C C O N T E N T
Stephan Loerke
Managing Director
of the World
Federation of
Advertisers (WFA
Ricardo Arias,
VP Marketing / CMO
for PepsiCo
Beverage
s Latin America
Pablo Felipe Robledo
Superintendent of
Commerce and
Industry.
Félix Muñoz
He has worked in
many companies,
such like: Coca-Cola,
Cepsa, Movistar y
Telefónica.
Catalina Botero Marino
The co-founder of “Centro de
Estudios de Derecho Justicia y
Sociedad” (DeJusticia Colombia),
Cynthia Ortiz Toledo
Global Regulatory
Strategy Manager at JTI
(Japan Tobacco
International)
This version organiizer
M E D I A C H A N N E L A N D P L A T F O R M S
Lucas Mentasti
Managing Director
de XAXIS para
latinoamérica.
Andy Brown
CEO Y Chairman de
Kantar Media desde
diciembre del 2015.
Yasmin Namini
Ex Senior Vice President,
Chief Consumer Officer
The New York Times
W H A T W E W I L L D O
A C A D E M I C C O N T E N T
Dan Macarrone
The co-founder of Charming
Robot, a product design
company based in NYC.
Jorge Martinez
CEO and Cofounder of
Adlatina, Director of
Marketers by Adlatina.
Tomás Salvagni
Sales Manager - Clarín -
AGEA- Argentina
Shailesh Prakash
Chief Information
Officer
Washington Post
Sam Ford
VP Innovación
Fusion
Paul Pednault
Fundador y CEO d
e SPONSORIUM
International
Carlos Peralta
Director de Análisis
de Punto de Ataque
Leandro Vazquez
Actualmente es
CEO
de Iffective
Joel Lunenfeld
Vicepresidente Global
Sales Strategy M
arketing Twitter
Hernán Burak
Agency Manager
South Cone Facebook
This version organiizer
First Latam Effie award ceremony Business roundtable
sponsored by Procolombia
“INNOVATION ACCELERATION WORKSHOP con Hyper Island”. One of the most prestigious innovation training centers in the world will dictate a workshop exclusively for C-level executives in Latin America.
80 CEOs of multinational companies present in Latin America representing the WFA will gather on the 27th of September
September 28
September 27.
In addition to the academic sessions, we will
host a wide range of complementary
activities and events that foster commercial
trade within the Latin-American market,
including:
Marketing and Advertising Commission Annual Meeting.
W H A T W E W I L L D O
A D D I T I O N A L A C T I V I T I E S
This version organiizer
V E N U E
Cartagena is our version of magical realism. The colonial city center is declared World
Heritage by UNESCO and it is a Latin American meeting point.
CARTAGENA
The venue has more than 30 years of experience as one of the most important
convention centers in Latin America. Over 11,000 m2 hold all sort of academic events,
commercial areas – stands – and sponsoring options.
Conventions Center in Cartagena
We have alliances with numerous boutique hotels and emblematic hotels such as the
Santa Clara in the city center, and international hotels such as the Hilton.
HOTELS
FOTOS CORTESÍA PROCOLOMBIA
OFICIAL AIRLINE
This version organiizer
Registration fee
U$ 8209% discount
limited time offer
Celular: 314 4792686
DESCRIPTIONVALUE IN
DOLLARS ($)
STUDENT
COMPANIONS*
US$ 530
US$ 426
H O W T O R E G I S T E R
28th, 29th & 30thSEPTEMBER
Conventions Center Cartagena
2016
Fee includes participation in all academic and social events in the Congress agenda.
*The companion fee only includes access to official social events during the Congress.
*Does not accumulate with other percentage
discounts.
For further questions on final prices please
contact: [email protected]
This version organiizer
T R A D E S H O W S
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HOW TO REGISTER FOR THE TRADE SHOW…
• Payment Method- Advertisement countermand
- 50% - Balance until September 1st.
• The Conventions Center will charge
independently for technical or audiovisual
costs. Additional food and beverage costs will
be charged separate as well.
• Any presence of an enterprise or a brand
different from the space’s original sponsor will
be charged an additional 30% fee.
www.cartagenainspira.com
cel: +57 314 4792686
Additional tax 16%
WALKER AT THE VENUE Person or model distributing information 1 1.540
INAUGURATION COCKTAIL 28.370
COFFEE BREAK Total - 4 spots - Includes brand display 1 4.600
WI-FI CONNECTION Sponsorship connection Auditorium Getsemaní 4.600
PERSONALIZED BADGE 2.000 7.360
CLOSING PARTY 35.270
INSERT Within the Briefcase- Max 12 1 1.610
INSERT - AUDITORIUM 1 1.980
BOOKLET 1.500 6.700
BRIEFCASE 1.500 24.000
USB MEMORY On the web - authorized conferences 3.100
PHONE CHARGER MODULE 2M height x 0,50 x 0,50 1 2.200
LOCKERS MODULE Ads on the Module 1 module - 48 lockers 4.600
HOTEL SAMPLING Hotel room gifts 360 gifts 2.200
ADS- FACADE CONVENTIONS CENTER Specifications will be confirmed 11.960
COMMERCIAL PRESENTATIONS - WORK SHOPS
The right to reserve a room fit for over 50 people within a 2 hour
time slot, including audio visual equipment and congregating
support.
3.100
CHAIR PROTECTOR 1.500 10.100
CORPORATE EVENTS ROOM 1 1/2 hour time slots 770
SIGNALING 10 3.830
STAND 6 m2 - sponsor must produce and execute the stand 1 3.390
STAND ALL INCLUDED - Basic furnishing 6 m2 1 4.420
TOTEM WITH TOUCH SCREEN 2,5m height x 1,2m wide 1 2.760
TOTEM AUDITORIUM ENTRY 6 in total - Specifications will be confirmed 1 3.100
TWITTER TOWER 2m height x 1,2m wide 1 4.600
ADVERTISEMENT TRANSMITION Máx 30' - 2 by day 1 2.300
TRANSPORTATION- exterior and interior ads 10 cars circulating the city 7.670
REGISTRY AND INSCRIPTION AREA Sponsorship exterior columns and self registry modules 5.750
VALUE Dollars
(US $)QUANTITYDESCRIPTIONFORMAT
Organiza esta versión
¡COME AND GET INSPIRED!
Sponsored by: