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Page 1: 28 - 30 September, 2016 - EASA · 2016-06-16 · This version organiizer The congregating associations represent almost 95% of Colombia’s advertising industry. They include advertising

28 - 30 September, 2016

Page 2: 28 - 30 September, 2016 - EASA · 2016-06-16 · This version organiizer The congregating associations represent almost 95% of Colombia’s advertising industry. They include advertising

ORGANIZER

Video manifiesto http://bit.ly/1msCfiZ

Page 3: 28 - 30 September, 2016 - EASA · 2016-06-16 · This version organiizer The congregating associations represent almost 95% of Colombia’s advertising industry. They include advertising

This version organiizer

The congregating associations represent almost 95% of Colombia’s advertising

industry. They include advertising agencies, media hubs, print, radio and television

companies, digital content, entertainment and social media platforms in Colombia.

We are proud to be the official organizers of the Colombian Advertising Conference,

the most successful event in Colombia, for the last 38 years. In the past, our

conferences have congregated an average of 1800 attendees, a substancial portion of

which represents other Latin American countries. Our success has motivated us to

think even bigger, expanding our horizons and summoning professionals from the

entire continent. “Cartagena Inspira” is a byproduct of this ambition, as we have

broadened both the geographic and academic scope of this event to include Latin

America’s communications industry interests at large.

A B O U T U S

Page 4: 28 - 30 September, 2016 - EASA · 2016-06-16 · This version organiizer The congregating associations represent almost 95% of Colombia’s advertising industry. They include advertising

This version organiizer

• Plenary Seminars - where the most respected and more powerful

creatives come to present what it takes to deliver world-class creativity

• Forums and Panels - where people can come and search for answers

• Master Classes - intimate spaces where more specific subjects are

presented and discussed.

• Workshops - where people engage in practical learning experiences

that sharpen their creative skills.

Academic Sessions 4 ThematicAreas

in1)People, Culture and Society (consumer)

2)Innovation and Creativity

3)Brands and Marketing

4)Media Channel and Platforms

W H A T W E W I L L D O

A C A D E M I C C O N T E N T

Page 5: 28 - 30 September, 2016 - EASA · 2016-06-16 · This version organiizer The congregating associations represent almost 95% of Colombia’s advertising industry. They include advertising

This version organiizer

P E O P L E , C U L T U R E A N D S O C I E T Y

Logan Laplante

Inspiration expierence for

Z generation

Maria Garrido

Global Head of Data &

Insights HAVAS MEDIA

W H A T W E W I L L D O

A C A D E M I C C O N T E N T

Gilles Lipovetsky, is a

French philosopher,

writer and sociologist,

professor at the

University of Grenoble.

Lida Cacho Ribeiro,

Jounalist, Woman human

rigth – activist & feminist

Page 6: 28 - 30 September, 2016 - EASA · 2016-06-16 · This version organiizer The congregating associations represent almost 95% of Colombia’s advertising industry. They include advertising

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Cesar Vachianno

Presidente y CEO Grupo

Consultores.

Torrence Boone

VP Global Agency Sales

and Services en Google

José María Roca

Director General Creativo

DDB España

Alain Groenendaal

President & CEO, Grey

Latin America at Grey

Group

Ignacio Medina

Periodista

Columnista de El

País

Stephane Doutriaux

Founder & CEO at

Poken

Stefano Zunino

Head of Digital Worldwide,

CEO Latam JWT

I N N O V A T I O N A N D C R E A T I V I T Y

W H A T W E W I L L D O

A C A D E M I C C O N T E N T

Humberto Polar

Has a remarkable career

both in the fields of art and

advertising.

Page 7: 28 - 30 September, 2016 - EASA · 2016-06-16 · This version organiizer The congregating associations represent almost 95% of Colombia’s advertising industry. They include advertising

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B R A N D S A N D M A R K E T I N G

Antonio Lucio

Chief Marketing &

Communications

Officer de HP Inc

Fernando Machado

SVP de Global Brand

Management en Burger

King.

Mark Holden

WW Strategy &Planning

Director at PHD Media

Elias Selman

América Economía

Founder

Neal Davies

Global Effie

Awards - President

Gonzalo, Fuentes

CEO de Millward

Brown en

América Latina.

Cesar Montes

Chief Strategy Officer

EMEA de Geometry

Global

W H A T W E W I L L D O

A C A D E M I C C O N T E N T

Stephan Loerke

Managing Director

of the World

Federation of

Advertisers (WFA

Ricardo Arias,

VP Marketing / CMO

for PepsiCo

Beverage

s Latin America

Pablo Felipe Robledo

Superintendent of

Commerce and

Industry.

Félix Muñoz

He has worked in

many companies,

such like: Coca-Cola,

Cepsa, Movistar y

Telefónica.

Catalina Botero Marino

The co-founder of “Centro de

Estudios de Derecho Justicia y

Sociedad” (DeJusticia Colombia),

Cynthia Ortiz Toledo

Global Regulatory

Strategy Manager at JTI

(Japan Tobacco

International)

Page 8: 28 - 30 September, 2016 - EASA · 2016-06-16 · This version organiizer The congregating associations represent almost 95% of Colombia’s advertising industry. They include advertising

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M E D I A C H A N N E L A N D P L A T F O R M S

Lucas Mentasti

Managing Director

de XAXIS para

latinoamérica.

Andy Brown

CEO Y Chairman de

Kantar Media desde

diciembre del 2015.

Yasmin Namini

Ex Senior Vice President,

Chief Consumer Officer

The New York Times

W H A T W E W I L L D O

A C A D E M I C C O N T E N T

Dan Macarrone

The co-founder of Charming

Robot, a product design

company based in NYC.

Jorge Martinez

CEO and Cofounder of

Adlatina, Director of

Marketers by Adlatina.

Tomás Salvagni

Sales Manager - Clarín -

AGEA- Argentina

Shailesh Prakash

Chief Information

Officer

Washington Post

Sam Ford

VP Innovación

Fusion

Paul Pednault

Fundador y CEO d

e SPONSORIUM

International

Carlos Peralta

Director de Análisis

de Punto de Ataque

Leandro Vazquez

Actualmente es

CEO

de Iffective

Joel Lunenfeld

Vicepresidente Global

Sales Strategy M

arketing Twitter

Hernán Burak

Agency Manager

South Cone Facebook

Page 9: 28 - 30 September, 2016 - EASA · 2016-06-16 · This version organiizer The congregating associations represent almost 95% of Colombia’s advertising industry. They include advertising

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First Latam Effie award ceremony Business roundtable

sponsored by Procolombia

“INNOVATION ACCELERATION WORKSHOP con Hyper Island”. One of the most prestigious innovation training centers in the world will dictate a workshop exclusively for C-level executives in Latin America.

80 CEOs of multinational companies present in Latin America representing the WFA will gather on the 27th of September

September 28

September 27.

In addition to the academic sessions, we will

host a wide range of complementary

activities and events that foster commercial

trade within the Latin-American market,

including:

Marketing and Advertising Commission Annual Meeting.

W H A T W E W I L L D O

A D D I T I O N A L A C T I V I T I E S

Page 10: 28 - 30 September, 2016 - EASA · 2016-06-16 · This version organiizer The congregating associations represent almost 95% of Colombia’s advertising industry. They include advertising

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V E N U E

Cartagena is our version of magical realism. The colonial city center is declared World

Heritage by UNESCO and it is a Latin American meeting point.

CARTAGENA

The venue has more than 30 years of experience as one of the most important

convention centers in Latin America. Over 11,000 m2 hold all sort of academic events,

commercial areas – stands – and sponsoring options.

Conventions Center in Cartagena

We have alliances with numerous boutique hotels and emblematic hotels such as the

Santa Clara in the city center, and international hotels such as the Hilton.

HOTELS

FOTOS CORTESÍA PROCOLOMBIA

OFICIAL AIRLINE

Page 11: 28 - 30 September, 2016 - EASA · 2016-06-16 · This version organiizer The congregating associations represent almost 95% of Colombia’s advertising industry. They include advertising

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Registration fee

U$ 8209% discount

limited time offer

[email protected]

Celular: 314 4792686

DESCRIPTIONVALUE IN

DOLLARS ($)

STUDENT

COMPANIONS*

US$ 530

US$ 426

H O W T O R E G I S T E R

28th, 29th & 30thSEPTEMBER

Conventions Center Cartagena

2016

Fee includes participation in all academic and social events in the Congress agenda.

*The companion fee only includes access to official social events during the Congress.

*Does not accumulate with other percentage

discounts.

For further questions on final prices please

contact: [email protected]

Page 12: 28 - 30 September, 2016 - EASA · 2016-06-16 · This version organiizer The congregating associations represent almost 95% of Colombia’s advertising industry. They include advertising

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T R A D E S H O W S

Page 13: 28 - 30 September, 2016 - EASA · 2016-06-16 · This version organiizer The congregating associations represent almost 95% of Colombia’s advertising industry. They include advertising

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HOW TO REGISTER FOR THE TRADE SHOW…

• Payment Method- Advertisement countermand

- 50% - Balance until September 1st.

• The Conventions Center will charge

independently for technical or audiovisual

costs. Additional food and beverage costs will

be charged separate as well.

• Any presence of an enterprise or a brand

different from the space’s original sponsor will

be charged an additional 30% fee.

www.cartagenainspira.com

cel: +57 314 4792686

[email protected]

Additional tax 16%

WALKER AT THE VENUE Person or model distributing information 1 1.540

INAUGURATION COCKTAIL 28.370

COFFEE BREAK Total - 4 spots - Includes brand display 1 4.600

WI-FI CONNECTION Sponsorship connection Auditorium Getsemaní 4.600

PERSONALIZED BADGE 2.000 7.360

CLOSING PARTY 35.270

INSERT Within the Briefcase- Max 12 1 1.610

INSERT - AUDITORIUM 1 1.980

BOOKLET 1.500 6.700

BRIEFCASE 1.500 24.000

USB MEMORY On the web - authorized conferences 3.100

PHONE CHARGER MODULE 2M height x 0,50 x 0,50 1 2.200

LOCKERS MODULE Ads on the Module 1 module - 48 lockers 4.600

HOTEL SAMPLING Hotel room gifts 360 gifts 2.200

ADS- FACADE CONVENTIONS CENTER Specifications will be confirmed 11.960

COMMERCIAL PRESENTATIONS - WORK SHOPS

The right to reserve a room fit for over 50 people within a 2 hour

time slot, including audio visual equipment and congregating

support.

3.100

CHAIR PROTECTOR 1.500 10.100

CORPORATE EVENTS ROOM 1 1/2 hour time slots 770

SIGNALING 10 3.830

STAND 6 m2 - sponsor must produce and execute the stand 1 3.390

STAND ALL INCLUDED - Basic furnishing 6 m2 1 4.420

TOTEM WITH TOUCH SCREEN 2,5m height x 1,2m wide 1 2.760

TOTEM AUDITORIUM ENTRY 6 in total - Specifications will be confirmed 1 3.100

TWITTER TOWER 2m height x 1,2m wide 1 4.600

ADVERTISEMENT TRANSMITION Máx 30' - 2 by day 1 2.300

TRANSPORTATION- exterior and interior ads 10 cars circulating the city 7.670

REGISTRY AND INSCRIPTION AREA Sponsorship exterior columns and self registry modules 5.750

VALUE Dollars

(US $)QUANTITYDESCRIPTIONFORMAT

Page 14: 28 - 30 September, 2016 - EASA · 2016-06-16 · This version organiizer The congregating associations represent almost 95% of Colombia’s advertising industry. They include advertising

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