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29 Social Media Tools

Recommended by the Pros

Are you looking for ways to enhance your social media

marketing?

Do you want new tools to simplify your job?

We asked a group of social media pros for the hottest social

media tools they use today.

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Check them out to see if these social media tools are agood fit for you!

#1: RivalIQ

Jay Baer

Figuring out precisely what works in social media is a tricky

(yet entirely necessary) proposition.

I’m always seeking to improve clicks, shares and socialmedia engagement on my own content as well as our

Convince and Convert clients’ content.

Recently, I started using RivalIQ to get at what’s working insocial, and this easy-to-use, reasonably priced analysis

platform produces a steady stream of insights while saving

me a ton of time.

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Here, I set up a collection of consumer productscompanies (RivalIQ calls them a “landscape”) for a strategic

plan we’re building. With just a click or two, I can find the top50 Facebook posts (by engagement rate or total

engagement behaviors) among these companies over the

past 7, 14, 30 or 90 days.

RivalIQ provides competitive intelligence.

Plus, I can click another button and export the snazzycharts and graphs to PDF or PowerPoint instantly.

RivalIQ also has a nifty alerts function, so if a company I’m

monitoring publishes a disproportionately successful tweet,

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Facebook post or LinkedIn post—or even changes their

website home page copy—I get an email letting me know.

Today, as the industry matures, social media is less about

colonization, and more about optimization. RivalIQ helps me

learn and improve every day. I like the software so much, I

immediately invested in the company.

If you want to see an entire landscape and kick the tires, I

built one just for Social Media Examiner readers that you can

access here. It includes many of the major national Olympics

organizations and their social media.

Jay Baer is the founder of Convince & Convert.

#2: Pocket

Mari Smith

One of the biggest challenges in social media is how to

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consistentlycurate and create exceptional content. A

wonderful tool I love to use for the curation part is Pocket!

Pocket (formerly Read It Later) allows you to consume andsave a wide variety of online articles, which you can

then post to Twitter or Facebook, schedule via Buffer orreview at a later time.

Save a variety of online articles to share with your audience

at a later date.

Pocket has many options for integrating with your existing

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systems: a browser-based option at GetPocket, a Chrome

Extension with Twitter integration (see screenshot below)

and a mobile app for all operating systems.

Pocket Chrome extension with Twitter integration.

Plus, Pocket is integrated into more than 500 apps including

Flipboard, Tweetbot (my favorite Twitter mobile app) and

even Facebook’s new mobile reader app, Paper.

As a regular practice in my company, first I take time to

review my Twitter and Facebook lists and quickly save the

standout articles to Pocket, adding appropriate tags for

various social networks.

Then, my content manager reviews Pocket and pulls out the

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articles I’ve saved, adding them to the collection she’s

already cherry-picked and scheduled for me on HootSuite.

The main platform I use my Pocket articles on is Twitter,

followed by my Facebook page where I add a tag. I like to

schedule my own Facebook posts directly on my page, as I

always add a personal narrative.

Give Pocket a try if you haven’t already; I’m sure you’ll love it,

too!

Mari Smith is a leading social media strategist and premier

Facebook marketing expert. She is co-author of Facebook

Marketing: An Hour a Day and author of The New

Relationship Marketing.

#3: ShareRoot

Ekaterina Walter

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I am most impressed by ShareRoot because it is an all-in-one

solution for Pinterest. The company offers a suite of self-

service tools that you can use to manage content onPinterest, drive Pinterest engagement and produce sales.

ShareRoot is such a time-saver because it lets you schedulepins. It also has a cross-promotional pin creator, board

cover creator and a Pinterest tab for Facebook so you

can convert your Facebook fans to Pinterest followers.

ShareRoot’s toolset helps brands manage their Pinterest

page.

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Two of ShareRoot’s core tools, contest management and

Pinterest targeted advertising, help you achieve deeperconnections while growing your engagement rates.

ShareRoot is currently testing its flash sales tool that helps

generate revenue and turns your followers and interested

pinners into paying customers.

Ekaterina Walter is the co-founder and CMO of Branderati,

and author of The Power of Visual Storytelling.

#4: PowToon

Brian Carter

I want to tell you about PowToon (an easy way to make

videos), but first let’s look at YouTube, because great content

doesn’t help if no one sees it.

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I’m always on the lookout for the next digital marketing

opportunity that will give a big advantage over competitors.

Right now, that opportunity is YouTube PreRoll (a.k.a.

YouTube in-stream) advertising. The barrier to entry

is creating a high-quality video, which can be expensive

because even the most affordable video creation companies

charge at least $300 to $1500.

Enter PowToon. It’s one of the easiest and cheapest ways

to create a good videoand—this is the crazy part—it’s free.

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PowToon gives you an animated video workspace and makes

it easy to create your own videos.

Having a PowToon video got Visioniz a 37% increase in sales

and boostedSimpleWifi‘s conversion rate by 300%.

If you take your time with PowToon, you can create

something that’s more than adequate in a matter of hours

and start taking advantage of YouTube PreRoll the next day.

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To prove my point, I made this PowToon in just over an hour,

and it was my first one! The quality and speed can only get

better from there.

Brian Carter is the author of The Like Economy and LinkedIn

For Business.

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#5: EveryoneSocial

Jesse Stay

My favorite social media tool is EveryoneSocial. The app

encourages businesses to engage employees as “socialambassadors,” making them key parts of the company’s

social media strategy.

The website empowers employees to find engaging contentthey can share with their followers on different social

networks using EveryoneSocial’s powerful content discovery

engine.

Alternatively, EveryoneSocial can recommend articles andwebsites foremployees to share, giving your company a

very large voice that’s much more personal than a generic

Facebook page or Twitter account.

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EveryoneSocial helps employees be brand ambassadors.

EveryoneSocial provides a powerful analytics engine to trackhow much employees are sharing, as well as how wellthey’re driving clicks. The analytics even allow you to get

employees competing against each other for the top sharing

spot.

EveryoneSocial drives home an important paradigm shift in

social media. The future of social media is not just Facebook

pages, Google+ pages or Twitter accounts. The future of

social is in empowering individuals—including your

employees—to share your products one with another.

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The more you promote and empower your employees and

key player social presences, the stronger social media

success you’ll have in the future.

Jesse Stay is the founder and owner of Stay N’ Alive

Productions, LLC.

#6: vCita

Jon Loomer

My current favorite tool is vCita. It’s a plugin that manages

the purchase and booking process of my one-on-one

coaching sessions. vCita calls itself a “client engagement

platform for small businesses.”

If you’ve ever been to my site, you’ve undoubtedly seen the

active engage flyout that happens at the bottom right.

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The active engage flyout on JonLoomer.com.

When you click the Schedule Now button, you are taken

directly to my calendar where I’ve set specific times anddays that are open for one-on-one sessions. vCita also

dynamically syncs with my Google calendar, so whenever

I add an event that is a conflict, vCita will block it off on

my calendar.

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vCita lets visitors choose a meeting date and time on your

calendar.

One-on-one sessions were a minor part of my business until

about six months ago. It wasn’t until I started using vCita that

they became a major part. In fact, I was forced to raise the

price of my sessions to keep up with demand!

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Jon Loomer is a Facebook marketing coach, author, speaker

and strategist.

#7: OptinMonster

Ian Cleary

Growing the number of email subscribers for your blog is a

great way to build a relationship with potential customers,

but it’s challenging to convert visitors to subscribers.

OptinMonster is a WordPress plugin that helps you createattention-grabbing opt-in forms. The plugin is really well

designed and you can get a variety of opt-in boxes up and

running very quickly.

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Create attention-grabbing opt-in forms.

One of the most interesting features of OptinMonster is the

Exit Intent feature. You can create a popup box to collectemails and set it up so that it only appears when yourwebsite visitor is about to leave your website.

OptinMonster tracks the position of your visitor’s mouse

pointer and if they move it outside the main window, the

popup appears. The plugin also has options for a floating

footer bar and a slide-in box.

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footer bar and a slide-in box.

Ian Cleary is the founder of RazorSocial.

#8: smqueue

Neal Schaffer

I have become a BIG fan of smqueue.

If you have over 100 blog posts or pieces of content that you

want to share once or twice a day, this tool is a great way

toautomate those social media posts. You can share themon Twitter, LinkedIn and Facebook.

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You can set recurring queue time slots.

While some may cringe at the thought of any automation in

social media, numerous studies have shown that promoting

the same post multiple times helps your content become

more discoverable in social media. Other than paid social,

using some element of automation is the only way a social

media marketer can scale.

The challenge though, becomes in ensuring that both the

content and timing are relevant. Assuming that the content

you want to share is evergreen, continue reading!

smqueue gives you control over the wording of your post

(including adding a photo and shortening your link), how

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frequently and at what times to post and when to expire

content.

You decide the wording, posting frequency and expiration of

content.

The only drawbacks are that you must have at least 100entries for the recurring queue to begin, and you cannot

brand the shortened URL.

By regularly adding new content to the queue and

moderating it, I have found smqueue to be an excellent way

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Name * Email *

of augmenting what I am already doing in social media

marketing, with no additional effort other than the setup.

Neal Schaffer is the president of Maximize Your

Social, author of Maximizing LinkedIn for Sales and Social

Media Marketing: Understanding, Leveraging and Maximizing

LinkedIn.

Original Article

From: http://www.socialmediaexaminer.com/29-social-

media-tools/

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