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CLIENT ATTRACTION BY CONNECTION LIVE!

Training 3 Creating a squeeze page

Client Attraction by Connection

Summary: •  Facebook ads could be giving you amazing

results- used to attract by connection •  The key is to offer something of value as the

first step •  Great lead magnet solves one specific

‘pain’ •  Also positions you •  You need to know as much as possible

about your ideal client

How will we attract perfect clients??

Share with the right people

 

What is a squeeze page?

Pivot Visitor -> lead Only one choice of action No other navigation Simple process (not email marketing system form etc.)

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Build your squeeze page Example

Your perfect client attraction system

 

Image of lead magnet Front cover mock up Use on squeeze page (and Facebook ads) Screengrab of front cover & overlay

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Lead magnet

Know your customer avatar Know what their challenges/ opportunities/ dreams are Know what they WANT (rather than what you think they SHOULD have!) Think about where you ultimately want to lead them Market it on squeeze page!

Squeeze Page Creation Leadpages Paid-for Simple Copy & paste Optimised for results Process aligned with Facebook ads and minimum friction Analytics All sorts of pages Not reliant on website or developer Can be published to WP site

Before you create your Squeeze Page

Get ready Lead magnet (upload for auto-send) Integration with email marketing system (mailchimp) Set up list for new leads to be added to Link for legal info on your website Images: Main image of lead magnet: 348 x 460 px Background image Image on opt-in box: 256 x 256 px Image on thank you page: 257 x 257 px

Before you create your Squeeze Page

Get ready Marketing headline for lead magnet (Congruent with Facebook ads) Text to add to email that will be sent with lead magnet Colours/ branding/ imagery – Also congruent with Facebook ads

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We will create…. a thank you page:

We will create…. A squeeze page:

We will create…. A squeeze page: …. With opt-in box:

That can be customised…. To suit ….

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Client Attraction by Connection

Summary: •  Facebook ads could be giving you amazing

results- used to attract by connection •  Can create a ‘hands-free’ system •  The key is to offer something of value as the first

step – your lead magnet •  Host this on a squeeze page to encourage

downloads in exchange for contact details •  Use purpose-built software for ease and speed •  Can then share the link everywhere!

Client Attraction by Connection

Thank you! Homework: create a squeeze page!