2customerdiscovery output en.pptx
TRANSCRIPT
Surveyees profile
● Have children or not. Having children or not does not influence the type (local/organic) of produce they buy.
Surveyee profile
● Does not buy food online and if (s)he does, expects to receive it within 1-2 days.
Surveyees profile● There is a strong correlation between
enjoying shopping and the time invested on it.
The correlation between these two variables is statistically significant 2-Tail p-value = 0.0016 (Fisher´s exact test)
Surveyees profile
● The vast majority shops always in the same place. When asked why, they mention proximity, trust and loyalty towards the grocer next door.
Surveyees profile● One third prefers local and organic
products. MANY CANNOT TELL whether they eat local products
or not
CONCLUSIONS
● Although the vast majority of end customers answered that quality is their main criterion for selecting fruit and vegetables, only 30% of them chooses organic products (for many, the reason being the too high price).
● The vast majority shops always in the same shop. When
asked why, many mention loyalty and trust. They trust that their loyalty to one shop will reward them with products selected by the grocer especially for them.