2d barcodes: their history and technology overview
DESCRIPTION
Mobile Tags : QR Codes & Co.What is cool and what is missingfrom Roger Fischer is CEO and co-founder of Kaywa. Roger is a serial entrepreneur. In 2003 he started Kaywa with a focus on mobile blogging services. Since that time he has participated in the development of numerous barcode-based marketing campaigns leveraging Kaywa technology for major brands in Switzerland and across Europe. “DokoDare: Places, People, Me,” one of Kayway’s recent projects in collaboration with Hochschule fur Technik Rapperswil, is a location-based mobile service based on QR Codes. He did his post-graduate studies in film and audiovisual media in Paris.http://mobile.kaywa.com/TRANSCRIPT
Mobile Monday at #semperaula6.4.2009
Mobile Tags : QR Codes & Co.What is cool and what is missing
Mobile Monday at #semperaula6.4.2009
Themes:
- Mobile Tags
- QR Codes in Japan
- And in the West?
- Why Mobile Tags are cool?
- What is missing?
- What Kaywa does.
- DokoDare Demo (outside)
Mobile Monday at #semperaula6.4.2009
Mobile Tags =
• Mobile phone is a barcode scanner
• Mobile phone is also an internet browser
Mobile Monday at #semperaula6.4.2009
Mobile Tags & Mobile Internet
- Up-to-date
- Interactive
- Multimedia (Audio, Video etc.)
- Creates a bridge between traditional and digital media
- One can measure it live
Mobile Monday at #semperaula6.4.2009
Mobile Monday at #semperaula6.4.2009
Japan: A success story since 2003
Mobile Monday at #semperaula6.4.2009
And in the West?
Still too many competing codes
• Open Code Standards: QR Code, Datamatrix, (Aztec)
• Proprietory: Beetagg, EZcode, Shotcode, Microsoft Tag
Slow Adoption/Integration by Telecoms
• QR Code: Japan, Australia (Telstra), Telekom Hungary
• QR Code: Trials by Deutsche Telekom
• EzCode: Trials by Spain‘s Telefonica
• Proprietory use of Datamatrix: France
But there is hope...
Mobile Monday at #semperaula6.4.2009
Some organizations have voted
Handset Manufacturers
• Nokia : Datamatrix, QR Code
• Japanese Handsets/Asus (Taiwan): QR Code
• Google Android: QR Code, EAN
Organizations
• IATA: QR Code, Datamatrix, Aztec
• GS1: EAN, Datamatrix, QR Code
• OMA: Datamatrix, QR Code
Major Reader Developers
• Nowadays support of Datamatrix and QR Code is a must
Mobile Monday at #semperaula6.4.2009
What is cool about Mobile Tags?
• Global
• Easy to understand (symbolic value is fantastic)
• Easy to set up
• Decentralized
• Low cost for client
• No cost for user
• Immediate (once Reader is open)
Mobile Monday at #semperaula6.4.2009
What is still missing?
• End of code fragmentation
• Reader on top deck (one click scan)
• Good cameras on all phones
• Definition for online and offline use (ex. Vcard)
• Federation, Lobby of involved parties
(especially between reader owners
and reader owners and telecoms)
• Transformative examples (outside of Asia)
Mobile Monday at #semperaula6.4.2009
What is Kaywa trying to do
• Open debate and defense of standards to ensure interoperability
(here and on the web: http://mobile.kaywa.com)
• Businessmodel that works for everyone
• Showing by example
(http:// qrcode.kaywa.com)
• Seminars and talks with telecoms, GS1 and reader
owners
• dokodare.kaywa.com / Extended packaging
Mobile Monday at #semperaula6.4.2009
DokoDare Demo : dokodare.kaywa.comDownload #semperaula Sticker as PDF:
http://mobile.kaywa.com/files/dokodare_momo.pdf
Mobile Monday at #semperaula6.4.2009
Questions? Thanks for your attentionhttp://id.kaywa.com/roger
+41 78 607 75 06