2E CONSULTING

Jordan Barr | Christopher Craig Kristel Korsvik | Mackenzie Meier

Introduction | Strategy | SMART Goals | Implementation | Timeline | Budget

POSITIONING

Introduction | Strategy | SMART Goals | Implementation | Timeline | Budget

2E CONSULTING

POSITIONING MAP

Introduction | Strategy | SMART Goals | Implementation | Timeline | Budget

2E CONSULTING

POSITIONING STATEMENT

To: the marketing directors of insurance companies,

2Morrow Inc. Is The: health and wellness mobile app provider,

That: offers a customizable market leading app that tracks habits, promotes healthy lifestyles, and sustains behavioral change,

Because: they have over 40 years development experience, and are backed by an expert medical consulting team implementing the latest behavior change research, they have created an application that received the U.S. Surgeon General’s Healthy App Challenge Award.

Introduction | Strategy | SMART Goals | Implementation | Timeline | Budget

2E CONSULTING

KEY MESSAGES 1

3

2Morrow Inc. offers expertise in health and wellness applications.

2Morrow Inc. works with you to provide the best solution for your individualized

customers through customizable and integrateable applications.

2Morrow Inc. empowers your members to live healthier and happier by addressing the root

of failed goals – bad habits.

2

Introduction | Strategy | SMART Goals | Implementation | Timeline | Budget

KEY MESSAGES

ARE BENEFITSNOT

FEATURES

2E CONSULTING

SpecificMeasurableAttainableRelevantTimely

GOALS

1

3

Obtain a minimum of 5 new clients with company revenues greater than $10M by

March 31st, 2014.

Appear on the first page in organic Google search results for “Health and Wellness

Applications” by June 30th, 2013.

Increase website traffic by 30% by March 31st, 2014.

2

Assume start date of April 1st, 2013.

Introduction | Strategy | SMART Goals | Implementation | Timeline | Budget

2E CONSULTING

IMPLEMENTATION

2E CONUSLTING

Website Content | B2B Market | PR & Webinars | Blogging | Sales Force

WEBSITE DESIGN& CONTENT

Hire an intern.

Focus on content and keyword density.

Strategy based for Business-to-Business website traffic.

Shift positioning towards “Health and Wellness Mobile Application Experts.”

Hire a UX Designer for mobile app.

Website Content | B2B Market | PR & Webinars | Blogging | Sales Force

2E CONSULTING

FOCUS ON BUSINESS-TO-BUSINESS MARKET

Currently a cloudy environment.

Focus specifically on insurance companies.

Direct access to employers who host with the insurance company.

Larger revenue stream.

Website Content | B2B Market | PR & Webinars | Blogging | Sales Force

2E CONSULTING

PUBLIC RELATIONS & WEBINARS

Attend three trade shows this year.

Networking with direct customers.

Quarterly webinars

Promoting advisors as “experts”

Communicated through social media

Website front page

Website Content | B2B Market | PR & Webinars | Blogging | Sales Force

2E CONSULTING

BLOGGING Blogging platform on website (Wordpress).

Focus on expertise in the area.

NOT a selling tool!

Content tool for industry news, updates, trends…

Promote blog posts on Twitter, Facebook, LinkedIn.

Website Content | B2B Market | PR & Webinars | Blogging | Sales Force

2E CONSULTING

SALES FORCE RESTRUCTURE

Hire an additional four salespeople.

Commission only pay structure.

Promote a sales manager.

Base salary of $4,500/month with commission.

Focus on strategy, training & process.

Website Content | B2B Market | PR & Webinars | Blogging | Sales Force

2E CONSULTING

TIMELINE

Introduction | Strategy | SMART Goals | Implementation | Timeline | Budget

2E CONSULTING

Implementation Timeline

April 1st, 2013 March 13th, 2014

April 29th

Attend Trade Show

Launch New Websitew/ Updates

June 1st

June 1st

Conduct 1st Webinar

June 20th

Attend Trade Show

New Ranking in Search Engines

August 1st

September 1st

Conduct 2nd Webinar

Attend Trade ShowNovember 29th

December 1st

Conduct 3rd Webinar

Revenue Target of 5New Clients

March 1st

Throughout the year hire and train additional sales force

Bid out a UX Designerfor application layout

May 1st

Hire intern for website content updates and SEO. Add additional

module to current website for blogging

Introduction | Strategy | SMART Goals | Implementation | Timeline | Budget

2E CONSULTING

Introduction | Strategy | SMART Goals | Implementation | Timeline | Budget

BUDGET

2E CONSULTING

BUDGET ITEMSEXPENSE

Intern for website$0

UX Designer for mobile app$1,599

ExposHealth & Fitness – June 2013$1,900Health & Fitness – November 2013

$1,9004th B.I.G. Convention

$1,500Airfare & Hotel

$500Expo Subtotal

$5,800

TOTAL:$7,399

Introduction | Strategy | SMART Goals | Implementation | Timeline | Budget

2E CONSULTING

Introduction | Strategy | SMART Goals | Implementation | Timeline | Budget

THANK YOU

2E CONFIDENTIAL 2E CONSULTING