2go advertising 2014 - march
DESCRIPTION
2go Social Network, is Nigerias largest Social Network with over 10 Million Unique Monthly Active UsersTRANSCRIPT
2go Mobile Advertising March
Download the 2go app on your phone at www.2go.im
Overview
• Mobile messenger and social chat application with 11+ million MAUs across Africa
• Purpose built for mobile users in emerging markets
– Lightweight, nimble app (300kb)
– 1,800+ feature phones (J2ME)
– Custom 2go protocols for data efficiency
• Company
– Self-funded, profitable
– Small world-class development team (16 developers)
– Own messaging protocols and back-end software services
Value Proposition
• Instant messaging
• Sharing of photos
• Cross-platform chat to friends on
Facebook and Google Talk
• Chat rooms"
• Meeting virtually"
• Sharing and self-expression (football, faith, music, health …)"
2go Features Overview
• Free mobile instant messaging
• Sharing of photos and status updates
• 2go Rooms (paid chat rooms):
– Football, Flirt, Music, Health, Games …
• GoCredits virtual currency
– Purchased in-app via premium-SMS
• Google Talk and Facebook chat gateways
• Monetization through chat rooms (80%) and the 2go Ad Platform (20%)
Viral app – no marketing since 2010
Registered users
42m Signups per day
50k MAUs in Nigeria
9m
10 Million+ Active Users in Nigeria!
12+ million monthly actives
7+ billion
messages a month
4+ million
users a day
9 million*
100,000*
1 million*
Kenya
Nigeria
South Africa
2go reaches nearly all mobile users in Africa
• 2go supports 2000+ phones (J2ME), Nokia S40, Blackberry and Android
• Over 85% of phones in Nigeria are still feature phones
• Your Advertising must communicate with the reality of the mobile market in Nigeria
2go for Android launched June 2013
1,200,000+ downloads with no marketing
550,000 Monthly Active Android users
• Young demographic • Core users aged 19 – 29 • 85% of user are between 18-35 years
• Skews male • Nigeria: 65% Male • Ambitious Social’s, Trendies
19#$#23#
24#$#29#
30$#35#
35+#
13#$#18# 10%
44%
31%
10%
5%
2go Nigeria Demographics
Nigeria – Active Users by state
18%#
7%#6%#
5%# 5%#4%# 4%# 4%#
3%# 3%# 3%# 3%#3%# 2%# 2%# 2%# 2%# 2%# 2%# 2%# 2%# 2%# 1%# 1%# 1%# 1%# 1%# 1%# 1%# 1%# 1%# 1%# 1%# 1%# 1%# 0%# 0%#
0%#
2%#
4%#
6%#
8%#
10%#
12%#
14%#
16%#
18%#
20%#
Top#states#are#Lagos,#Abuja,#Rivers,#Kaduna#Delta,#Anambra,#Imo#
Kano,#Edo,#Abia#
2go is a household brand in Nigeria
http://ventureburn.com/2013/07/taking-instant-messaging-to-the-next-level-2go-bread-in-nigeria/
2go Ad Platform
2go drives user uptake for many top-tier brands and media companies
• 2go Ad Offerings:
→ Full Screen Splash Adverts
→ Text Adverts
→ Market Research
• Live detailed reporting and analytics
• Nigeria CPM pricing (splash and text ads):
→ US$4.80 CPM (minimum US$1,000)
• Market research pricing available on request
2go Advertising Platform
5%-10%
CTRs
• Users are focused on a full-screen image (Splash) for 5 seconds each time they open the 2go app
• The Splash is Clickable directly to the brand’s own mobile website (i.e., outside of the 2go app)
• Click through rates of between 5% and 15%
• Targetable via Age, Gender, State
• Each user will have the various Splash Ads displayed upto 5 times to them over the weekend
• More than 1 creative may be run at once
Full-screen Splash Advert
More than 1 set of Advertising can be run
at once
Splash Screen
Examples
Text Ad Advertising
• Text ads work well in conjunction with Splash Advertising
• They offer a text based Ad option to reach the target market
• Each message is given premium positioning at the top of the users contact list
• Normal media weighting is 20% Text Ads of inventory
Text Ad
• Users have the option to open the Text Ad and read further
• A user can then click through to learn more, via a URL link (to a destination URL eg Coca-Cola.mobi ) or a Facebook Page
• Click through rates on Text Ads are high and drive quality targeted traffic.
Where would you most like to see adverts? 3800 Nigeria Respondents
TV#49%#
Paper#Magazine#
13%#Billboard#
2%#
2go#25%#
Facebook#9%#
Twi;er#1%#
!!!!MTN - Proctor & Gamble - KFC Nigeria – Guinness – Blackberry - Stanbic Bank - Apple " " ""
Select Advertisers:
!!!!Sprite, Ariel & LG, Star Beer, SuperSport Confed Cup, Always, Gulder, Heineken, MTN ""
Select Advertisers:
2go Interactive The Boulevard Office Park Searle Street, Woodstock Cape Town, South Africa Riccardo – Sales Director Africa Skype ID: rpasqualotto Contact: [email protected] +27 829055590
Download the 2go app on your phone at www.2go.im