2nd eu-china regional policy seminar october 8th, 2007 brussels michael r. azodanloo, government of...

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2nd EU-China Regional Policy Seminar October 8th, 2007 Brussels Michael R. Azodanloo, Government of Styria - Austria STYRIA Focus: Internationalisation strategy of Styria

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Page 1: 2nd EU-China Regional Policy Seminar October 8th, 2007 Brussels Michael R. Azodanloo, Government of Styria - Austria STYRIA Focus: Internationalisation

2nd EU-China Regional Policy SeminarOctober 8th, 2007 Brussels

Michael R. Azodanloo, Government of Styria - Austria

STYRIA

Focus: Internationalisation strategy of Styria

Page 2: 2nd EU-China Regional Policy Seminar October 8th, 2007 Brussels Michael R. Azodanloo, Government of Styria - Austria STYRIA Focus: Internationalisation

GeneralGeneral Conditions in Styria

Focus: Internationalisation (Good Practice Examples)

AgendaAgenda

Page 3: 2nd EU-China Regional Policy Seminar October 8th, 2007 Brussels Michael R. Azodanloo, Government of Styria - Austria STYRIA Focus: Internationalisation

General Conditions in StyriaGeneral Conditions in Styria

Linz

St. Pölten

Eisenstadt

GRAZKlagenfurt

Salzburg

InnsbruckBregenz

Vorarlberg Tyrol

Carinthia

Salzburg Styria

Lower Austria

Upper AustriaVienna

Burgenland

Austria and its Federal StatesAustria and its Federal States

Page 4: 2nd EU-China Regional Policy Seminar October 8th, 2007 Brussels Michael R. Azodanloo, Government of Styria - Austria STYRIA Focus: Internationalisation

General Conditions in StyriaGeneral Conditions in Styria

InhabitantsInhabitants: 1.2 million inhabitants (15 % of AT)

Capital:Capital:

– Graz (230,000 inhabitants)

– European Capital of Culture in 2003

AreaArea: 16,387 km2 (20 % of AT) Settlement areaSettlement area: 4,957 km2

(15 % of AT) StructureStructure: 17 districts, 542

municipalities EducationEducation: 5 Universities, 2

Technical Colleges, 23 competence centres

CompaniesCompanies: 40,221 with 430,000 employees (95 % SME)

Business incubators: 28

Page 5: 2nd EU-China Regional Policy Seminar October 8th, 2007 Brussels Michael R. Azodanloo, Government of Styria - Austria STYRIA Focus: Internationalisation

Gross regional product (GRP) 30,7 billions Euro

Export rate: 16,5 billions Euro

20% of the Austrian exports

are produced in Styria

about 2300 Styrian companies are operating on a

global scale

Growth of economy 2004: 3,8%

R&D rate 2005: 3,90% of GRP

22% of all R&D expenses of austria are made in styria (one bill. Euro)

0,5

0,6

1,4

1,5

1,7

2,6

2,7

2,9

3,8

0 0,5 1 1,5 2 2,5 3 3,5 4

Burgenland

Vienna

Tyrol

Carinthia

Salzburg

Low er Austria

Upper Austria

Vorarlberg

Styria

Economic Growth 2004 in percentin Austrian Regions (NUTS II)

General Conditions in StyriaGeneral Conditions in Styria

Page 6: 2nd EU-China Regional Policy Seminar October 8th, 2007 Brussels Michael R. Azodanloo, Government of Styria - Austria STYRIA Focus: Internationalisation

Styria - Lisbon Monitoring Platform:SWOT analysis

S: Competitive manufacturing sector in medium-high-tech area with a strong regional knowledge base in engineering

W: High dependance on automotive sector

O: EU enlargement offers business opportunities and also potentials for interregional

cooperation

T: Loss of firms and employment because of new division of labour in the EU-27 countries

Page 7: 2nd EU-China Regional Policy Seminar October 8th, 2007 Brussels Michael R. Azodanloo, Government of Styria - Austria STYRIA Focus: Internationalisation

Styria - Lisbon Monitoring Platform:Main challenges

To develop new fields of strength in order to enable structural change (i.e. Nano and

Human Technology) To strengthen industry science links in order

ensure the competitiveness of existing fields of strength (i.e. Automotive, Machinery and Equipment) for the future

To internationalize Styria’s SMEs in order to secure regional growth and jobs

To establish interregional networks with neighboring regions in order to build up critical masses and visibility on an European Scale

Page 8: 2nd EU-China Regional Policy Seminar October 8th, 2007 Brussels Michael R. Azodanloo, Government of Styria - Austria STYRIA Focus: Internationalisation

Focus on...Focus on...

Fields of strength (existing)Fields of strength (existing) Automotive/mobility Wood/paper Materials

Fields of strength (potential) Fields of strength (potential) Energy and environmental

technology/renewable energy Human technology Creative industries Food technology Nano/Micro Simulation Engineering/plant engineering TIME (Telecommunication,

Information Technologies, new Media, Electronic)

Page 9: 2nd EU-China Regional Policy Seminar October 8th, 2007 Brussels Michael R. Azodanloo, Government of Styria - Austria STYRIA Focus: Internationalisation

Strategy PortfolioStrategy Portfolio(in progress)(in progress)

VISIONStyria -

champion of innovationsimplemented on markets

“Standardised innovation”

Innovation

Location strategy and internationalisation

Cluster, networks, fields of excellence

Autonomy and entrepreneurial spirit

Qualification of enterprises

Regions and infrastructure

Innovative financing

7 Strategic Guidelines

Page 10: 2nd EU-China Regional Policy Seminar October 8th, 2007 Brussels Michael R. Azodanloo, Government of Styria - Austria STYRIA Focus: Internationalisation

Focus: Internationalisation European Dimension European Dimension

Page 11: 2nd EU-China Regional Policy Seminar October 8th, 2007 Brussels Michael R. Azodanloo, Government of Styria - Austria STYRIA Focus: Internationalisation

2002 Regional Internationalisation Strategy Styria (RIST)

2003 RIST – pilot phase

2005 Internationalisationcenter Styria created

2006 increase of Styrian institutions & companies in international projects from 1.800 to 2.300

2007 European Award for Innovative Regions

interregional network established and stabilized work together, learn from each other and benchmark!

See: www.ic-steiermark.eu

Good Practice Projects (1) – Regional Good Practice Projects (1) – Regional Internationalisation Strategy StyriaInternationalisation Strategy Styria

Page 12: 2nd EU-China Regional Policy Seminar October 8th, 2007 Brussels Michael R. Azodanloo, Government of Styria - Austria STYRIA Focus: Internationalisation

Good Practice Projects (2)Good Practice Projects (2)Innovation Region Styria Innovation Region Styria LtdLtd

PPP Company, founded 2005

owned by

- 7 Innovation centers- Chamber of Commerce- Private Research & Consulting companies

Main areas of activities:

Innovation Management; Future of Innovation

Technology Development + Transfer

Interregional Cluster, Learning models

Sustainable Development – Renewable Energy

Logistics + Transport

Human Resource Development

First year: about 8 EU-funded Projects (INTERREG, FP6 ecc.)

Page 13: 2nd EU-China Regional Policy Seminar October 8th, 2007 Brussels Michael R. Azodanloo, Government of Styria - Austria STYRIA Focus: Internationalisation

Good Practice Projects (3)Good Practice Projects (3)28 Business incubators28 Business incubators

28 business incubators (17 by SFG, 11 by other PPP)

> 250 companies, approx. 2.400 employees

approx. 500 freelancers

> 125.000 sqm rentable area

Bruck a. d. Mur

Liezen-Lassing

Niklasdorf

STUC Graz

Grambach

Kapfenberg

Mürzzuschlag

Lebring

IZ

IZ

IZ

IZ

IZ

IZ

IZ

IZ

IZ

IZIZ

IZIZ

IZ

IZ

RadkersburgIZ

IZ

IZ

Unterpremstätten

IZ

Zeltweg

Graz-West

IZ

Science Park

Plant Engineering & Construction

Timber

Logistics

Materials

Services

Steel/Robots

Materials

Ecology

Ecology/ITEnergy

TelecommunicationHuman.technology

Founders

R&DIZ

T.I.M.E

Electronic/Ceramics

Products/Design

Innov. Construction

Design & CI

Automation/IT

Food TechnologyIZ

Aviation/Automotive

Leoben

FrohnleitenWeiz

Hartberg

Bärnbach

Auersbach

IZ Gründerinnenzentrum

Founders

IZ Stiefingtal

R&D FehringGeorgsberg

Deutschlandsberg

IZ

IZ Fürstenfeld

Krieglach

Founders/Services

Indstry/Arts

Eibiswald IZ

Mechatronics

VorauIZ

Powerengineering

C

C

C

CC

Page 14: 2nd EU-China Regional Policy Seminar October 8th, 2007 Brussels Michael R. Azodanloo, Government of Styria - Austria STYRIA Focus: Internationalisation

Special action program for business incubators – first incubator of Austria in Special action program for business incubators – first incubator of Austria in 1986 – 73.000m1986 – 73.000m22 for 300 SME – investment of 180 Mio. Euro – 90% average for 300 SME – investment of 180 Mio. Euro – 90% average utilisationutilisation

50% of the companies are start ups / 76% survive the first 5 years50% of the companies are start ups / 76% survive the first 5 years

2000 jobs created / 14% average increase of employees p.a. / 27% growth in 2000 jobs created / 14% average increase of employees p.a. / 27% growth in sales p.a.sales p.a.

60% cooperate with research institutes / 75% cooperate with other companies60% cooperate with research institutes / 75% cooperate with other companies

50% of all national innovation prices have been given to companies in 50% of all national innovation prices have been given to companies in business incubatorsbusiness incubators

50% of the employees have a high degree of qualification (Austrian average 50% of the employees have a high degree of qualification (Austrian average 8,5%)8,5%)

Good Practice Projects (3)Good Practice Projects (3)28 Business incubators28 Business incubators

Page 15: 2nd EU-China Regional Policy Seminar October 8th, 2007 Brussels Michael R. Azodanloo, Government of Styria - Austria STYRIA Focus: Internationalisation

Good Practice Projects (4)Good Practice Projects (4)23 Competence centers23 Competence centers

23 Competence centers6 K-plus17 K-ind & K-net

272,56 mill. € investment (so far)140 mill. € public money46,1 mill. € from Styrian Government

Plan (2008 – 2016) - 460 mill. € investment 300 mill. € public money 100 mill. € from Styrian Government

COMET - Competence Centers of Exzellent Technologies 1st call: 2x K2 (mobility and materials) 4x K1

Page 16: 2nd EU-China Regional Policy Seminar October 8th, 2007 Brussels Michael R. Azodanloo, Government of Styria - Austria STYRIA Focus: Internationalisation

Special action program in innovative financial engineering for all Special action program in innovative financial engineering for all companies (company orientated services and commercial /industrial companies (company orientated services and commercial /industrial production – focus on SME)production – focus on SME)

Alternative to classical credit financingAlternative to classical credit financing

2 possibilities: typical or atypical2 possibilities: typical or atypical

Managed by the Styrian Economic Development Agency (SFG)Managed by the Styrian Economic Development Agency (SFG)

Up to a maximum of 1,5 Mio. EuroUp to a maximum of 1,5 Mio. Euro

Financing up to 30-50% of the project costsFinancing up to 30-50% of the project costs

Duration: 7 years (program 2003-2013)Duration: 7 years (program 2003-2013)

2006: 27 projects with total holding capital of 14 Mio. Euro2006: 27 projects with total holding capital of 14 Mio. Euro

Good Practice Projects (5) – Dormant Good Practice Projects (5) – Dormant Equity Holding – Program DetailsEquity Holding – Program Details

Page 17: 2nd EU-China Regional Policy Seminar October 8th, 2007 Brussels Michael R. Azodanloo, Government of Styria - Austria STYRIA Focus: Internationalisation

Logicdata Electronic & Software Development Ltd.Logicdata Electronic & Software Development Ltd.

Company (founded in 1994), which produces high tech Company (founded in 1994), which produces high tech electronic for the furniture industry with intensive R&Delectronic for the furniture industry with intensive R&D

Dormant equity holding of SFG with an investment of Dormant equity holding of SFG with an investment of 750.000 Euro in 2002750.000 Euro in 2002

2002: 15 employees and 3.2 Mio. Euro turnover2002: 15 employees and 3.2 Mio. Euro turnover

Company development: 30% increase of turnover per Company development: 30% increase of turnover per year and 10 Mio. Euro turnover in 2006year and 10 Mio. Euro turnover in 2006

Creation of 30 new jobs up to 45 employeesCreation of 30 new jobs up to 45 employees

Nearly 100% export to Scandinavia and USANearly 100% export to Scandinavia and USA

Good Practice Projects (5) – Dormant Good Practice Projects (5) – Dormant Equity Holding – The ProjectEquity Holding – The Project

Page 18: 2nd EU-China Regional Policy Seminar October 8th, 2007 Brussels Michael R. Azodanloo, Government of Styria - Austria STYRIA Focus: Internationalisation

Special action program for SME to encourage the cooperation with Special action program for SME to encourage the cooperation with the scientific and university sectorthe scientific and university sector

Target is to improve the strategic planning via qualification upgrading Target is to improve the strategic planning via qualification upgrading and strengthening of the qualification base and overcome the and strengthening of the qualification base and overcome the “natural” reservation of SME to the academic world“natural” reservation of SME to the academic world

Managed by the Styrian Economic Development Agency (SFG)Managed by the Styrian Economic Development Agency (SFG)

Support is given to SME for works on thesis or dissertation in the Support is given to SME for works on thesis or dissertation in the sectors of natural science, techniques, social and economic science sectors of natural science, techniques, social and economic science or medicineor medicine

Maximum 3 thesis per company up to 50% per project or max. 5.000 Maximum 3 thesis per company up to 50% per project or max. 5.000 EuroEuro

2006: 17 projects with total subsidies of 70.000 Euro2006: 17 projects with total subsidies of 70.000 Euro

Good Practice Projects (6) – Innovation Good Practice Projects (6) – Innovation through diploma–Program Detailsthrough diploma–Program Details

Page 19: 2nd EU-China Regional Policy Seminar October 8th, 2007 Brussels Michael R. Azodanloo, Government of Styria - Austria STYRIA Focus: Internationalisation

c.c.com Andersen & Moser Ltd.c.c.com Andersen & Moser Ltd.

Company (founded in 1998), which is specialised in Company (founded in 1998), which is specialised in technical software development; focus on development and technical software development; focus on development and quality management of high level software componentsquality management of high level software components

Increase of employees of 40% from 2003 to 2006 (18); Increase of employees of 40% from 2003 to 2006 (18); turnover raised from 600.000 Euro in 2003 to 1 Mio. Euro in turnover raised from 600.000 Euro in 2003 to 1 Mio. Euro in 20052005

Projects on positioning technologies like GPS and the Projects on positioning technologies like GPS and the European system Galileo – strong cooperation with European system Galileo – strong cooperation with UniversitiesUniversities

Project BLIDS 2 (Bluetooth Based Traffic Data Collection Project BLIDS 2 (Bluetooth Based Traffic Data Collection System) – development of a new technique for traffic System) – development of a new technique for traffic registration with Technical University of Graz (applicability, registration with Technical University of Graz (applicability, analyses of registration quality, comparisons with analyses of registration quality, comparisons with traditional systems, analysis of results)traditional systems, analysis of results)

Good Practice Projects (6) – Innovation Good Practice Projects (6) – Innovation through diploma – The Projectthrough diploma – The Project

Page 20: 2nd EU-China Regional Policy Seminar October 8th, 2007 Brussels Michael R. Azodanloo, Government of Styria - Austria STYRIA Focus: Internationalisation

Styria – enjoy your life!

Page 21: 2nd EU-China Regional Policy Seminar October 8th, 2007 Brussels Michael R. Azodanloo, Government of Styria - Austria STYRIA Focus: Internationalisation

ContactContact

Thank you very much Thank you very much for your attention!for your attention!

Michael R. AzodanlooMichael R. AzodanlooAuthorised representative of the

State Government of Styria for Territorial Cooperation

Government of StyriaGovernment of StyriaInternationalisationcenter StyriaInternationalisationcenter StyriaHead of Department for Territorial CooperationHead of Department for Territorial CooperationKörblerhgasse 111-113, A-8010 GrazTelephone: +43 (316) 601-400Fax: +43 (316) 601-455Email: [email protected]