2nd issue riceoutlook pdf
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IInd Issue of Riceoutlook Magazine featuring Mr Gurnam Arora, Joint Managing Director of Kohinoor Foods LimitedTRANSCRIPT
R E D E F I N I N G R I C E I N D U S T R Y
Vol. I Issue II July 2015RNI: HARENG00904
Price: `150 | 10$
www.riceoutlook.com
By: Gurnam AroraBy: Gurnam Arora
How To IncreaseProfitability Of Rice IndustryHow To IncreaseProfitability Of Rice Industry
04 | RICEOUTLOOK | July 2015
ContentsContents
How To IncreaseProfitability Of Rice Industry08
NATIONAL SEMINAR ON INTEGRATEDAPPROACH FOR ENHANCING THEPRODUCTIVITY OF THE RICEMILLING INDUSTRIES & PROPOSEDRECOMMENDATIONS HELD ON 16thJUNE, 2014, NEW DELHI.
28
Bangladesh Government is planning to boost Boro rice produc�on.
UN‐FAO Reports: World ricetrade to drop to 41.3 million tonnes in 2015.
Farmers of Australia demandstheir Rice and Sugar crops inclusion in TPP deal.14
TDAP urged to close QRCto soar rice export16
18Uniform Taxa�on Policy onRice and Wheat in India isdifficult: Food Ministry
Africa to increase its riceproducton area about 50% to become a global leader by 2031.12
Rice Polishing: 150 Years ofContinual Improvement 24
20
22
05July 2015 | RICEOUTLOOK |
ContentsContents
RICE MILKNew Faces Of Rice42
34
38Online Chat with Mr. Chela Ram KewlaniCEO K.K. Rice Mills Pvt Ltd.Ex‐Senior Vice Chairman, REAP
40 Paddy and rice cooling thelatest trend of rice millers in Asia.
Sale of Maggi Noodles BannedIn Indian StatesRole of MSG in processed food 48
Grow Paddy And Fish TogetherFor More Farm Income. 46
44Safe Storage of Paddy In Silos
52Utilization of By Products of Rice Industries into Value Added Products
How X‐Ray Technology Meets Diode Sensitvity Requirements By Detec�ng Very Small Contaminants
Global Trade Management‐ Are Manual SystemsImpacting Profit Margins?32
Advisory Board
Mr. Ajay SharmaMD. Lama Rice Pvt. Ltd.Mr. Vijay Setia Director, Chaman Lal Setia Exports Limited, IndiaMr. Mohit Gupta Director, Bharat Industrial Enterprises Limited, IndiaMr. Dinesh ChhatraDeputy General Manager, Adani Wilmar Limited, IndiaDr. Claus Martin Braunbeck Cooling Units and Heat Pumps, FrigorTec GmbH, GermanyMr. Sujit Pande Global Product Manager‐Rice Milling, Buhler India Private LimitedMr. Roger Cook Senior Technology Specialist, PETKUS Technologie GmbH, GermanyMr. Haresh PandeyManger, South Asia Operations SILOS, SYMAGA, SpainMr. Ashok Mittal CEO, Kissan Dhan Agri Financial Services (P) Ltd, IndiaMr. P Sreeram Founder and Director, Frontal Rain Technology (P) Ltd, India Mr. Mostafa Pakzad Chariman, Pakzad Consulting, United Kingdom Mr. Amit Ray President & CEO, UFLEX Limited, IndiaMr. Nikhilesh PradhanGM, Sales & Marketing, Nichrome India Limited.
Managing Editor: Mukesh AggarwalGraphics Designer: Er. Dunish Kumar Legal Advisor: Adv. Chirag Aggarwal
DisclaimerOpinion expressed in Rice Outlook monthly magazine are not necessarily
those of the publisher and/or Editor(s). We make every effort to verify the
information but take no responsibility for its accuracy.
Sources of data are mentioned wherever required. Company takes no
responsibility for damage caused by misinterpretation of information
expressed or implied within the magazine.
Published by :Chirag Agri Ventures Pvt. Ltd. (India)
Printed by : Paras Printers347, F.I.E., Patparganj Industrial, Area Delhi-110092
Tushar Aggarwal
From the Editor’s Desk..
The future for Indian Basmati rice export seems to be diminished as the rice export deals with
Iran are lingering on and rice prices in international market are also low. Agricultural and
Processed Foods Export Development Authority (APEDA) says that India’s Basmati rice export
has declined marginally from around 3.76 million tons in FY 2013‐14 to 3.7 million tons in FY
2014‐15. This decline in basmati rice export is mainly due to Iran’s ban on Indian basmati rice
import.
Iran, a major buyer of Indian Basmati Rice had banned rice import citing excess stock which has
affected Indian rice market. Of total rice production in India, 40% of the rice goes to Iran as
export. India had exported a total of 11.65 million tonnes (MT) of rice in 2014‐15, of which
basmati accounted for about 3.78MT and Iran has imported about 9.35 lakh tonnes of basmati in
2014‐15.
So far, there are no clues from Iran about the upliftment of ban from Iran. Recent visit by a team
of high level delegates and Commerce Ministry officials to Iran did not produces any positive
results.
The Director General of Federation of Indian Export Organizations (FIEO) was quoted as saying
that government of Iran takes a rice import decision based on the current paddy crop Since
September is the normal harvesting season, any decision on bilateral rice import will be taken
only around that time Normally, they reduce customs duty on import from the Most Favoured
Nation So, we will have to wait a couple of months for any purchase agreement to get signed with
India, Also he noted that the demand of India’s Basmati rice export has declined as many
competitor as well as buyers are consuming their previous stocks to without ordering for new
stocks. Demand from other countries such as Saudi Arabia and the European markets supported
India’s basmati rice sales this year. Saudi Arabia remained largest buyer of India’s basmati rice in
2014‐ 15 with 966,931 tons, up about 17% from 2013‐14.
Global prices of rice have declined significantly and basmati rice prices are currently ruling near
$1,000 per ton from around $1,400 – $1,500 per ton during the same time last year. The All India
Rice Exporters Association (AIREA) President noted that basmati rice exporters had witnessed a
loss of about 30% in 2014‐15 due to increased production costs as well fall in prices He noted that
considering total production, procurement, storage and export costs of basmati rice, a sale price
of about $1800 per ton would help exporters breakeven, he says. But prices are currently much
lower than this figure, leading to concerns that exporters may face losses for a second
consecutive year. He urged the government to protect the interest of India’s basmati exporters
through some form of export subsidy.
08 | RICEOUTLOOK | July 2015
FEATURED CLIENT
: Ways to improve the image of Indian Rice Industries
Qin the Interna�onal Market.
In the last 35 Years export figures has jumped from 35,000 MT to
4000000 MT, and with such a massive jump our reputa�on in the
interna�onal market is not as it should be. This is because we have
not labeled our Basma� Rice Variety wise. Labeling should be done
strictly as per the quality / variety offered for sale. We should take
reference of Tea, Scotch etc. Darjeeling Tea is sold at a premium price
as compared to Assam tea. Blue label is sold at a higher price if we
compare it with Gold, Black or Red Label (other variants of same
company). This is pure branding effect which allows companies to
charge premium price for premium products.
Well, there are too many companies which are making efforts to sell
rice in Interna�onal Market including traders or companies who
don't have required infrastructure and marke�ng capabili�es. On the
contrary at the other major rice producing na�ons, scenario is that
the smaller players, they don't export rice directly. They sell their
produce to a big giant, who has got all the facili�es to export it,
because he knows the market well, know how to use marke�ng tools,
he has good infrastructure to create a good product and then they sell
the finished product. But in India, everybody wants to export their
rice and there is no entry barrier. So resul�ng, small players go
abroad, but they can't deliver what they commit so it brings a bad
name to the rice industry.
: How to make rice industry more profitable?
QRice Sellers (Millers and Exporters) have made this Basma� product
as a commodity, because approx 95% of India's Basma� trade is in
private label. So at the private label business, your full power is in the
hands of buyers, and most of the big buyers have their own offices in
India. So resul�ng they leave any margin for the sellers. If India wants
to make good margin in Basma� Rice, following should be considered
1. First of all everybody should not have full fancy for exports
of rice. In Thailand, there are almost 500 companies which sell rice to
2 companies, and these 500 companies, they don't export directly. In
the same way in India also small companies should give rice to a big
exporter who have all the facili�es, who upgrades the product and
then exporter should export it in big volumes.
2. Secondly, Rice Sellers / Exporters must make efforts to put
their own brand in the interna�onal market. Private labeling should
be less. It is a difficult and very expensive job for any exporter. It's a
Herculean Job, but companies can do it in consor�um, for example:
ten small companies can get together and make a common brand,
and then a couple of their representa�ves sell their brand in different
markets. If the brand grows, everybody grows, so this should be the
a�tude because in today's world branding is very expensive task for
a single company to do. To put brand in the retail shelves of the retail
chain of any major rice consuming countries at least 200 Million INR
is required which is huge amount for one company but if you are a
group of ten people then you can do that.
Recently a discussion was held between Mr Gurnam Arora, Joint Managing Director of Kohinoor Foods Ltd and with the Chief Editor of Riceoutlook Magazine on “How to improve the image of Indian Rice Industry in the Interna�onal Market and to make this industry more profitable.” The excerpts of the discussion held are narrated as follows:
09July 2015 | RICEOUTLOOK |
: Is it possible to gather ten businessmen under one
Qroof and to work for a common brand to invest
mutually in crea�on of a common asset?
Yes, it is possible. Rice Sellers are losing money and the Importers are
squeezing them to their last breath, and it is be�er to work mutually
and at least survive this ba�le. In India it may be easy because you can
pick up couple of markets and even if you are not on a television at
least you do some point of promo�ons and make your product a
success. But, in interna�onal markets the small shops don't exist, if
they exist they are very short in number. There are big mul�ple stores
and if you want your product to be entered, then there is a slo�ng
fees and there are different schemes you have to pay for.
For example, if any company want to put one product in any super
market in Dubai only, you need minimum 100 Million INR for one
product in one super market, that to only 2‐3 SKU's, it becomes too
expensive, now it's difficult. The only way is to work as consor�um;
like minded sellers can put together all their strengths and then go for
it. In the private market level, seller is not ge�ng any value addi�on
and also this is killing the industry. All the value addi�ons are
transferred to buyers and the sellers are just selling his produce as a
commodity.
In the past 20 years, Importers of Indian Basma� Rice has earned lot
of wealth. They have made money only on the strength of Indian
sellers. If Indian seller will make money, they can pass it on to farmers,
if seller will not make money how can they pass money to farmers,
because seller himself is not ge�ng it.
: In Private Labeling who is actually ge�ng advantage
Qof the premium product grown by Indian Farmers.
In private labeling premium is being charged by the Importer who is
impor�ng.
Today, if importer is impor�ng the product at the price of USD 700,
then he is selling it at the price of USD 1600 ‐ USD 1700 in his country,
because his purchase has been reduced but he has not reduced the
retail price in the market. The retail price of the product remains the
same, as there is the more "MANDA" in the market, the more money
the importers will make. This huge difference of USD 900 to USD
1000 should be earned by the exporter.
: Is there any way out that we can Promote Basma� as
Qa whole in Interna�onal Market?
We have a fund which is with APEDA, Basma� Development Fund
(BDF), which we have re‐cons�tuted. With the help of APEDA, BDF is
invested for the promo�on of Basma� in the Interna�onal Market.
BDF is inves�ng in the countries who are purchasers of rice but
Basma� is s�ll not known in these countries. If you go to a new market
that is not using Basma� rice, but they are using rice, so to subs�tute
FEATURED CLIENT
09July 2015 | RICEOUTLOOK |
Mr. Gurnam AroraJoint Managing DirectorKohinoor Foods Pvt. Ltd
Mr. Gurnam Arora, the Joint Managing Director of Kohinoor Foods Limited is well respected & known name within the Basma� Rice Trade. Mr. Arora is credited for making Kohinoor the most trusted & preferred food brand in the industry. With his vast experience and skills, he has been instrumental in providing a new strategic focus to the rice industry from a commodity driven business to a branded category. With keen interest in Brand Building, New Product Development & Marke�ng, Mr. Arora takes care of Kohinoor Brand in more than 60 countries globally.Mr. Arora's career is a remarkable sketch of milestones achieved through sheer hard work and determina�on to succeed. A Graduate from Punjab University, he joined the family business of rice trading soon a�er he completed his studies. Over the years, Mr. Gurnam Arora learnt the intricacies of the business and demonstrated his strategic approach & acumen by successfully marke�ng & promo�ng company's products in na�onal & interna�onal markets.
Mr. Arora is widely acknowledged for changing the way people perceived tradi�onal commodity business and changing the way Indian consumer buys Rice. Under his stewardship, company spearheaded the movement of upgrading basma� rice‐ a commodity to a branded product in India. Amongst his other career milestone are marke�ng innova�ons like organized distribu�on set up in Rice Trade, first ever celebrity endorsement for TV Commercial & convenient packaging op�ons for the consumers. It is his efforts and aggressive marke�ng that has completely changed the face of basma� rice as a product in the interna�onal market. As Mr. Arora aptly summarizes and says “for Kohinoor Foods the quest for innova�on is never ending and the horizon always keeps on moving ahead. The company has always strived to stay ahead of the compe��on and tried to be a pioneer by launching new and exci�ng products with innova�ve packaging”. Single minded in his zeal, Mr. Gurnam Arora is a member of the APEDA and Ministry of Commerce and has been past President of All India Rice Exporters Associa�on. He is also a part of various industry associa�ons like FICCI, ASSOCHAM, to name a few.Golf & business have become more and more synonymous in the recent years and Mr. Arora is no excep�on to it being an avid golfer himself. He takes part in the various golfing tournaments in India & abroad to relax & relieve the pressures of corporate life besides entertain his clients. In fact for the past eight years Mr. Arora has been successfully organizing “Kohinoor Invita�onal Golf Tournament” with par�cipants from corporate, bureaucrats and eminent sportsmen.He ac�vely par�cipates in events promo�ng social be�erment and community welfare, especially in the areas concerning under privileged children and des�tute women that makes posi�ve difference in their lives for be�er educa�on, healthcare and civic ameni�es.
their rice with Basma� rice, we can make the efforts with BDF. Now
BDF is being used in South American countries for promo�on of
Indian Basma�, and once the Indian Basma� becomes popular, then
all other brands do their efforts.
So media should highlight our products too, everybody should know
in the interna�onal media, what is exactly our status, what is exactly
our strength and what exactly the quality, aroma and other features
of Basma�
For this purpose, we should do road shows. What we do in that, we go
to a big place and there we serve Basma� Biryani to people for free of
cost. Those people who are not familiar to basma� rice, when they
started ea�ng basma�, they will like it. Then they start looking for it in
the stores to buy it. So this kind of road shows we do where basma� is
not known. These ac�vi�es should be done at the level of Industry as
whole, because it is an expensive task to do. So, that is the reason we
take help from BDF. The fund which is collected in BDF is used for
Basma� Rice Promo�ons. Last �me for the basma� promo�onal
ac�vity all the Top Chefs of the world are called and then they are
requested to make their local recipes in Basma� Rice. We booked full
kitchen of a 5star hotel for a whole day and then all the chefs started
cooking and displayed their recipes. The idea was to promote the use
of basma� rice in their local recipes.
: How BDF is managed and what is its working
Qprocess?
BDF is managed by a Trust and APEDA is custodian and we are the
trusty. It is outside the preview of Consolidated Fund of Government.
So the decisions made or taken by the members are final and we
implement that decision, because the funds which are in BDF
collected are spent by all of the members of BDF only. The fund is
collected from all of the exporters, when any product is registered for
export. We collect an amount of Rs 30 per ton from that member and
this amount is saved in BDF account.
These funds are used to promote Basma� rice, to protect basma�.
FEATURED CLIENT
10 | RICEOUTLOOK | July 2015
According to new analysis on the global outlook on rice produc�on
and demand has reported that Africa will expand its rice produc�on
area by almost 50 percent by 2031. Across sub‐Saharan Africa, the
development of the agriculture sector has been viewed to diversify
their economies away from excessive dependence on the mining sub‐
sector; to increase employment prospects, and to enhance poverty
reduc�on. However, economic development, especially in West
Africa, has a ques�on mark hanging over it. Presently, the ques�on on
everyone's mind is what the impact of Ebola will be on the economic
growth of sub‐Saharan Africa, as told by Karanta Kalley, chief
economist for Africa at HIS.
It has been narrated that IHS expects real gross domes�c product
(GDP) growth to be curbed significantly for 2014 in Guinea, Sierra
Leone and Liberia as a result of the ongoing Ebola outbreak. The IHS
real GDP growth rate forecasts have been cut between one‐half and
nine‐tenths of previous forecasts, with Sierra Leone's economy
projected to have the highest rate of growth at 3.1 percent followed
by Guinea at 2 percent. Further, IHS foresees only a marginal real
economic growth rate of 0.8 percent for Liberia's economy.
The spread of Ebola is s�ll a concern for Nigeria, the region's
economic and popula�on giant. Public awareness and facili�es in
Lagos are be�er than in the Sierra Leone‐Guinea‐Liberia triangle, so
the chances are fairly good that Nigeria can restrict its outbreak,
Kalley said. Although agriculture has dropped from 35 percent of the
Nigerian economy to 22 percent due to the recent data criteria
change, prospects for Nigeria's real economic growth for the rest of
2014 are bright.
World rice demand for 2014‐15 forecast to rise to 478 million metric
tons, a 4.4‐million‐metric‐ton increase from the previous year. For
2015‐16, world rice demand is expected to increase by 4.5 million
metric tons to 483 million metric tons.
It has been observed that Asian demand, mainly from China, is
driving a majority of the growth in rice consump�on during 2014‐15,
said IHS senior economist Brandon Kliethermes. However, Africa's
rice import demand is driving much of the world's long‐term import
growth.
World rice yields in 2014‐15 are expected to so�en year over year to
2.96 metric tons per hectare, but world produc�on is projected to
Africa RICE NEWS
increase by a li�le over one million metric tons. With a lower Indian
rice produc�on es�mate due to issues rela�ng to a later monsoon,
India has forecast to lose its spot as top exporter in 2014‐15.
According to sources, Thailand has regained its spot as top exporter,
reaching 10 million metric tons, followed by India at 8.4 million
metric tons, and then Vietnam at 6.6 million metric tons. With the
military government in Thailand aggressively trying to find a solu�on
to their large rice inventory, thus Thai rice exports are expected to
increase their target. Moreover, in long term, Thailand and India will
ba�le for the top exporter posi�on, with both expor�ng more than
12 million metric tons per year.
12 | RICEOUTLOOK | July 2015
AFRICA RICE NEWS
Africa to increase its rice produc�on area about 50% to become a global leader by 2031.
Farmers of Australia demands their Rice and Sugar crops inclusion in TPP deal.There are reports that farmers in Australia want to include their rice
and sugar crops in TPP talks, a�er being le� out in recent trade deals.
The broad‐based and highly secre�ve TPP talks, which include 12
countries that account for almost one‐third of Australia's total trade
and 38 per cent of world GDP, are in a final round of nego�a�ons in
Washington.
Bre� Finlay, President of farm lobby of the Na�onal Farmers'
Federa�on, said that all agricultural commodi�es need to get be�er
market access. It was narrated that presently Australian agriculture
exports is approximately two‐thirds of what we produce. According
to sources it was stated that improved market access is cri�cal to the
en�re agricultural sector and we have been advoca�ng strongly to
government for good outcomes across the board. Although , it is
difficult to get everything included, however, that's the star�ng point
for us. Further, canegrowers Queensland chairman Paul Schembri
said that the sugar industry, which was le� out of the 2004 free‐trade
Topaz: A new rice variety developed by NSW Department of Environment and Primary Industries
Australia News
agreement with the United States, also had poor outcomes in the
government's free‐trade deals with China and Japan. We are an
export‐focused industry with more than 80 per cent of our 4.5 million
tonnes of sugar exported every year, it was informed.
According to the sources, the Australia's cane growers desperately
want be�er access to the highly protected US and Japanese markets,
while Rice Growers Associa�on execu�ve director Dean Logan said
the industry has repeatedly been disappointed in past nego�a�ons.
We support our government but we don't want any special deals or
carve‐outs. It is hoped that government flies the flag for Australian
rice growers, it was added. It was narrated that the Australia has the
capacity to produce up to 1 million tonnes of rice a year and exports
80 per cent of its rice in a non‐drought year to 60 countries .The NFF's
Mr. Finlay told that it is cri�cal that Australian farmer quality, safety
and traceability is not compromised by product aggrega�on or other
changes to rules of origin.
Further, Dr Snell informed that the fragrance in the rice was lost for a
long �me due to the drought condi�on in the area and it's come back
with a vengeance par�cularly both at the level of domes�c and
interna�onal market.
It seems that new variety will exhibit a big growth in food services,
par�cularly for Jasmine which is also prevalent in Australia at the
moment. In addi�on, it was emphasized that the new rice variety will
be highly frui�ul for the rice miller and rice growers in the coming
years. "I expect with an increased in yield advantages of Topaz and its
superior taste, there will be a large uptake of the variety and it is sure
that we're going to see the fruits of this variety for years to come.
AUSTRALIA RICE NEWS
14 | RICEOUTLOOK | July 2015
According to the sources, the New South Wales (NSW) Department
of Environment and Primary Industries have developed a new
fragrant rice variety named Topaz and a plant breeder Dr Peter Snell
helped to develop Topaz. The purpose to develop this variety is for
sustaining health and nourishment in the New South Wales Riverina
and it was also tested in northern Victoria .
The main features of Topaz variety as highlighted by New South
Wales Department of Environment and Primary Industries are:
It is a Semi‐dwarf variety
There is an increase of about 15 per cent yield for growers.
It gives an yields up to 11 tonnes per hectare and
It has superior taste too.
The Chairman Rice Exporters Association of Pakistan (REAP) Rafique
Suleman has demanded from Federal government for immediate
release the grant of Rs 26 billion in share of Export Development
Funds (EDF) and to make efforts to establish a unique Rice Technical
Institute. Further, he emphasized that the government should
announce to allot free of cost land for establishing the Rice Technical
Institute. It was demanded while addressing 7th Rice Export Trophy
Programme, organized by REAP in a local hotel .Addressing the
participants, the Chairman REAP warned that export of rice could not
be reached up to expected revenue to a target of $4 billion, which is
due to lack of attention on research technology of sowing new rice
crops timely.
The Chairman REAP Rafique Suleman regretted that the previous
governments did not pay any attention towards exploring new
markets of exporting Pakistani rice. He further said that previous
governments were adopted an attitude of step‐mother with the
exporters, who intend to increase the exports of the country.
It was highlighted that the present government should take effective
steps in order to restore the confidence of exporters on the policies of
the present government who are facing hardship in order to export
Immediate release of Rs 26 billion grant in share of EDF and to establish Rice Technical Institute
demanded by REAP
PAKISTAN RICE NEWS
their products into international markets. Further, it was stressed
upon releasing an amount of Rs 136 billion in share of Export
Development Funds (EDF) and refunds to the exporters, so that the
exports of the country could be increased to some extent. Further,
the Chairman REAP informed the President and other government
authorities that the Kenya has imposed $ 200 per ton duty on import
of Pakistani rice into its country, which witness significant decline in
the export of rice trend to Kenya from 12000 to 3000 tones, as
previously the import duty on Pakistani rice was stood at $110 per
ton.
The rice industry in Pakistan is facing severe crisis and needs
immediate attention of the authorities concerned in order to boost
the exports of the country according to the Chairman .On the
occasion, he further urged the President of Pakistan and Prime
Minister to take the office‐bearers of Rice Exporters' Association
(REAP) on board on their foreign trips, so that the export of rice could
be boosted. Later, the President Mamnoon Hussain and Federal
Minister Khurram Dastagir assured the REAP that they will take the
necessary steps to boost the rice export and to resolve other issues
being faced by rice exporters and rice industries in the Pakistan.
16 | RICEOUTLOOK | July 2015
PAKISTAN RICE NEWS
The Union of Small and Medium Enterprises (UNISAME) has invited
the a�en�on of the ministry of commerce to the difficul�es being
faced by the SME rice exporters due to the lingering in the
implementa�on of already decided closure of the Quality Review
Commi�ee (QRC). President Unisame Zulfikar Thaver said it was
finally decided by the Ministry to close the QRC as it was unanimously
agreed that QRC has become fu�le and the commi�ee as pointed out
by all stakeholders is not serving any purpose. The buyers prefer to
import rice in their own or selected brands of blended rice.
He urged the federal commerce minister engineer Khurram Dastagir
to direct the Trade Development Authority of Pakistan (TDAP) to
disband the fu�le commi�ee and to close it immediately as every
TDAP urged to close QRC to soar rice export
single day ma�ers for closure of this troublesome body. Many buyers
demand blended rice of different varie�es with basma� rice as
basma� rice have more aroma and when mixed with 1121 and 386
makes it aroma�c.
It is per�nent to note that 1121 is the most expensive rice. It is in great
demand all over the Gulf and Middle East countries but is not
classified as basma� rice. The demand for basma� rice is very li�le as
compared to 1121 and 386. QRC is not required anymore and its
presence as an inspec�on cell is more a hurdle than a monitor
because it is issuing cer�ficates for non‐basma� rice as basma� rice is
under pressure to keep business going on. The big rice exporters are
obliged but the SMEs are facing difficul�es.
India is likely to export basmati rice to China from
this year, with rice‐shelling and exporting units
registered with the National Plant Protection
Organisation (NPPO) being declared infestation‐
free. So for the Indian basmati rice was not able to
make its identity in the Chinese market, which is
the biggest rice consumer of the world due to
concerns of it being infested with "Khapra beetle"
and also due to improper phytosanitary
regulation between the two countries.
Now as per sources, by June 30, the Indian
government will send a list of credited Indian rice
mills with the NPPO certification of being free
from `khapra beetle' infestation. After this, we
expect Chinese companies to start placing
orders," said Ashok Sethi, President, Punjab Rice
Exporters' Association. Trade as many enquiries
have already started coming in this regards,
according to millers and company executives.
Further, it has been indicated that the Chinese
government has invited Indian rice exporters to
visit the country to see the market and make their
presentations. Besides China, South Africa and
Mexico are the other new markets that Indian
companies have been exploring to augment
basmati rice exports. At present, Iran, Saudi Arabia,
Iraq, Kuwait and United Arab Emirates are the
major export destinations for Indian basmati rice.
It has been stated that till January 31 2015, India
exported 2.9 million tonne of basmati rice and the
figure for the entire financial year to March is
expected to touch 3.2 million tonne. This is
considerably lower than exports of 3.75 million
tonne reported in 2013‐14. It seems that it may
take us a few years to penetrate China, but the
country has potential to become a big market for
Indian basmati rice due to its huge population,
increasing income levels and openness to try new
cuisines, according to Mr. Anil Kumar Mittal,
Chairman and MD of KRBL, which sells their
product under the India Gate brand.
In China so for, Vietnam and Thailand are the
leading suppliers of rice, followed by Lao, Australia
and Pakistan. Recently, Mr Vijay Setia M D of
Chamanlal Setia Exports in one of his statements
told that Indian traders may be able to take a slice of
the share of neighbor Pakistan, which exports 0.35‐
0.4 million tonne of rice a year to China. Indian
basmati rice market is also planning to expand itself
in the countries like South Africa and Mexico apart
from Iran, Iraq, Saudi Arabia, Kuwait and United
Arab Emirates. Indian Government is estimating
India's rice export including basmati and non‐
basmati rice at around 10.1 million tons in the year
2014‐15 (April 2014‐March 2015) down by 7% from
around 10.9 million tons exported by India in 2013‐
14.
18 | RICEOUTLOOK | July 2015
India may now export 'infestation‐free' basmati rice to China from this current year
In line with the recommendation of high level
committee of Food Corporation of India, it may
not be possible for government of India to impose
same taxes on wheat and rice procurement in all
the states.
Currently the levy on rice and wheat procurement
differs from state to state. According to official
data, taxes on rice procurement is 145% in Punjab,
it is 125% in Andhra Pradesh, 115% in Haryana and
4.7% in Madhya Pradesh. Similarly, taxes on wheat
procurement in Punjab is 14.5%, 11.5% in Haryana,
9.2% in Madhya Pradesh and 8.5% in Uttar
Pradesh.
Panel structured by P.M Modi for state run FCI has
recommended either to lower down the state
taxes on wheat and rice by 3% in all states or to
include taxes in minimum support prices (MSP) of
these two grains. But the state governments are
not ready either to cut down taxes by 3% or to
include taxes and commissions in MSP.
The government of India, in its third advance
estimates for major crops, has estimated India’s
rice production for 201 4‐15 marketing year
(October 2014 – September 2015) at around 10254
million tons, down about 4% from an estimated
106.65 million tons in 2013‐14, according to a
statement from the Agriculture Ministry.
Uniform Taxation Policy on Rice and Wheat in India is difficult: Food Ministry
India to import one million tons of rice from MyanmarIndian government has planned to import
100,000 Kg of rice from Myanmar to fill the supply
the supply gaps that are likely to arise in the
north‐eastern states of Manipur and Mizoram
Program in 2014‐15 due to the ongoing
construc�on of railway line connec�ng the two
states to the rest of the country, has issued a
direc�ve to the Manipur state government to
abandon all processes related with the rice
import ac�vity, said local sources.Manipur
government planned to import 10,000 tons of rice
every month to meet the public distribu�on (PDS)
needs of the state. It also reportedly developed the
requisite infrastructure facili�es such as food
tes�ng laboratory, godowns etc in the border
towns to accommodate the imports.
According to local sources, the government of
India issued the direc�ve in the light of some scams
that were unearthed in the PDS implementa�on in
some north‐eastern states, including Manipur.
The FCI officials in Manipur also reportedly
received the direc�ve.
The government has decided to import rice despite
having sufficient stocks with the FCI as moving rice
locally from other states such as Punjab or Andhra
Pradesh by road is costlier than impor�ng it.
Moreover the journey has to pass through hilly
terrains and land‐slide prone areas, said local
sources.
India’s rice stocks in the central pool as of June 1,
2015 stood at around 22.485 million tons
(including a milled equivalent of about 9.234
million tons of paddy), down about 20% from
around 28.03 million tons recorded during the
same period last year, according to data from the
Food Corpora�on of India (FCI).
INDIA RICE NEWS
INDIA RICE NEWS
GLOBAL RICE NEWS
20 | RICEOUTLOOK | July 2015
The Bangladesh Government is planning to increase procurement
quantity of Boro Rice as part of efforts to increase its selling prices, as
indicated by the Agriculture Minister during one of the meetings of
the Food Planning Committee. It was stated that the government has
already started the procurement of one million tons of Boro paddy in
the year 2015 and 100000 tons of Boro rice from May 1, 2015.
This drive of rice procurement will continue till August 31, 2015. It has
fixed the procurement price for paddy at Tk 22 per kilogram (around
$283 per ton) and that for rice at Tk 32 per kilogram (around $412 per
ton).
However, the Minister did not specify the actual quantity that is being
planned to be purchased from farmers and millers. According to a
data from the Field Service Wing of the Department of Agricultural
Extension (DAE) , the output from the 2014‐15 ongoing Boro crop
Bangladesh Government is planning to boost Boro rice production(January ‐ May) has been estimated at around 19 million tons, while
Boro rice crop has been planted at around 4822 million hectares in
this current year.
Further, it has been observed that yield of local paddy and rice prices
declined sharply during the last couple of months due to increased
imports from India and thus, the Bangladesh government imposed a
duty of 10% on rice to curb rice imports. This has also been done to
give a fillip to rice prices during the Boro harvest season.
It has been noted that rice prices have picked up after the imposition
of duty, according to local sources. In last week, the local sources
reported that paddy prices have increased to around Tk 600 ‐ Tk 650
per 40 kilograms (around $193 ‐ $209 per ton) from the previous
week's Tk 500 ‐ Tk 550 per 40 kilograms(around $161 ‐ $177 per ton).
Decline in Rice Exports from Myanmar to China due to High Price, according to Traders.
The Philippine Rice Research Ins�tute(Philrice) is developing a fast,
efficient and accurate method to detect viruses in rice with the
support of Biotechnological program run by Department of
Agriculture, Philippine.
The method will able the farmers to know about if their crops are in
danger of damage or loss even before any virus symptoms appear.
The method is called Loop‐mediated isothermal amplifica�on
(LAMP). It was ini�ated in the year 2012 and is expected to be
completed within this year or early next year. This method is more
user friendly and rela�vely faster method than previous methods
employed for detec�on of viruses in rice.
The Conven�onal method which involves the detec�on of viruses by
visually inspec�ng the plants for symptoms which happen when the
disease is already prevalent. This method is not reliable because
symptoms are, in some cases, due to other factors such as nutrient or
water deficiency.
Ini�ally, LAMP results have been very promising with the outcomes
showing that rice viruses can be detected a day a�er inocula�on
(DAI), strongly contras�ng the three DAIs required for virus
symptoms to appear.
Many stakeholders are already wai�ng for the final results of the
study which could mean reduced misdiagnosis of rice diseases and
�mely delivery of pest management systems for farmers that would
eventually translate to the reduc�on of costs from misuse and
expenditure of pes�cides.
Philrice develops Loop‐mediated isothermal amplifica�on (LAMP) method to detect virus infec�ons in rice before symptoms appear
It has been reported that the cross border rice exports from
Myanmar to China have remained quite slow since the Water Fes�val
held on April 19, 2015 due to rela�vely higher prices. Some local
traders told that an increase in local rice prices is also having an
impact on the export prices thereby leading to lower exports. They
noted that the price of ordinary nice increased about 1,500 kyat's per
100 kilograms (around $14 per ton) a�er the Water Fes�val and is
currently trading at around 18,000 kyat's per 100 kilograms (around
$164 per ton).
Further, it has been observed that Rice prices at the border are also
high, while ordinary rice prices are ruling between 17,000 kyat ‐
18,500 kyat per 100 kilograms (around $155 ‐ $169 per ton), qualified
rice prices are between 28,000 kyat ‐ 38,000 kyat per 100 kilograms
(around $255‐ $347 per ton). In fact they are around 500 kyat (around
$4.5 per ton) higher as compared to other places.
However, traders are expec�ng the export prices to normalize a�er
inspec�ng group from China will examine the rice slated for export
between May 22 and June 1 this year. Under the recently signed
Memorandum of Understanding (MOU). The group will inspect rice
from 19 qualified companies and award export cer�ficate.
Food and Agriculture Organiza�on (FAO) reported that the domes�c
prices of most commonly used Bemata rice have been increasing
since November 2014. Export prices of Myanmar 5% broken rice
currently stand at around $425 per ton.
GL BAL RICE NEWS
United Na�on Food and Agricultural Organiza�on agencies in its rice
market monitor data for April said that the world's rice trade in 2015
will drop down by 2.5% to 41.3 million tons due to higher rice
produc�on in Asian na�ons. In addi�on, global paddy produc�on has
also been forecasted to surge by 1.1% to 749.8 million tons in the
current year 2015.
As per sources, the Thailand has exported 10.8 million tons of rice in
2014, which is the highest ever rice export by Thailand and hence has
own its lost crown of top rice exporter of world. India stood second
with export volume of 9.3 million tones, followed by Vietnam with 6.5
million tones rice export. As such, the three Asian na�ons would
account for a combined 65% of the world's rice trade, down about 3%
from 68% of last year.
According to one report, China and Nigeria are major rice buyers of
world. China forecasted to raise its import volume by 5.2 % a�er
strong demand in country and Nigeria's import seems too declined by
3.3% in 2015 a�er Nigeria's aim to be self sufficient. Nigeria's
purchases abroad are forecast to dip 3.3% to 2.9 million tonnes in
2015. Rice output in China, also the world's top producer forecast to
edge up 0.2 percent to 208.5 million tonnes this year, FAO said.
Sources said that last year China and Nigeria each bought 3 million
tonnes of rice from abroad
22 | RICEOUTLOOK | July 2015
Vietnam’s rice export could fall by as much as 60% a�er cheaper shipments from Thailand
Vietnam’s rice export could face struggle a�er Thailand has started
shipping its rice at highly discounted prices. In first four month of the
year Vietnam has to compete with cheaper shipments from Thailand
as Thai government has started to offload its rice stock.
Lower exports of rice are resul�ng in more rice remaining in
Vietnamese miller’s and farmers inventories, piling pressure on
already‐bulging storage and raising the spectra of grain spoiling in
temporary silos.
The Government of Thailand began execu�ng a subsidized scheme
earlier this year in which it plans to sell 10 million tonnes of broken
rice in 2015 and an addi�onal seven million tonnes in 2016 at prices
substan�ally below market prices.
In one of the examples, the Thai government in March,2015 sold 5%
broken rice from its inventories at around US$236 to US$378 per
tonne compared to the global market price of US$405 per tonne.
The Thai Rice Exporters Associa�on has jus�fied the programme by
saying that the government’s rice is old and has been stored for a long
�me so its value has depreciated. There is always a large price gap
between new rice and old rice, the official narrated.
The na�on’s rice industry can compete with private Thai traders, but
not with the Thai government as it slashes prices to bolster demand
for old low quality stock, as reported by a VFA representa�ve.
In the four months leading up to May, Vietnam’s rice exports dropped
12.73% in volume and 16.37% in value on‐year to 1.686 million
tonnes valued at US$707 million according to VFA sta�s�cs.
In addi�on to lower export prices and fierce compe��on with
Thailand, in 2015, Vietnam exporters are at risk of shrinking markets
in other countries, par�cularly the Chinese market.
China has been the largest importer of Vietnam’s rice for the past
three years. In 2014 alone, Vietnam exported 2.1 million tonnes of
rice to China, accoun�ng for 30% of the na�on’s export market.
However, Vietnam’s rice exports to China during 2015 are likely to see
a substan�al decline as the Chinese government diversifies its import
strategy to increase rice import quota from mul�ple sources.
In one of a delivery note on the situa�on, Deputy Prime Minister Hai
has asked the VFA in collabora�on with relevant government offices
and those in the private sector to develop specific marke�ng plans for
each foreign market. In addi�on, he also asked the par�es to lay out a
scheme to restructure produc�on and shi� rice cul�va�on areas to
plan�ng crops with higher profit margins.
The Minister, Hai said for 2014 Vietnam rice cul�va�on area stood at
around 7.6 million hectares with an es�mated produc�on of around
43.4 million tonnes of paddy rice. It was observed that Rice
produc�on exceeds consump�on, but the country imports tonnes of
soybeans and corn annually. Further, the government will guide
farmers to shi� to crops to soybeans, corn or other crops that will
help them to improve their overall profits.
GLOBAL RICE NEWS
UN‐FAO Reports: World rice trade to drop to 41.3 million tonnes in 2015
Tehran: Rice Trading Volume raised by 18%
During the week ending up to 9th July, while Iran Mercan�le
Exchange (IME) was the host for trading of 267 KT of various
commodi�es worth more than 148 million USD in spot market, the
rice group experienced 18% growth in volume of trading.
According to the report from IME interna�onal affairs and PR, during
this week in agricultural trading floor, 5,780 MT of sugar, 100 MT of
maize as well as 1,130 MT of rice were traded.
Moreover, in Domes�c and Export metals and minerals trading floor
of IME, 55 KT of products worth more than 46 million USD were
traded. In this trading floor, 48 KT of steel sec�ons, 4,530 MT of
copper, 100 MT of Molybdenum Concentrate, 1,520 MT of
Aluminums as well as 200 MT of coke were traded by customers.
Also, in Domes�c and Export oil and petrochemical trading floor of
IME, 206 KT of different commodi�es with the total value of 96
million USD were sold. Also, 74 KT of bitumen, 28 KT of polymer
products, 78 KT of VB, 8 KT of lube‐cut, 15 KT of chemical products,
740 MT of insula�on, 2,560 MT of sulfur and 40 MT of argon were
traded in this trading floor.
ARTICLE
Rice Polishing: 150 Years of Continual ImprovementThe history behind the luminous, white rice consumers are used to seeing today has evolved over nearly a century and a half. Un�l recentlymost rice mills around the world, did not integrate polishing into the rice milling process. However in line with the increasingdemand for white rice, the polishing process has become an integral part of the rice produc�on process ‐ pu�ng the final touch on rice as a finished product. “Only in last decade, more and more rice mills are installing rice polishers that subject rice not only to a single pass, but also to mul�ple polishing passes. The degree of polishing has reached an all‐�me high”. Says Sujit Pande (Rice expert, Bühler) who in this ar�cle discusses the history behind rice polishing technology, the benefits and pi�alls of various methods and the latest trends and future of rice polishing. The higher nutri�onal value of brown rice is well documented, yet white rice is the preferred choice for the majority of consumers–there are many reasons for this. Brown rice is harder for your body to
digest. Rice from select regions are found to
have traces of arsenic in rice ‐ with a higher content in brown rice. The whitened and polished rice reduces the level of arsenic in rice considerably.
Brown rice, due to its oil in the bran layer, has a shorter shelf life compared to white rice. Polishing process increases the shelf life of rice by removing traces of bran from the surface of the rice, which if exposed to oxygen would turn rancid, due to the oxida�on of the glyceride it contains, making the rice unfit for consump�on.
Brown rice requires pre‐soaking, more water and longer cooking�me (as read as higher heat energy) as compared to polished rice.
White polished rice has significant benefits for food producers and retailers too. The rice polisher not only gives the milled rice its d i s�nc�ve white g lossy appearance increasing its appeal and value at the point of purchase.
History of Polisher developmentPrior to the advent of modern polishers, several tradi�onal methods have been used to polish rice. These methods include: pounding in mortar with pestle; bea�ng with clubs on the floor; rubbing on the floor; bea�ng gently with clubs in jute bags and threading under the feet of man or hooves of animals. These crude means are deficient due to the fact that lots of damages are done on the rice, which leads to wastage and labour lost. On the other hand, it involved enormous human energy and �me, apart from the fact that these methods are not hygienic.
Ver�cal Polishing ConeThe first genera�on polishing machines were created as an extension to rice whitening machines, featuring a similar ver�cal cone design, but with two basic differences. The first was that the cone was made of a simplified steel construc�on and covered with wood on to which leather strips were nailed. The second difference was that the cone rotated about 25 percent slower than the whitening cone.
BROWN RICE
When rice entered the space between cone and the wire screen, it was gripped by the leather strips that then rolled the grains over each other and against the leather and wire screen. This slight pressure ensured any remaining bran par�cles were removed, resul�ng in shinier and more transparent rice. Unfortunately the leather strap needed to be replaced periodically and there tended to be more rice breakages, par�cularly when processing the long grain variety. To address these issues further solu�ons were required.
24 | RICEOUTLOOK | July 2015
GlazingIn some markets to fulfil the craze for silky, high gloss, transparent looking rice, a glazing process has been developed. Glazing equipment,typically a large horizontal rota�ng drum, is not located in the rice mill, but in a separate loca�on. The glazing drum is partly loaded with rice and is slowly rotated as a white talcum powder and glucose solu�on is added. The water is then evaporated enabling the solu�on to s�ck to the surface of the rice grain. This process results in 1060kg of glazed product per 1000kg of milled rice.There are no official sta�s�cs available about whether these unapproved prac�ces exist but health and safety conscious solu�on providers such as Bühler do not make
ARTICLE
equipment for this process.
Polishing With OilConsumer demand for a 'high polish' effect in a few markets has led some processors to add oil to the process to achieve a shiny rice surface. This kind of prac�ce could be poten�ally harmful and leading technology providers with high food safety standards such as Bühler only permit water of drinking quality to be added when processing rice.
Horizontal Polishing
Performance factors:Following factors are quite important to achieve be�er performance and results. Presence of Broken rice in polisher very
much impair the polishing process because surface frac�oning cannot be achieved if the grains are sandwiched between broken kernels. The polishing effects are improved if 'broken' are si�ed out beforehand.
Polishing �me is a deciding factor for both silkiness and breakage. A shorter polishing �me results in less silkiness, a longer �me improves silkiness but increases the risk of breakages.
S creen basket and cam distance influences the degree of polishing. The screen basket covering the cam rolls al lows a pre‐determined distance between them, with a greater distance (i.e. a wider chamber) reducing the degree of polishing.
Rota�onal speed determines the degree of polishing.A higher rota�onal speed increases the number of impacts which results in a higher the degree of polishing. However, it also increases the propor�on of rice breakage.
Air suc�on is used to enhance the compactness of the stock, cool the rice and suck away the rice bran. If the volume of air used is excessive, it can loosen the compactness of the stock and reduce the effec�veness of the polishing process.
Cam geometry, In modern polishers, the inlet sec�on of the cam is conical. This achieves a greater �ghtness of the rice. The ridge of the cam is also pitched, which exerts a constant pressure on the rice near the outlet. The higher intensity of compression and rubbing forces results in a higher degree of polishing.
Effect of bran in water jet polisher : The polishing effect is no�ceably lower if the
rice contains bran par�cles, because fat in the bran solidifies be�er at low temperatures. Besides, when they come into contact with water, any bran par�cles disintegrate and start enzyma�c ac�vi�es which turn the rice yellow and release a rancid smell. It is therefore essen�al to use good quality whitening machines which do not allow loose bran in the fully whitened rice which is input to the polishing machine.
Polished rice and cooking qualityPolishing improves the appearance of rice at the point of purchase, which means that a higher price can be obtained for the product. However, the improved appearance of the rice ceases when it is cooked. Polishing, both wet and dry, involves a hardening of the surface of the rice. Wet polishing adds a coated layer while dry‐polishing results in a dense surface. During cooking, the grains of rice swell under the thermodynamic forces released by the boiling water and all of their cells are irreversibly gela�nised. There is more swelling in the length than across the width. Some varie�es of rice like Basma�, undergo extraordinary elonga�on during cooking and, when cooked, may have three or four �mes the length they had when raw. During cooking, the hardened surface of the rice is also gela�nised; however, the binding force of the surface ini�ally deters any swelling. Both expansion and contrac�on forces are therefore at play in polished rice during cooking, and as a result, the rice bends as it cooks. The effect is most evident in extra‐elongated rice. Cooking can cause the rice surface to burst under the expansion inside. If this happens, the rice looks coarser than before it was cooked and many consumers find this off‐pu�ng. The phenomenon of burs�ng can be reduced if the degree of polishing is well adapted to the variety of rice.M e e� n g f u t u re t re n d s w i t h f u t u re innova�onsLeading solu�on providers like Bühlerare firmly commi�ed to advancing technology and providing rice millers with the technology t h e y n e e d t o m e e t t h e i r c u st o m e r requirements.Following many product trials to find the best balance between polish performance, energy consump�on and yield, Bühler op�mised the whole polishing chamber design including cam roll and sieve geometry, water addi�on systems and aspira�on. Tradi�onally, aspira�on is only understood as a means of removing bran during polishing. However, new research reveals that the direc�on of airflow has a significant effects on regula�ng the internal pressure among rice
25July 2015 | RICEOUTLOOK |
Modern day horizontal polishers consist of three principal parts: the feed screw, cam rolls, and screen. In opera�on rice is fed into the machine by gravity, while both the feed screw and the cam rolls are rota�ng. The feed screw pushes the rice into the working chamber which consists of the cam rolls and the screens. At the outlet, a retainer plate, with an adjustable counterweight, creates a controlled pressure on the rice kernels. The frac�oning effects are achieved by rolling or rubbing, and by displacement. A screen basket covers the cam rolls, which ensures a pre‐determined distance is maintained between them. Air suc�on enhances the compactness of the stock, cools the rice and sucks away the rice bran.
Polishing with waterAnother significant advancement in the development of rice polishers was the use of atomised water to humidify the rice grain. Older machines did not add water and relied solely on fric�on to achieve a lustrous look and feel. Due to the very high heat generated they also generated a large number of broken. To counteract this, a hollow sha� was added through which air was blown in to cool the rice, but this also proved not so effec�ve. Modern water mist polishers use atomised water to humidify the rice grain and increase fric�on whilst also regula�ng a lower temperature, preven�ng the surface of the rice from drying out and breaking. The addi�on of water also helps to creates a create a slip layer between the bran
fragments and the rice kernel which aids be�er bran removal. The result is a much be�er look, longer shelf life and a higher head rice yield.
Unpolished rice has a coarse surface.Rice surface gets a�er polishing.
Rice surface gets flat and smooth a�er polishing.
26 | RICEOUTLOOK | July 2015
ARTICLE
kernels and hence has a significant influence on the polishing result. By increasing air flow from the sha� end instead of the polishing chamber, Bühler has significantly increased internal pressure. This op�mised air flow design ensures that even using a rela�vely short polishing chamber, the required internal pressure can be reached rela�vely quickly.This innova�on is now successful ly incorporated in the recently launched SuperPoly DRPP horizontal polisher, which enables manufactures to deliver a highly polished and shiny rice kernel without increasing energy consump�on or broken grains.
About BühlerWith a history spanning over 150 years and a reputa�on for excellence and leadership in over 140 countries, Bühler is dedicated to providing expert service to support its customers' requirements around the globe. It does this through innova�ve products, professional customer service and local support ‐ delivered by dedicated, qualified staff through its growing network of customer service and applica�ons centres. Bühler delivers a product por�olio that covers every stage of rice processing ‐ engineering energy efficient, high capacity rice processing solu�ons that are driven by its global leadership in rice analysis, research and technical excellence.
Sujit PandeGlobal Product Manager
Buhler (India) Pvt. Ltd
About AuthorThe author of this ar�cle, Sujit Pande, Global Product Manager, Rice Milling, at Bühler. He manages the product mix of Bühler's product line for the rice processing sector to ensure it meets changing market requirements and customer expecta�ons. He holds a Bachelor Degree in Mechanical Engineering with Management educa�on in Professional Product Management at University of St. Gallen, Switzerland and Execu�ve Strategic Marke�ng Management at Harvard Business School.He has more than 15 years of experience in the field of Marke�ng and Managing Product Por�olio, out of which almost 10 years in Food Industry. At present he works as Global Product Manager at Buhler (India) Pvt. Ltd., and manage the Global Product Mix of Buhler's product line for the Rice Processing Sector to ensure it meets and grows revenue and profitability of the company.
Innova�on in High capacity horizontal polishingThe industry players are always finding it difficult to produce high capacity polishers achieving polishing performances similar to small capacity polishers. One factor for this is the distance between screen basket and cam. A wider chamberincreases throughput but reduces the degree of polishing. To overcome this challenge, many manufacturer opted to include two polishing chambers within the same frame. However such models have inherent disadvantage of higher power consump�on per ton of rice processed. In the UltraPoly range of polishersBühler has recently introduced, an innova�ve approach is used to overcome this challenge. UltraPoly has a polygonal screen, with an addi�onal inward bend between two corners. Due to patented special geometry of sieves with reverse bends, it is possible to get excellent polishing performance at high capacity.Safety and quality of rice today and tomorrowConsumers nowadays lack inherent trust in their food supply and are anxious about the presence of contaminants, par�cularly processing adulterants that will spoil their dishes. Integra�ng food safety into every
aspect of rice produc�on is vital for each player in the supply chain. In line with this, rice polishers need to follow good machine and engineering prac�ces to enhance food safety. The food safe polisher must have li�le or no residue le� in the machine during and a�er opera�on. It must be easy to clean at regular intervals. There should be minimal or no crevices and sharp edges on the housing to avoid accumula�on of dust. In the UltraPoly range of polisher introduced by Bühler, a unique replaceable teeth design is introduced on cam, which provides a slot for cleaning inside the cam, thus, improving hygiene standards. The quality of rice is now o�en judged, at least in part, by the degree to which the grains reflect light, so this factor now helps to determine the price. There is as yet no measuring unit or equipment for determining the degree of polish: judgment depends on an expert's eye, which can of course look like “subjec�ve evalua�on”, and carries with it the poten�al for disputes if done by people with li�le experience. Measuring the reflec�ve quality of rice, o�en referred to as its “silkiness”, remains a real challenge to rice millers today.
28 | RICEOUTLOOK | July 2015
A National Seminar on “An Integrated
Approach for Enhancing the Productivity of
the Rice Milling Industries” at New Delhi was
organized by National Productivity Council
on 16th June 2014 at New Delhi. The aim of
the national level forum was to discuss all the
critical issues related to productivity of rice
milling and to evolve sustainable and
innovative strategies to carve out a road map
for enhancing the productivity of Rice Milling
Industries to match global business
environment. It also aimed to identify and
address the problems being faced by the rice
milling industry to achieve an immediate
increase in the productivity level of the
industry.
The Seminar was inaugurated by Shri Dinesh
R a i , I A S , C h a i r m a n , W a r e h o u s e
Development Regulatory Authority of India
(WDRA), alongwith Shri Harbhajan Singh,
IAS, Director General, National Productivity
Council, Dr. S.M. Ilyas, Project Director, DEC,
National Institute of Rural Development, Mr.
Manoj Fogla, Vice President & Treasurer,
West Bengal Rice Millers Association and Shri
Anil Gupta, General Secretary, Uttar Pradesh
Rice Millers Association shared the Dais.
The Seminar comprised of three Technical
Sessions with special focus on Productivity,
Production, Milling, Cluster approach,
Quality assurance, Modern technology, New
Product Development, International
Marketing & Branding of Rice, Government
Policy for Rice Milling Industries & Export,
Silo Storage Management for Paddy and Rice,
Food Safety & Certification, Rice fortification,
Rice‐byproducts and Food Nutrition Security
besides the Inaugural Session.
The programme was very well received and
was attended by more than 150 participants.
The participants were a healthy mix of
distinguished persons from Rice Milling
Industries, Rice Mill Federations, Agriculture
Universities, Indian Council for Agriculture
Research, Finance Institutions, Government
officials from various Ministries, Machineries
Equipments Manufacturers, Suppliers or
Traders, Marketing Agencies and NGO, etc.
The Welcome address was delivered by Shri
Harbhajan Singh, IAS, Director General,
National Productivity Council, New Delhi. He
started off his address with elaborating that
although the Indian industry is advanced in
technology and at par with the world but the
figures of productivity is far behind USA and
China. Although India is the second largest
producer of rice in the world yet the
productivity figures of USA 7600 kg/h and
China is 6200kg/h is far above than of our
country which is at 3100 kg/h. Hence, there is
the need to review the status of our country in
terms of rice productivity.He also stressed
upon the importance of food fortification.
Dr. S.M. Ilyas, Project Director, DEC, National
Institute of Rural Development, Hyderabad
stressed upon the strengthening of backward
and forward linkages and cluster approach in
rice milling sector.
Shri Dinesh Rai, IAS, Chairman, Warehouse
Development Regulatory Authority of India
(WDRA) stressed upon the importance of
Micro, Small and Medium Enterprises
(MSME) sector for the national economy in his
inaugural address. He made the audience
aware that during his previous tenure as
Secretary, Ministry of MSME he worked upon
Lean manufacturing scheme that the Govt. of
India has launched and has adopted a cluster
approach for development of industries.
He also stressed upon that if paddy is not
stored properly during harvest, it leads to
losses due to moisture, insects and other
foreign materials which will ultimately affect
the productivity of storage process. Under the
central scheme of Gramin Bhandaran Yojana,
about 25‐30% subsidy is being given to the
farmers for construction of buildings for
warehouses in the rural areas. WDRA has
come up with the new model to keep the
produce in the warehouse. Warehouses are
made of standard specifications so that the
quality of the stored item is maintained.
NATIONAL SEMINAR ON INTEGRATEDAPPROACH FOR ENHANCING THE PRODUCTIVITY OF THE RICEMILLING INDUSTRIES & PROPOSED RECOMMENDATIONS HELD ON 16th JUNE, 2014, NEW DELHI.
ARTICLE
Le� To Right‐ Dr. S.M. Lliyas, Harbhajan Singh, IAS, Dinesh Rai, IAS, Manoj Fogla, Anil Gupta & J. Aggarwal
ARTICLE
The concerning issues were deliberated at length
during the Open House discussion during the
National Seminar on Integrated Approach for
Enhancing the Productivity of the Rice Milling
I n d u s t r i e s a n d t h e f o l l o w i n g m a j o r
recommendations were proposed:
1. In the present scenario, the producers have
inadequate linkages with the processors.
Therefore, it was recommended that the
backward and forward linkages in the entire rice
supply chain should be strengthened.
2. Farmers should be developed, empowered and
promoted with incentives through various
schemes to provide good quality of paddy.
Farmers should be encouraged to build scientific
warehouses in the rural areas for storage of paddy
and should understand the benefit of Silo storage
management along with Bulk storage
3. It was recommended that integrated approach
should be followed for Sustainable Rice
production. Socio‐Techno‐Management issues
like food security should be encouraged and was
brought to the attention of all stakeholders as it is
linked to rice which is not merely farm produce
related to Rice‐milling.
4. Decade back dehusked grain allowed in rice was
20%. Owing to rice stocks becoming surplus in the
central pool with the passage of time, dehusked
percentage was brought down to 12%. In other
words practically 7% polish was allowed and thus
out turn ratio automatically reduced. Moreover
nutrient value shifted from rice bran layer to rice
bran and over polishing also decreased the
nutrient value. The FCI determines dehusked by
manual system and this method causes human
judgment errors of omission and commission.
This causes degree of polish of 10% instead of 5%
as per rice milling Regulation Act when it was in
force. Excessive polish in rice to minimize
dehusked grains causes huge loss of 10% of
harvested crop along with very higher percentage
of small broken & broken during milling process.
Rice Millers have to polish brown rice up to 10%
degree of polish to satisfy the omission &
commission of the inspecting officials due to odd
specifications of dehusked grain percentage.
These anomalies in rice specifications cause huge
loss in rice productivity. By removing these
defective parameters in rice specifications, the
productivity of Rice Milling Industry can be
sustainably increased. Therefore, the percentage
of grains should be determined by Kettmeter
instead of manual analysis by FCI Staff.
5 . I C M R st u d y co n d u c te d i n 2 0 1 0 h a d
recommended that pin damage is fit for human
consumption, but FCI still considers it in damaged
category. Therefore, pin damage should be
excluded from damaged category. Old standard of
BIS needs to be reviewed particularly with regard
to damaged, pin damaged and slightly damaged
rice kernels.
6. A cluster approach for rice milling industries
should be adopted for high level recurring benefits
for the sector under the lean manufacturing
scheme of Ministry of Micro, Small and Medium
enterprises.
7. There is absence of co‐ordination or linkage
problem between the Food Corporation of India,
Rice Millers and the Government of India which
should be made transparent and each stakeholder
should be well aware of the process.
8. National Out Turn Ratio cannot be one as it
depends up on the Climatic Conditions, nature of
the soil, nature of seed, nature of post harvest
mechanism available & many other factors. It is
high time to form one committee to reexamine the
OTR in all the States and refix the same as per the
findings.
9. Milling Charges need to be increased on the
basis of ground reality on the basis of increased
electricity cost, delivery cost and labour cost.
10. As regards to Levy system it was pointed that
almost all the Rice Producing States have abolished
the Levy system & procurement is mainly done
through CMR but in case of West Bengal it is
mandate for a Rice Miller to deliver minimum 50%
rice produced as Levy, which is causing a great
hardship to the Industry.
SOURCE : PRODUCTIVITY NEWS JULY 2014
PROPOSED RECOMMENDATIONS OF THE NATIONAL SEMINAR ON INTEGRATED APPROACH FOR ENHANCING THE PRODUCTIVITY OF THE RICE MILLING INDUSTRIES
29July 2015 | RICEOUTLOOK |
11. Fortification of rice was recommended which
may be done using “Fortified Rice Kernels”
(FRK)which are reconstituted rice grains made by
adding micronutrients to the broken rice powder
(free from husk particles) and reconstituting it as a
rice kernel through the extrusion process.
Fortification of rice would help to reduce
micronutrient malnutrition in India. It was also
recommended that fortified rice should be sold
through the commercial channels and then
m a i n s t r e a m e d i n t o t h e P u b l i c F u n d e d
Programmes.
12. The Government of India may issue circulars to
state governments to explore possibility of
incorporating fortified rice in the PDS system
particularly to the rice consuming states which will
have a far reaching impact on nutrition security. In
addition the GOI may also issue a circular to FCI to
actively explore the possibility of including fortified
rice in the FCI guidelines and distribution system.
13. Mechanical oil extraction from rice bran at rice
milling units at production catchments should be
encouraged. It was also recommended that this
rice bran oil be fortified with vitamin A and D to
improve its nutrition content. Further extraction of
oil from oil cakes at Solvent Extraction Plants
located in big rice mill‐cum‐solvent extraction
plants was also recommended.
14. Rice bran contains valuable Vitamin‐B
complexes, amino acids, and other compounds etc.
and can be used in pharmaceutical industry.
Stabilized Rice Bran for food application is also a
useful value added by‐product.
15. Focus should also be made to Work on energy
conservation, reduction/elimination of pollution
(air, water and soil).
16. The Ministry of Food Processing Industries
(GOI) should launch a country wide program for
modernization of the Rice Milling Industry in the
country. Rice Millers should be provided financial
assistance for modernizing their rice mills and for
creation of storage facilities and warehouses for
paddy and rice in their Rice Mills Complexes.
17. Permanently opening up exports of agricultural
products should be encouraged with no ban,
intervention or restrictions.
18. A holistic policy framework is needed for rice
milling sector at national level minimizing the state
level hurdles faced by the stakeholders.
32 | RICEOUTLOOK | July 2015
ARTICLE
The web of complexity spun by global trade is unprecedented. The global trade landscape is characterised by vola�lity, poli�cal instability and unreliable growth. Previously, global sourcing was a means of obtaining products at low costs. Today, goods it appears travels a long route from east to west, north to south, rich to poor country and back again and necessitates collabora�on with mul�ple par�es. The growing layers of complexity work against exporters. It has been flagged as the reason why exporters are grappling with extended lead �mes, mul�‐channel inventory and longer transit �me. The result? Increasing supply chain costs, labour costs and landed costs. In a survey conducted a majority of exporters indicated that their major challenge was the lack of control over global transporta�on costs. This was exacerbated by the inability to track global shipments and excess safety stock. An interna�onal shipment is said to cost twice that of a domes�c one. A reputed research company in its recent report highlighted that an average cycle �me of a shipment was 21.6 + 6.3 day variability. Average cost to hasten shipping is es�mated to be around $459. Execu�on lags can drive up these costs even further.Exporters largely prefer to work with manual systems, namely spreadsheets and paper files that provide the basic trace and track facility. An export order according to UNCTAD mandates about 40 documents and 200 data elements. An influx that manually intensive procedure is not built to handle leading to error prone documenta�on, duplicate efforts and inefficient processes. Exporters end up alloca�ng more resources to handle export orders not realising that this will push up cost inefficiencies. In a day and age of hyper compe��on and lean opera�ng margins, exporters need to analyse current trade processes to chance upon cost saving opportuni�es. Global trade calls for more than just a rudimentary manually intensive process to track and manage exports. Seamless end to end trade management is impera�ve for exporters. With improved visibility and control exporters can retrieve specific informa�on be it the status of export orders, sales contracts, raw materials, receivables and payables or even physical shipment. Exporters though hesitate to invest significantly in global trade management solu�ons. Only 26% of exporters surveyed revealed that their export management processes are powered by automa�on. 33% opted for par�al automa�on and a staggering 41% are reliant on manual systems. Those who have invested in global trade management solu�ons have reported double digit savings.
Here are a few reasons why an exporter should consider op�ng for a global trade management solu�on: The complica�ons associated with handling dataManaging export processes manually single handedly becomes difficult and �me consuming as data is being collected from mul�ple sources. Automa�on allows processes to be comprehended easily and assures adherence to prescribed steps.
Compliance issuesExporters need to be aware of the documents to be sent along with consignments during trade and again the documenta�on requirements while impor�ng from a partner na�on. Neglec�ng these basic requirements can cause delays and cancella�ons that can have disastrous effects on your trade. 61% say adhering to global trade regula�ons has material costs impacts. Ever changing rules and regula�onsPolicies and regula�ons are constantly undergoing changes and with trade processes being run by mul�ple bodies, it is tough to keep track of all recent changes. Though there is a set of documents that are required compulsorily for all na�ons, the format and details to be included might be different. 58% stated that they were unable to take advantage of preferen�al trade agreements. Maintaining an automated trade management system allows the data to be updated and thereby providing you with real �me details and news. Viola�ons can burn a hole in your pocket!Viola�ons in export trade can cost you a lot in the form of penal�es and fines. It is impera�ve that you reduce the risk of non‐compliance or non‐adherence to regula�ons by thoroughly screening your consignments against mul�ple parameters. An automated system will allow a quick and efficient screening mechanism by not delaying the response �me of traders. Manual mechanism is not error proofKeeping track of data pertaining to a single or handful of clients manually is prac�cal and also enables quick genera�on of reports and sharing presenta�ons. However, when it comes to managing export documenta�on, managing the data shared by mul�ple stakeholders involving a number of departments or agencies that need to access informa�on at the same �me, the process gets complicated crea�ng room for errors. Manually managed documents might not be able to go through mul�ple updates simultaneously and increase the possibility of non‐compliance. Automated solu�ons, on the other hand, enable simultaneous updates across divisions along with maintaining quality throughout. Difficulty in defining and sustaining prac�cesOrganisa�ons usually adopt and follow company prac�ces that can be generalised or used across mul�ple departments or for many products launched. Manually managing this process means a trader will have to recreate documents necessary for each process separately. In case a few processes require a different set of documenta�on, the trader would have to replicate the paperwork. On the other hand, automated systems ensure that all processes set up are followed as per process.Global trade with the advent of TPP and TTIP and myriad other trade agreements is only poised to become chao�c and tangled. In this scenario, a global trade management solu�on is more than just an asset. It could mean the difference between profit and loss and growth and stagna�on.
Global Trade Management - Are Manual Systems Impacting Profit Margins?
34 | RICEOUTLOOK | July 2015
How X‐Ray Technology Meets Diode Sensi�vity Requirements By Detec�ng Very Small Contaminants
There is a theory, widely held, that the smaller the diodes are in an x‐
ray system, the more suitable it is for detec�ng small contaminants in
food and other products. This is an over‐simplifica�on of the issue
however. While smaller diodes (0.2 and 0.4mm for example) provide
greater spa�al resolu�on in x‐ray images compared to larger diodes
(0.8 or 1.6mm), there are a number of other factors that also have to
be considered, beyond simply the theore�cal sensi�vity of the diode
itself.
X‐ray detec�on systems contain an x‐ray generator, a detector and a
computer. They work in the following way: when a product passes
through the x‐ray system at a constant speed, the x‐ray detector
captures a greyscale image of the product, which is generated from
the amount of x‐ray energy passing through the product and reaching
the detector. So�ware then analyses the image and compares it to a
pre‐determined acceptance standard; those product images not
mee�ng the standard, because i.e. a detected contaminant, can be
rejected.
The x‐ray detector is formed of diodes which are generally square in
shape. With a detector diode size of 0.8mm, for example, a new line
of image data is acquired for every 0.8mm of product movement
through the system, made up of 0.8mm square sampled points.
These lines of 0.8mm wide diodes are built up sequen�ally to form
the x‐ray image. The theory is therefore, that lots of smaller diodes
together provide more data, and consequently a be�er image and a
be�er chance of detec�ng small contaminants.
More data is not always the ideal requirement though. If every
applica�on of the technology was for thin and homogeneous
products, such as sachets or pouches, then smaller diodes are indeed
the best choice. In reality, the range of food products that are
scanned for contaminants is wide and varied – a block of cheese has
very different proper�es to a bag of potatoes, and a packet of rice is
different again. This fact adds several layers of complexity to the issue
of contaminant detec�on.
There are three criteria in detec�ng a contaminant:
1. The contaminant must absorb more x‐rays than the product
surrounding it;
2. The detector must provide adequate spa�al resolu�on;
3. The detec�on algorithms of the x‐ray system must be able to
separate the physical contaminant from the product surrounding it.
It can be said therefore that overall sensi�vity of contamina�on
detec�on depends on three criteria: spa�al resolu�on, radiographic
contrast and product effect.
Spa�al Resolu�on
This refers to the number of pixels u�lised in the construc�on of a
digital image. Higher spa�al resolu�on means more pixels, which
ensures a be�er quality image. Smaller diodes produce higher spa�al
resolu�on, but they require more x‐ray energy to maintain image
quality. A 0.8mm diode has four �mes the surface area of a 0.4mm
diode, and the smaller diode size therefore requires four �mes as
much x‐ray energy to achieve the same signal level and create an
image of similar quality. In addi�on, the detector scanning rate must
be doubled when using a 0.4mm diode, in comparison with the
0.8mm diode, if the speed at which the product passes through the
system remains constant. This then increases the dose required to
eight �mes that of a 0.8mm diode. All of this means that there needs
to be considera�on of the balance between cost, speed and quality of
image.
Other factors in spa�al resolu�on are the effects of integra�on and
projec�on, and the posi�on of a contaminant in the path of the x‐ray
beam. Integra�on means that during scanning an accumulated signal
is gathered on each diode. It is not an instant “snap” reading when
the computer reads the diode. This integra�on or “storage effect”
allows users to trade off scan speed against conveyor speed by more
ARTICLE
X36 X‐Ray Series' 0.8mm detector when used in conjunc�on with a 20W generator is up to five �mes more sensi�ve to x‐ray than standard systems.
than 50 per cent while s�ll maintaining levels of sensi�vity. A slower
scan speed provides a stronger, more penetra�ng signal. It can be
op�mised for different products.
In an x‐ray system, the beam emanates from a “focal spot” measuring
around 3mm in size. The posi�on of the contaminant rela�ve to the
focal spot (or x‐ray source) or detector is important: if it is closer to
the source, the effec�ve area projected over the detector is
magnified but with less sharpness to the edges within the image; if it
is closer to the detector, the image of the contaminant becomes
sharper and easier to detect with radial image analysis tools. To
create maximum signal on a 0.8mm diode, a 0.8mm square
contaminant would be needed. Rarely are things so convenient in
prac�ce though, and the projected shadow of the contaminant
invariably falls over parts of mul�ple diodes or even between them.
In such a scenario, a larger diode can therefore capture more of the
key data.
Radiographic contrast
Radiographic contrast between the contaminant and the product is
also important, and a major factor here is signal‐to‐noise ra�o. All
electrical devices create a degree of background noise and if this
noise level is too great, rela�ve to the strength of the signal, there will
be a detrimental effect on x‐ray image quality. Different diode sizes
produce different signal‐to‐noise ra�os. A bigger diode results in a
stronger signal, making the noise less significant.
Product effect
The amount of x‐ray energy that reaches the detector as a product
passes through the x‐ray beam is affected by the product's (and any
contaminant's) thickness, density and atomic mass number. It is the
measurement of differences in x‐ray a�enua�on between the
product and the contaminant that is the basis of contamina�on
detec�on. The atomic mass number is generally related to density,
and food products typically contain low atomic mass materials while
contaminants are generally of a high atomic mass and are denser. The
same contaminant – a piece of stone for example – will be easier to
spot in a less dense product such as bread than in a more dense piece
of cheese. More x‐ray energy is required to penetrate dense
materials, and this also has a bearing on the choice of small or large
diodes and their sensi�vity.
The texture and uniformity of products and their packaging also have
to be taken into account. Homogeneous packs provide a constant x‐
ray signal, and small changes in absorp�on of x‐ray energy are
therefore easily detected. Many food and pharmaceu�cal products
are composed of areas of varying absorp�on however, caused by
different food types (i.e. salads) and/or air pockets and gaps between
items (e.g. bags of potatoes or rice). Given the need for contrast to aid
detec�on, it is clear that the search for small contaminants using x‐
ray detec�on is helped if the contaminant is of a denser material such
as metal, while lower density contaminants such as glass, stone and
bone require a larger par�cle size to be detectable.
It may be thought from this that if the likely contaminant is expected
to be metal, then a smaller diode can be used, as the metal's
radiographic contrast will cut through the noise. However, this is not
always the case. A 0.4mm sphere of metal can quite easily “hide”
within a variable density product such as rice or raisins. Generally, the
larger the diode size, the be�er the radiographic contrast.
A ma�er of balance
The conclusion to this discourse is that detec�ng small contaminants
is actually most dependent upon the characteris�cs of the product
itself, rather than the size of the detector diodes. Small diodes have
the advantage of higher spa�al resolu�on and are ideal for inspec�ng
slow moving products that are thin and homogeneous, but they
require more energy and so are more expensive to operate. The finer
measurements obtained can however be compromised by the
increased “noise” level inherent within the x‐ray flux, detec�on
electronics and product effect. Any gain in resolu�on can be lost if the
product contains significant voids which allows small contaminants
of around the diode size to "hide". This removes any improvement
made by using a smaller diode. Larger diodes are be�er suited for
thicker, high density products; they provide good radiographic
contrast with a be�er signal‐to‐noise ra�o that will allow the
detec�on of more contaminants, albeit at lower spa�al resolu�on. It
is a ma�er of balancing all of these various factors when deciding the
op�mum x‐ray diode size for every applica�on.
ARTICLE
About the AuthorSteve Gusterson is Electronics Manager at Me�ler‐Toledo Safeline X‐ray, having been with Safeline for ten years and in the x‐ray food inspec�on industry since 1987. Steve is directly involved in the research and development of Me�ler‐Toledo Safeline X‐ray's range of detectors and control hardware.
About Me�ler‐Toledo Safeline X‐rayMe�ler‐Toledo Safeline is the world's leading supplier of metal detec�on and x‐ray inspec�on solu�ons for the food and pharmaceu�cal industries. Together with Garvens Checkweighing, CI‐Vision and Pharmacontrol Electronic GmbH (PCE), Me�ler‐Toledo Safeline forms the Product Inspec�on division of Me�ler‐Toledo.
| RICEOUTLOOK | July 201536
STEAVE GUTERSON
ONLINE CHAT
ONLINE CHATMr. Chela Ram Kewlani
CEO K.K. Rice Mills Pvt Ltd.Ex-Senior Vice Chairman, REAP
INTRODUCTION: Mr. Chela Ram Kewlani is CEO in K.K. Rice Mills Pvt Ltd, also he is heading the chair of Pakistan Hindu Council. Mr Kewlani who is highly experienced man and has been expor�ng rice vigorously since last two decades. He is also nominated as Largest Basma� Rice Exporter to the World
challenges. Asian economies are undergoing transforma�on and there is now a clear need and major opportuni�es for the rice sector also to transform itself.Given these challenges and opportuni�es, a vision statement is needed to guide the strategic re‐orienta�on of the rice sector. The vision for the rice sector is that of “food‐secure, be�er‐ nourished and prosperous rice farmers and consumers in the Asia‐Pacific region who benefit equitably from a vibrant, innova�ve and transformed rice sector that is more produc�ve, efficient and environmentally sustainable by 2030.” Implicit in this vision statement is the role of Asia in improving world food security as Asia is a net expor�ng region accoun�ng for 70 percent of world rice exports. The traded volume of rice is small and accounts for only about 7 percent of total world consump�on. Nevertheless, trade plays an important role in enhancing the food security of impor�ng countries, including those within the region itself.
nlighten us about the Pakistani Rice Exports in middle and Eeast Europe- is it welcomed, viewed with some hesitation or seen as a challenge?
India is ahead of Pakistan in basma� rice export to middle and East Europe countries as the exports from India to the European Union in 2012‐13 have surged by over 30 per cent from the previous year, while exports from Pakistan have dropped by 9 per cent in the same period. The EU countries offer vast market to Pakistani rice exporters provided they conform to good agricultural prac�ces, phytosanitary arrangements and other such condi�ons required by the EU, as the consump�on of basma� rice in European Union has almost doubled during the last five years. Basma� rice has become biggest rice variety being imported in EU outside of EU. India was doing great job by exploi�ng the opportuni�es of agricultural commodi�es export in the EU market. Pakistani agricultural products could also take advantage of opportuni�es provided they comply with the condi�ons imposed by EU legisla�on on food import etc. A network of 170 laboratories situated in 35 countries and providing services to food, pharmaceu�cal and environment sectors. The rice sector of Pakistan could take advantage of its services in pre‐shipment inspec�ons. The import of basma� rice by EU is increasing every year and it has doubled during the last five years. However, he regre�ed that Pakistan's contribu�on out of total 350,000 tons of rice imports by EU is negligible as compared to its poten�al. Pakistan should have to comply to sanitary and phytosanitary requirements, adopt global good agricultural prac�ces by the growers and introduc�on of post harves�ng techniques including storage and milling in line with the global standards. However, a bulk of the basma� rice imports was from India, while imports from Pakistan declined from the previous year.
38 | RICEOUTLOOK | July 2015
hat is your short term and midterm vision for Asian Wcountries?
Today, the majority of all rice produced comes from China, India, Indonesia, Bangladesh, Vietnam, Thailand, Myanmar, Pakistan, Philippines, Korea and Japan. Asian farmers s�ll account for 87% of the world's total rice produc�on. In my opinion Rice is the staple of Asia and it is central to the food security of about half of the world popula�on. Asia accounts for more than 90 percent of world rice produc�on and consump�on. Rice produc�on is an important source of livelihood for around 140 million rice‐farming households and for millions of rural poor who work on rice farms as hired labour. It is a strategic commodity as the overall economic growth and poli�cal stability of the region depend on an adequate, affordable and stable supply of this staple crop.Despite the substan�al increase in rice produc�on in the wake of the Green Revolu�on, important challenges remain in ensuring an adequate and stable supply of this important commodity affordably to poor consumers. Major challenges are the need to produce more rice to meet the rising demand driven by popula�on growth despite slower growth or even a decline in per capita consump�on in some countries; decelera�on in the growth of rice yield; environmental degrada�on associated with intensive rice produc�on; a decline in rice biodiversity and loss of rice heritage; global climate change; increasing compe��on for land, labour and water from industrial and urban sectors; changes in dietary composi�on with income growth and urbaniza�on; and changes in the demographic composi�on of labour in rural areas. Similarly, achieving stability in rice price is an important challenge in the context of transmission of shocks due to the increased interconnectedness of rice with other sectors and instability in trade policies of the major expor�ng countries.Despite these challenges, several new opportuni�es exist to increase the impact of the rice sector in enhancing food security and reducing hunger, malnutri�on and poverty. Modern scien�fic approaches and new technologies are making it possible to increase rice produc�vity in a sustainable manner, add nutri�ve value to rice, reduce losses from drought and flood, reduce the environmental footprint of rice produc�on and make the rice produc�on system “climate‐smart.” Similarly, new opportuni�es are now available for enhancing rice value chains, reducing post‐harvest losses, adding value through secondary processing and ensuring higher quality and safety of rice and rice products. Regional networks for the sharing of rice technology and market informa�on are being established to raise produc�vity and stabilize the market supply through improved trading arrangements.Overall, the major strategic issues for the Asian region now are how to modernize and transform the rice sector, given the various
Among the EU countries, the U.K. was the largest importer of basma� rice, followed by the Netherlands, France and Italy. Basma� rice consump�on is increasing in Spain also. It will be needed to translate the broad vision and strategic objec�ves into specific measurable targets and an implementa�on plan for Rice Exports in middle and east Europe.
hat are the various type rice grown and traded in WPakistan? How is Pakistani basmati different from other verities available across countries?
Rice, throughout history, has been one of man's most important foods. Today, this unique grain helps sustain two‐thirds of the world's popula�on. Rice being clima�cally most adaptable cereal, various types of land management systems for rice cul�va�on exists, these are otherwise known as cultural types.In Pakistan, rice is grown in most of the Sindh and Punjab provinces. The former specializing in producing the Long grain white rice IRRI‐6 and IRRI‐9 and the la�er producing world class Basma� rice. The following various type of rice grown in Pakistan is as under:Super Kernal Basma�: Super Kernal is the finest variety of rice. Characterized by a unique aroma, extralength and slender grain, Basma� tastes delicious. The Average Grain Length (AGL) is 7.00mm & above.Basma� Rice PK‐385 ‐‐‐‐‐ Long Grain 386Rice IRRI‐6 White Rice ‐‐‐‐‐ IRRI‐9 White Rice Parboiled Rice ‐‐‐‐‐ Brown RiceBasma� rice is an aroma�c rice variety that is grown in Pakistan and India. It is famous for its long slender grain that upon cooking elongates to almost double of its length rather than its width. It is also called the “Queen of Fragrance”.
hat are your views about the use of pesticides and Warsenic content in rice cultivation?
In my opinion the use of pes�cides and arsenic contents should not be used due to their side effects to human beings and the rice must be organic, but due to the present circumstances we could not grow rice faster and in good quan�ty without using the pes�cide and arsenic contents. Pes�cides and arsenic content are used to prevent rice plant from disease and make grow faster and in the big quan�ty.Arsenic is present in many foods, including grains, fruits and vegetables where it is present due to absorp�on from the soil and water. While most crops don't readily take up much arsenic from the ground, rice is different because it takes up arsenic from soil and water more readily than other grains. It is therefore recommended that not to use pes�cides and arsenic content in rice cul�va�on, but the drawback is if we do not use pes�cides and arsenic contents in rice cul�va�on then unable to get the faster growth and required quan�ty.
hat are the challenges with rice business in your Wcountry and steps taken by you to address them?
Mr. Chela Ram said the rice industry is stagna�ng and facing tough �mes due to lack of planning on the side of the ministries of agriculture, commerce and finance. The rice exporters deserve the best a�en�on from the government as next to tex�les it is the most important foreign exchange earning sector.The export of basma� rice has suffered a setback and non basma� rice is not fetching good price. The farmers are in turmoil because of
high cost of inputs. They are ge�ng inferior seeds, fer�lizers and the pes�cides and insec�cides are counterfeit and fake. Surprisingly the growers associa�ons are passive and not taking up the ma�er with the authori�es.If this state of affairs con�nues it will damage the industry. The milling plants have old machinery and are not resor�ng to paddy drying by machines. Pakistani exporters have to work hard to establish their brands.REAP would advocate the cause of the rice exporters and enable the rice exporters to repay the banks the huge amounts borrowed under export refinance scheme as unless and un�l the exports pick up the exporters liabili�es will keep increasing.The exporters need more �me to adjust their export refinance loans and are also demanding a reduc�on in finance rate due to lowering of discount rate. The export credit guarantee insurance is urgently required to enable exporters to export to third world countries and discoun�ng of bills under le�er of credits of low ranking banks.
hat was the scenario of rice industry couple of years Wago, and where is it today? Where do you see rice industry in next 5 years? What do you see as the
disruptive innovations in rice industry in the next 5 years and 10 years?Historically, Pakistan's basma� rice has been the most sought‐a�er commodity in the world, specially in the region of UAE, Europe & USA. Liked world wide in terms of luster, grain length and more so aroma and palatability. But the couple of years the Export figures are not encouraging.“Pakistan's basma� rice exports have declined due to the success of Indian brands in the interna�onal market, but we can fight to regain the market share if we introduce good quality brands and invest in them”. Lack of professionalism is one of the reasons behind the low exports. Rice is s�ll part of the small and medium size industries with only a couple of players.Indian companies crossed that bridge many years ago and have professional managers handling their business who know how to build and manage brands. “Brand building requires investment and pa�ence.The rice sector in Pakistan has generally not been willing to make that investment. The industry also does not possess the scale to be able to afford the kind of investment required. However, the situa�on in the non‐basma� rice category is even worse as its brands are almost non‐existent.A good brand‐building effort can take a minimum of around two to three years in the interna�onal market. It requires introduc�on in at least six to seven markets in the Middle East and investment during the brand‐building period.The concepts in launching a domes�c or interna�onal rice brand are almost the same, but the execu�on for each market is different, the company has to invest in market research separately to gauge consumer product and price preferences, find the right distributors, and ensure placement. In this way in the next 5 to 10 years we will capture good markets for Pakistani Rice.
ONLINE CHAT
39July 2015 | RICEOUTLOOK |
recircula�on and fumiga�on completely. Grain storage becomes easy and perfect with many addi�onal advantages. A comprehensive review about it was released by FrigorTec GmbH in at VICTAM, Bangkok and is available for download.Rice millers who show interest in grain cooling are always scared about high energy cost for cooling. It is mostly unawareness of the high efficient grain coolers which are available at the market. Thereby the physics of the cooling cycle are op�mized and power consump�on can be as low as 6 kWh per ton of grain under average condi�on in the tropics. In addi�on it is unknown that grain cooling contributes to the drying regime of paddy which is mostly mandatory. Thereby paddy is easily dried from 16% moisture content to a save level for excellent storage condi�ons. That saves energy and drying costs.Further, more processors in the Asia understand and implement grain cooling as technology which assures outstanding results and quality to achieve best revenues and market posi�on for their business. Thus, more the rice market will be opened to free commercial trade in the Asian countries the more grain cooling will be integrated as standard post harvest technology to be adopted .
Dr. Claus M. Braunbeck who is Sales Manager for Asian region for FrigorTec GmbH. Dr Claus is an agricultural engineer of Hohenheim University and specialized in rice with Ph D on rice husk combus�on and drying of paddy. In 2011, he joined Frigor Tec as sales and projec�ng manager for Asia where he did work already since 1993.
| RICEOUTLOOK | July 201540
Dr. Claus M. Braunbeck
ARTICLE
Paddy and rice preserva�on is all �mes important for rice mills in order to achieve maximum results during the processing. The wide varia�on of postharvest treatments brings addi�onal challenges to the processors. In addi�on the change of the harvested quality from seasons or from and year to year are important factors which have to be considered. Thereby the storage condi�ons of the paddy and rice depend on different efforts to limit the various threats of spoilage and to check the losses during preserva�on.One of the latest developments is the applica�on of grain cooling conserva�on as comprehensive conserva�on technology. In expor�ng countries like Thailand more and more rice mills have discovered the simple and efficient grain cooling technology as base for reliable and successful rice milling. However in rice impor�ng countries millers understand to maximize their produc�on in the same way. But s�ll many are hesitant to invest and look curious to those which take advantage to achieve be�er revenue from the market.The first step into the grain cooling technology is the change of handling the paddy. The grain must be in a lose bulk to allow the use of grain coolers. This is done in silos or in warehouse which are turned in to bulk handling facili�es with air distribu�on systems. The change from bag to bulk handling brings addi�onal advantages and reduces losses. Some�mes the change faces issues because the addi�onal post harvest treatment is complicated and not well understood. The grain management will be forced to apply aera�on, recircula�on of paddy and rice and fumiga�on reaches another scale. Those instruments do not only bring advantages but also bear a risk. For example aera�on requires ambient condi�on allowing the use of air with low rela�ve humidity and with moderate temperatures. Recircula�on can cause tremendous breakage of rice which lowers the quality. Fumiga�on as weevil treatment is risky for the environment and needs to be applied professional, otherwise frequent use with high costs and resistance of insects will rise.The simplifica�on of grain storage in bulk is done by grain cooling which has been understood from many rice millers all over the Asia. It is applied just when the paddy or rice is stored and replaces aera�on,
Paddy and rice cooling the latest trend of rice millers in Asia.
Invita�on for Submission of Ar�cle for Publica�onGuidelines To Author
The popular ar�cle on rice will be received for publica�on with the understanding that it has not already been published or simultaneously submi�ed or accepted for publica�on elsewhere. Type of Contribu�onThe manuscript/ar�cle should be exclusively related to rice and related processed food industries only and should enrich the knowledge of our rice professionals and consumers.Submission of PapersOne copy of ar�cle along with a photograph of the author(s) may be sent. The manuscript should be neatly typed in double spacing. Ar�cle can also be sent through e‐mail, so as to minimize the possible error in prin�ng, but for e‐mailed manuscripts, a hard copy must also be sent.The ar�cle should not exceed 3‐4 pages (including figures and photograph, if any) of A4 size of Riceoutlook Magazine. The ar�cle must be precise and free of any discrepancy. Standard abbrevia�ons should be used in the text. Words given in italics should be underlined. In addi�on to this, following instruc�ons should also be followed during submission of the ar�cle accordingly: All the ar�cles should be wri�en in English language Title of ar�cle should not exceed 15‐20 words Introductory part should give appropriate background, clearly
sta�ng the objec�ve of the ar�cle. Author must write conclusion at the end of ar�cle. Author(s) and Co‐author(s) must indicate the name of
Organiza�on they are working for, their designa�on, complete address and contact phone/mobile number and e‐mail.
The ar�cle may please be send at the following postal address:
CHIRAG AGRI VENTURES PVT LTD.1576, Sector 7, Karnal – 132001, Haryana INDIA Ph: +91 8607800121 [email protected]
FACES OF RICE~ RICE MILK ~
42 | RICEOUTLOOK | July 2015
RICE MILK
Preparation and Health Benefits of Rice
Milk
Rice milk is a milk made or extracted from
rice grains. It is mostly prepared from brown
rice and commonly unsweetened. The
resulting liquid is cloudy and similar in
appearance to other milks .The sweetness in
most rice milk varieties is generated by a
natural enzymatic process which converts
carbohydrates into sugars, especially in
glucose. It is rich in carbohydrate and low in
fat. Rice milk is naturally devoid of any typical
characteristics and tasting .However,
c o m m e r c i a l r i c e m i l k s a r e o f t e n
supplemented with vanilla flavor with syrups
or sugar to make rice milk more palatable
like raw cow's milk. Rice milk generally tastes
sweeter than cow's milk.
It has been observed that manufacturers of
rice milk also often add thickening agents to
commercial rice milk. As rice milk is not as
nutritionally balanced as dairy milk, some
commercial brands of rice milk are made
with added nutrients such as calcium and
vitamins.
Method of Preparation and Characteristics
of Rice milk
Generally rice milk is made by pressing the
rice through a mill using diffusion to strain
out the pressed grains. In view of growing
popularity of rice milk, many people are
turning to vegetable milks such as rice,
soybeans and a lmond mi lks , as an
alternative to dairy milks, such as milk from
cows, sheep and goats. This may be for the
people who follow a vegan diet and people
who avoid dairy products for health reasons
or people who simply enjoy trying different
varieties of milk.
For the preparation of rice milk:
Rinse one cup of the rice well before
cooking.
Add four cups of water and rice to a pan
and cook the rice gently until the rice is
thoroughly cooked and very soft and do not
drain the rice
Use a food processor to liquidize the rice
and water mix.
Strain the liquid through a piece of cheese
cloth or muslin if required to create smooth
rice milk.
However,
F lavor ings such as syrup, honey,
sweetener or even cocoa powder can be used
to give added taste to the milk.
White rice can be substituted for the
brown rice. This gives thinner milk.
Less or more water can be added to create
milks of different consistencies.
The proportions of rice to water may vary
depending on the type of rice used and your
own preference for thick or thin rice milk. Rice
milk is so simple to make at home that it
provides an easy alternative to dairy milks
and can be enjoyed by the entire family. Rice
milk can be used as a drink or as an ingredient
when cooking and works well as a dairy milk
substitute in many dishes and in products
development.
Characteristics of Rice Milk
Rice milk can be a tasty, low fat and a way to
replace cow's milk in diet, especially if you're
lactose intolerant or adverse to consuming
animal products. Rice milk is also a tasty
alternative for vegans and vegetarians who
are allergic to soya milk. While rice milk
doesn't offer the health benefits like soya, but
it's still healthy milk.
Commercial brands of rice milk are available
in vanilla, chocolate and almond flavors , as
well as the original un‐flavoured form and can
be used in many recipes as an alternative to
traditional cow milk. Since rice milk is also
low in fat, which makes it a good milk
substitute for baking. In addition, rice milk is
used in diet as Fit Day to keep track of
nutrition and calories for those who work
towards weight loss.
Regarding storage of rice milk, the best way is
to store rice milk in an air tight container in
the refrigerator. One should be careful not to
store the rice milk near strong smelling food
as the rice milk can pick up strong odors or
flavors. Rice milk can be kept for several days
in the refrigerator. Rice milk often comes
packaged in an aseptic container and doesn't
have to be refrigerated until it's opened.
The Nutritional Value and Health Benefits of
Rice Milk
Rice milk contains more carbohydrates
than cow's milk. However, unlike cow's milk,
r ice milk doesn't contain lactose or
cholesterol. This makes it healthy for heart as
well as safe for those who are lactose
intolerant and soya allergic. It is also free from
saturated fats.
Rice milk doesn't contain as much calcium
or protein as cow's milk. Most commercial
brands of rice milk, however, are fortified with
calcium. That is why a serving of fortified rice
milk provides the same amount of calcium as
a serving of cow's milk. Rice milk is also often
fortified with niacin, vitamin B12, vitamin A,
vitamin D and iron.
Rice milk contains about three grams of
fat per cup, while whole cow's milk contains
about 11 grams per cup. However, rice milk
still contains more fat than skimmed cow's
milk, which contains less than half a gram of
fat per one cup serving.
One cup of rice milk contains about 140
calories, compared to 185 calories in a cup of
whole cow's milk and 97 calories in a cup of
skimmed cow's milk.
It is up to the consumers on how much
importance to place on the vitamins content
of the rice milk, but it has been reported that
most of the consumers agree that it is a good
substitute of dairy milk in their diet.
ARTICLE
Dr. D N GandhiPh D (Dairy Microbiology)Ex‐Principal Scien�stNa�onal Dairy Research Ins�tute, Karnal (INDIA)Specializa�on: Fermented Dairy Products and Whey U�liza�onVisited Abroad; UNL, Nebraska (USA) and IDC, Montreal (Canada)Life Member of Professional Associa�ons: AFST (I), AMI, IDA, ISCA.
ARTICLEARTICLE
Grain storage in par�cularly paddy and rice as part of the marke�ng, distribu�on and food security system is well recognized throughout the world to get maximum reduc�on in post‐harvest losses. During recent years, in view of priva�za�on and liberaliza�on of trade, the organiza�on and management of grain storage has changed in many developing countries. The purpose of any grain storage facility is to provide safe storage condi�ons for the grains in order to prevent grain losses caused by adverse weather, moisture, rodents, birds, insects and micro‐organisms like fungi.Food grains undergo a series of opera�ons such as harves�ng, threshing, winnowing, bagging, transporta�on, storage, and processing before they reach the consumer and there are appreciable losses in crop output at all these stages. The post‐harvest losses in India amount to 12 to 16 million metric tons of food grains each year, an amount that the World Bank s�pulates could feed one‐third of India. It has also reported that high wastage and value loss are due to lack of storage infrastructure at the farm level. The losses during storage are quan�ty losses and quality losses. Quan�ty losses occur when insects, rodents, mites, birds and microorganisms, consume the grain. Infesta�on causes reduced seed germina�on, increase in moisture, free fa�y acid levels, and decrease in pH and protein contents etc. resul�ng in total quality loss. Quality losses affect the economic value of the food grains fetching low prices to farmers.Generally, it has been observed that high temperature and high moisture content affect grain quality in storage and cause rapid d ec l in e in germin a� o n , co lo u r, o i l c o m p o s i � o n , a n d m a n y o t h e r characteris�cs. High temperature and
moisture also favor development of insects and moulds. Generally insects cannot develop at temperatures below 10°C and moisture content of below 9% in cereals. If the moisture is very high the grains should be dried before long term storage. It is therefore, hot‐air drying is necessary to maintain the quality of high moisture grain. However, ho ld ing gra in at too h igh temperature for too long �me in the dryer will reduce grain quality too. To keep be�er quality of the grains in the silos, it has been advised that stored grains should be inspected frequently. By opera�ng the aera�on system and smelling the air coming through the grain, storage problems can be detected. Insect ac�vity can o�en be detected by looking for powdery material under the grains or so. Silos for safe storage of PaddyA silo is a structure for storing bulk materials which are commonly used for bulk storage of grains, coal, cement, carbon black, wood chips, food products and sawdust. But, storage of paddy and rice in silos is more common in view of increased demand of food grains and to avoid spoilage and losses under post –harvest processing. There are generally three types of silos which are in use widely these days namelya) Tower silosb) Bunker silos andc) Bag silos.Even use of steel silos is also very common these days from commercial point of view. Rice storage facili�es take many forms depending on the quan�ty of grain to be stored, the purpose of storage, and the loca�on of the store.Tower Silos: These type of storage silos are cylindrical structures, typically 10 to 90 � in diameter and 30 to 275 � in height and made of concrete or metal. Silos store grains that
are typically unloaded with air slides. Tower silos containing silage are usually unloaded from the top of the pile, originally by hand using a pitchfork. An advantage of tower silos is that the silage tends to pack well due to its own weight, except in the top few feet. Bunker Silos: These silos contain 27 varia�ons of stone, sand and gravel, usually with concrete walls, that are filled and packed with tractors and loaders. The filled trench is covered with a plas�c tarp to make it air�ght. These silos are usually unloaded with a tractor and loader. They are inexpensive and especially well suited to very large opera�ons.Bag Silos: Bag silos are heavy weight plas�c bags, usually around 8 to 12 � in diameter and of variable length as required for the amount of material to be stored. They are packed using a machine made for the purpose, and sealed on both ends. They are unloaded using a tractor and loader or skid‐steer loader. The bag is discarded in sec�ons as it is torn off. They can be used as a temporary measure when growth or harvest condi�ons require more space, though some farms use them round the year. Modern Steel Silos: Both galvanized and glass coated steel are used for grain storage. Their adapta�on is primarily one of installing aera�on equipment, modifying unloading and making provision for aera�on air discharge in the top of normally sealed units. Older style steel silos, especially those that show severe corrosion in the lower sec�ons and those that have not been used for a number of years, should be viewed with extreme cau�on as safe grain storages. Corrosion on a very thin metal wall can markedly reduce the metal area to sustain the storage load. Generally grain storage silos are of a supreme quality range and storage machine are designed and manufactured by skilled
44 | RICEOUTLOOK | July 2015
ARTICLEARTICLE
professionals using high quality components and advanced technology as per the set industry standards. Precisely these silos are checked on several quality parameters to ensure its high performance. In these silos, storage machine are designed according to the need of the industries and clients to take care of its features, high efficiency ,elevated durability, robust construc�on and longer service life. Requirements for safe storageCrops le� standing un‐harvested start to s h ow d i m i n i s h i n g q u a n� ta� ve a n d qualita�ve returns through sha�er losses and a�acks by insects, mould, birds and rodents. It is therefore, important to complete harves�ng as soon as possible. In addi�on, it is necessary to remove dust and contaminants, which can include insects, and vegetable materials, such as bits of straw and chaff and weed seeds. These will fill up pore spaces within the crop, inhibi�ng air movement and adding to any possible spoilage problems. The crop must therefore be c lean . One of the most c r i�ca l physiological factors in successful grain storage is the moisture content of the crop. High moisture content leads to storage problems because it encourages fungal and i n s e c t p r o b l e m s , r e s p i r a � o n a n d germina�on. However, moisture content in the growing crop is naturally high and only starts to decrease as the crop reaches maturity and the grains are drying. In their natural state, the seeds would have a period of dormancy and then germinate either
when re‐we�ed by rain or as a result of a naturally adequate moisture content. Another major factor influencing spoilage is temperature. Grains are biologically ac�ve and respire during storage. One of the products of respira�on is heat, and reducing the temperature of the crop can help todiminish the rate of respira�on, thereby lengthening the storage life by lessening the possibility of germina�on. Another major temperature effect is on the ac�vity of insect a n d f u n g a l p r o b l e m s . W i t h l o w e r temperatures, the metabolic rate of insects and fungi decreases and consequently so does the ac�vity causing spoilage. A damp or warm spot in grain will increase the rate of respira�on. In addi�on to heat, another product of respira�on is moisture. The heat and moisture from such a 'hot spot' can spread by convec�on, encouraging moulds and bacteria, which in turn respire and give off more heat and moisture. It therefore becomes a self genera�ng process. Insect ac�vity also increases with a rise in temperature. These spoilage mechanisms can also affect the viability of grain required for seed or mal�ng, where the inability to germinate would render it unmarketable. Moisture in paddy and r i ce can be determined in the laboratory by a number of methods, the most accurate of which are the oven‐drying method and the dis�lla�on method; these are normally taken as references for moisture meters used under field condi�ons. Laboratory methods require a representa�ve sample of the grain. As the
moisture content is unlikely to be uniform throughout a batch of grain, it is essen�al that either several samples are taken and tested, or a sample is taken from several places, thoroughly mixed, placed on a clean surface and quartered, with the procedure repeated un�l a suitable sized sample is obtained.Aera�on, a process of bringing fresh ambient air from outside into contact with the stored grain mass, is considered as an alterna�ve technique to grain turning to maintain paddy quality during silo storage. So to keep safe storage of crop it is necessary to adopt the pre requisite parameters strictly to minimize losses during storage for long period.In view of features and to harness maximum benefits of silos for the storage of paddy and rice it has been suggested that: Promote and develop an efficient,
integrated and mechanized bulk handling, storage and transporta�on system of Paddy and Rice in the country.
Give full fledged infrastructure status to warehousing with all financial benefits like cheap loans and service tax benefits to e n co u ra ge t h e fa r m e rs a n d r i c e professionals.
Smaller silos should be developed at Mandi level connected to mother silos. While, mother silos should have bulk handling and Rail connec�vity for an efficient transporta�on to facilitate both Import and Exports which will make the country self dependent and rich.
45July 2015 | RICEOUTLOOK |
ARTICLE
46 | RICEOUTLOOK | July 2015
Grow Paddy And Fish Together For More Farm Income.
What is Integrated Rice – Fish Farming
System ?
In fact, the cul�va�ng Paddy or Rice ‐fish
farming is an age‐old prac�ce to grow both
together in some parts of the Southeast Asia
and therea�er in many other countries to
earn addi�onal farm income. However, this
beneficial cul�va�on system was gradually
reduced due to popula�on pressures,
decreasing stocks of wild fish and the Green
Revolu�on which emphasized high‐input
monoculture using high‐yield rice varie�es,
pes�cides, and herbicides which are toxic to
fish and one or other reasons prevailing
locally in different countries.
The integrated rice‐fish farming is generally
characterized by extensive use of land, low
input and household consump�on of rice‐
fish farming. This Rice‐fish integrated
cul�va�on systems allow for the produc�on
of fish and other aqua�c animals, as well as
rice in the same rice field area and without
causing reduc�ons in rice yields. In addi�on
this type of farming also provides sources of
animal protein which may be important for
household nutri�on and harness addi�onal
farm income.
Procedure of Rice Fish farming System
To incorporate fish in a paddy field, generally
following procedure is adopted by the
farmers:
1. They begin by digging a small pond or
trench 0.5 to 1 meter deep in a low‐lying area
of the rice field.
2. This trench becomes a refuge for the fish
during plan�ng and harves�ng, or when
there is li�le or no water.
3. This also allows the farmer to keep the fish
alive well a�er the growing season.
4. The excavated soil is used to raise banks
around the field for be�er water control.
5. These banks provide some land above
water level, which can be used to grow other
crops such as vegetables or fruit trees.
6. A�er flooding, the rice is planted,
fingerlings of carp, �lapia, ca�ish, or other
species are introduced into the trenches. In
some places, freshwater shrimps, snails,
clams, and a loach species are also stocked.
7. A�er three weeks, once the rice is well
established, the fish are let into the rice fields.
8. Supplemental feeding varies from none at
all to frequent feedings, depending on the
farmer and local condi�ons.
9. At harvest, or if chemicals are used, the
water is drained and the fish are collected
from the trenches.
Benefits of Rice‐Fish culture System
The system has been found to be quite
beneficial in several ways as given below in
addi�on, there are some constraints has also
been observed. The benefits of the system
are:
1. The rice‐fish farming system is a low‐risk
technology and demands li�le investment to
adopt the technology.
2. Fish cultured in rice fields provide farmers
with a con�nuous, predictable, convenient
supply of food. It also provides a reliable
source of protein for farmers and their
families.
3. Rice‐fish culture also helps on recycling of
nutrients by the fish through feeding and
deposi�ng feces in the soil. This increases the
uptake of nutrients such as phosphorus and
nitrogen by the rice. Thus there is a reduc�on
in use of fer�lizers too.
4. There is an increase in rice yields and also
leads to an increase in income from the
produc�on of both rice and fish.
5. A reduc�on in insect pests (such as leaf‐
hoppers, stem‐borers and aphids) and weeds,
which the fish eat in the field. In addi�on, fish
feed on the aqua�c intermediate host such as
malaria causing mosquito larvae, thereby
controlling water‐borne diseases of human
beings too.
6. Further, rice fields may also serve as fish
nurseries to grow fry into fingerlings. The
fingerlings, if and when produced in large
quan��es, may either be sold or stocked in
produc�on ponds for obtaining be�er fish
yield under composite fish culture.
Constraints and limita�on of Integrated Rice‐
Fish Farming
Although there are several benefits to adopt
the technology of Rice –Fish farming system,
however there are some limita�on and
constraints to use this process as indicated
below
Rice‐fish culture system requires a
significant amount of labour.
It can be risky due to flooding, drought,
poaching, poisoning as compared to rice
monoculture.
Low fish prices as other sources of animal
protein (e.g. poultry, beef, and pork) are
o�en preferred over to fish.
Poten�al users of Rice Fish farming System.
In view of several benefits of Rice –Fish
farming system such as low‐cost, low‐risk
op�on for poor rice farmers has been
successfully adopted in rice‐farming
countries, including Malawi, Bangladesh,
China, India, Indonesia, Korea, Laos,
Madagascar, Malaysia, the Philippines,
Thailand, Cambodia, and Vietnam. However,
there is further scope to exploit this
technology in view of increased demand of
food products in the present scenario around
the world. In India, in certain areas of West
Bengal and Kerala, more emphasis are laid on
p a d d y ‐ c u m ‐ s h r i m p c u l t u r e u s i n g
commercially important export quality prawn
seeds following scien�fic methods. It will be
encouraging if the banks come forward to
finance farmers engaged in prawn culture in
these areas and in other parts of the countries
to earn valuable foreign exchange from World
market.
According to Government sources, Maggi,
the two‐minute popular noodles delight of
children, flew off the shelves for the wrong
reasons of having more of lead and
monosodium glutamate (MSG) contents as
compared to that indicated on the packet.
State governments from Delhi to Kerala and
from Tamil Nadu to Haryana, Maharashtra
and West Bengal, deployed officials to
randomly collect Maggi samples of different
batches and dates for testing the safety of its
content. Further, Maggi noodles were in
trouble in UP, Kerala, and Delhi amid
indications that the state governments may
move to ban it. A Delhi government
spokesman said 10 out of 13 samples tested
for lead content in the popular food item
were found to have amounts higher than
permissible limits.
Delhi health minister Satyendar Jain told that
13 samples of Maggi were lifted for testing
following media reports of these being
unsafe for consumption. It was found that
the masala samples, tastemakers of at least
10 such packets, had lead content beyond
the prescribed limit of 2.50 ppm. The
Minister also said five samples of masala
were found containing monosodium
glutamate (MSG) without proper label
declaration. this falls under the category of
misbranding. Further, it was added that the
government has decided to file a case against
Nestle for selling unsafe product and fine it
for misbranding Maggi noodles. A senior
Delhi health official said all existing stocks of
Maggi will have to be removed from the
market immediately since 80 % of samples
tested were found to be unfit for human
consumption.
In Goa, however, FDA director Jyoti Sardesai
said that we tested samples collected from
the Goa market as well as Nestle factory
located in Mauliguem in north Goa. All were
found to be of standard quality.
For products like Maggi that contain a variety
of components, including tastemaker, colour,
additives, each ingredient has to be tested
separately for quality and permissible
quantity, the official said. He added that use
of MSG is permitted in certain food products
but the permissible levels have to be
approved by FSSAI authorities.
However, in one of the reports Nestle
Company revealed that samples of MAGGI
Noodles from almost 600 product batches
submitted to an external laboratory for
independent analysis and we tested samples
from almost 1,000 batches at our accredited
laboratory. These samples represent around
125 million [12.5 Crore] packets. All the
results of these internal and external tests
showed that lead levels are well within the
limits specified by food regulations and that
MAGGI noodles are safe to eat. We are
sharing these results with the authorities. We
regularly monitor all our raw materials for
lead, including testing by accredited
laboratories which have consistently shown
levels in MAGGI Noodles to be within
permissible limits. In addition, we remain
committed to continuing to improve the
quality of agricultural raw materials across
the food chain working with farmers,
suppliers, authorities and the food industry to
ensure food safety. The quality and safety of
our products are the top priorities for our
Company.
In view of unsatisfactory reports received
from various laboratories, Maggi noodles
were banned in India on June 5 by the central
food safety regulator FSSAI over the presence
of lead beyond permissible limit as well as
taste enhancer monosodium glutamate
(MSG) .To compliance with the order of FSSAI
on ban on Maggi, the Nestle India, in this
process the company took steps to withdraw
the stock of Maggi noodles from markets,
factories and distribution and destroyed
Maggi worth of Rs 320 Crore.
Now, Nestle India is in the process of resuming
exports of its Maggi instant noodles to various
global markets after it got a go ahead from
Bombay high court. The company has started
the logistical arrangements to resume the
exports. Further, the Nestle also said that
Canadian authorities have given clean chit to
its instant noodles brand after finding no
health related hazard. In addition, food safety
regulators in countries including the UK,
Singapore, Australia and New Zealand which
have also gave a clean chit to cleared the
product, said it was safe for consumption.
Nestle further added that noodles made for
the export market are produced on the same
manufacturing lines as those for the Indian
market. Same recipes and raw materials are
used for domestic markets, although Canada
requires a different kind of salt to be used.
Packaging materials are designed to meet the
regulatory requirements of each importing
country," Nestle said.
However, the FSSAI order on ban continues
for Maggi instant noodles in the domestic
market in India.
Sale of Maggi Noodles Banned In Indian States
MSG or Monosodium Glutamate is a salt of
the amino acid ‐ Glutamic Acid (glutamate).
A salt is the chemical name for a molecule
held together by opposite charges. Basically
one (mono) sodium atom is "stuck" to the
amino acid glutamate. Glutamic acid is
naturally present in our bodies and in many
foods and food additives.
As for amino acids, these are often called the
Role of MSG (Monosodium Glutamate) in Processed Foods.
building blocks of life because it takes many of
them linked together in a chain to create a
protein. Some amino acids must be eaten
because the body cannot make them and
these are called essential amino acids while
some the body can make which are known as
non‐essential amino acids. The life processes
are all dependent on proteins which play
critical roles in the body as structure,
messengers, enzymes, and hormones.
How MSG is formed in Foods
MSG occurs naturally in many foods, such as
tomatoes and cheeses. People around the
world have eaten glutamate‐rich foods
throughout history. In 1908, a Japanese
professor named Kikunae Ikeda was able to
extract glutamate from this broth and
48 | RICEOUTLOOK | July 2015
ARTICLE
determined that glutamate provided the
savory taste to the soup. Professor Ikeda
then filed a patent to produce MSG and
commercial production started the following
year.
Today, instead of extracting and crystallizing
MSG from seaweed broth, MSG is produced
by the fermentation of starch, sugar beets,
sugar cane or molasses.
FDA considers the addition of MSG to foods
to be “generally recognized as safe” (GRAS).
Although many people identify themselves
as sensitive to MSG, in studies with such
individuals given MSG or a placebo, scientists
have not been able to consistently trigger
reactions.
Over the years, FDA has received reports of
symptoms such as headache and nausea
after eating foods containing MSG. However,
we were never able to confirm that the MSG
caused the reported effects. These adverse
event reports helped trigger FDA to ask the
independent scientific group Federation of
American Societies for Experimental Biology
(FASEB) to examine the safety of MSG in the
1990s. FASEB's report concluded that MSG is
safe. The FASEB report identified some
short‐term, transient, and generally mild
symptoms, such as headache, numbness,
flushing, tingling, palpitations, and
drowsiness that may occur in some sensitive
individuals who consume 3 grams or more of
MSG without food. However, a typical
serving of a food with added MSG contains
less than 0.5 grams of MSG. Consuming more
than 3 grams of MSG without food at one
time is unlikely.
Significance of MSG in Foods
MSG tricks your tongue into making you
think a certain food is high in protein and
thus nutritious. It is not a "meat tenderizer".
It is not a "preservative". The food industry is
trying to confuse the issue by focusing on the
"fifth" taste sense they call umami. Free
Glutamic acid is detected by the taste buds as
a simple way to signal the presence of
protein in a food, just as there are fat
receptors to detect fats and receptors that
sense carbohydrate or sweet flavors. The
purpose is to help us discern real food from
inedible matter. It changes your perception
of not simply taste but the nutritious
qualities of what you put into your mouth.
However, and here is the main problem with
free Glutamic acid ‐ It is the very same
neurotransmitter that your brain and many
organs including your ears, eyes, nervous
system and pancreas in your body use to
initiate certain processes in your body.
MSG stimulates the pancreas to produce
insulin. So many diets these days are
concerned about the Glycemic Index of foods
and yet none of them address the fact that
MSG and free Glutamic acid stimulate the
pancreas to release insulin when there
doesn't even have to be carbohydrates in the
food for that insulin to act on. The food
industry has found their own "anti‐appetite
suppressant". It's a convenient way to keep
consumers coming back for more. The blood
sugar drops because of the insulin flood. And
you are hungry an hour later. Sound familiar?
FDA requires that foods containing added
MSG list it in the ingredient panel on the
packaging as monosodium glutamate.
However, MSG occurs naturally in ingredients
such as hydrolyzed vegetable protein,
autolyzed yeast, hydrolyzed yeast, yeast
extract, soy extracts, and protein isolate, as
well as in tomatoes and cheeses. While FDA
requires that these products be listed on the
ingredient panel, the agency does not require
the label to also specify that they naturally
contain MSG. However, foods with any
ingredient that naturally contains MSG
cannot claim “No MSG” or “No added MSG”
on their packaging. MSG also cannot be listed
as “spices and flavoring”
Glutamate is just one of many amino acids
used by the body and linked into the chains of
protein in the body. However some amino
acids are free to float around by themselves as
well as being found linked into proteins
because they serve vital functions ‐ some are
neurotransmitters which carry nerve cell
impulses throughout the body. Amino acid
neurotransmitters are l ike chemical
messengers carrying news from nerve cell to
n e r v e c e l l . S o m e a m i n o a c i d
neurotransmitters like glutamate trigger
nerve cells to fire; others like turbine and
gamma amino butyric acid tell those firing
nerve cells to cease firing. In patients who
suffer a stroke, for example, an excess of
glutamate in the brain causes the nerve cells
to die from overstimulation. Glutamate
blocking drugs are being used to prevent
some of this damage.
Most amino acids if not used right away, are
not stored as amino acids. The body has
elaborate means of changing extra amino
acids into other amino acids, and removing
nitrogen and changing amino acids into fuel to
be stored. There are processes such
as”transamination" and "deamination" which
occur mostly in the liver. In patients with
compromised livers, however, they may have
trouble transaminating cysteine, for example,
into taurine, the amino acid that acts counter
to glutamate. Also, an excess of the amino
acid aspartate (found in Nutrasweet) may
result in excess glutamate, since the body can
convert aspartate directly to glutamate.
Aspartate and glutamate affect some of the
same receptors. In a different example,
there is an enzyme that the body uses to
convert excess glutamate into another
neurotransmitter called GABA. In many
patients with Type II Diabetes, their bodies
view the enzyme responsible for turning MSG
into GABA as an enemy and create antibodies
to attack it so that it cannot do its job. The
body is compromised in its job of getting rid of
excess glutamate.
Methods of Analysis of MSG in Foods
Monosodium L‐glutamate (MSG), chemically
known as 2‐amino pentanedioic or 2‐amino
glutaric acid, is normally used as a flavor‐
enhancing ingredient more commonly used in
traditional Asian cuisine. Monosodium
glutamate is absorbed very quickly in the
gastrointestinal tract, so MSG could spike
blood plasma levels of glutamate. This is in a
class of chemicals known as excitotoxins.
Spectrophotometric derivative HPLC, HPLC
with UV detection, fluorescence detection,
G C , p a p e r c h r o m a t o g r a p h y, a n d
potentiometric methods were reported for
analysis of MSG in food products.
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50 | RICEOUTLOOK | July 2015
ARTICLE
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52 | RICEOUTLOOK | July 2015
U�liza�on of By Products of Rice Industries into Value Added Products
Rice is well known as one of the main cereal crops and staple food for most of the world's popula�on, especially Asian countries. Approximately 600 million tons of paddy rice is harvested worldwide annually. Generally, rice is consumed in cooked form by humans to obtain various nutrients, in addi�on to their calorific intake. The milling of paddy rice has nearly a 70% yield of rice (endosperm) as its major product, although there are some unconsumed por�ons of the rice produced which are known as by products such as rice husk (20%), (8%) and rice germ (2%). Most of the rice by‐rice branproducts, including rice and rice bran, which are used as animal huskfeeds. Brewer's rice, which is a mixture of broken rice, rice bran and rice germ, is mainly also used in the produc�on of fermented beverages such as beer and related products. In recent years, rice by‐products have received increased a�en�on as func�onal foods due to their phenolic base compounds, in addi�on to having high amounts of vitamins, minerals and fiber, which can help to lower cholesterol and an�‐atherogenic ac�vity. Other, possible proper�es in rice by‐products that might have posi�ve health effects include compounds to improve the lipid profile and blood glucose level. In view of rich nutri�onal and therapeu�c significance of these byproducts of rice industries various scien�fic processes have been developed to u�lize these byproducts into value added products.Possible Methods to U�lize By Products of Rice IndustriesThe economics of rice milling industries is largely dependent on the useful commercial u�liza�on of its by‐products. In view of the Husk, Bran and Broken Rice being the major by‐products of the rice milling industries, these by‐products can be u�lized in a be�er ways with regard to economical and profitable manner both for industrial and feed purposes. ‐Broken rice is a grade of rice consis�ng of grains broken in the milling process. On milling , commonly known as Asian rice or paddy rice, produces around 50% brown rice then approximately 16% broken rice, 20% husk, 14% bran and meal. Further, grains break before and a�er milling in transport. Mechanical separators are used to separate the broken grains from the whole grains. Broken rice may or may not have lower fiber and nutrient content, but possesses similar energy content to intact rice.Very small broken rice is called 'brewer's rice', which is used by brewers for fermenta�on process for beer making. Due to the different size and shape of the grains, broken rice has a so�er texture and it is also used to make which is used in laundry, foods, starchcosme�cs and in tex�le industries. There are reports that broken rice is also consumed as part of local cuisine in West Africa, Thailand and elsewhere in South East Asia. Where the broken varie�es are o�en less expensive. so are preferred by poorer consumers. In Vietnam Cơm tấm (literally "broken rice") is a popular rice dish with pork. Rice husk cons�tutes the largest by‐product of rice milling and
one fi�h of the paddy by weight consists of rice husk. Rice husk has a considerable fuel value for a variety of possible
industrial uses. Hence, the major use of husk at the moment is as boiler fuel, wherever parboiling is prac�ced.
Rice husk is tough because of its silica‐cellulose content. The silica content in husk is the highest among plant offal. It contains 15 to 18 percent silica and therefore, it is a potent source of silica for the manufacture of silicates or in glass manufacture.
‐Pulverized husk is available wherever paddy is parboiled and it is mixed with other mill frac�ons as ca�le feed. Pulverized husk has a low feed value and it has low protein content. It contains more than 30% crude fiber. If nitrogen content in pulverized husk is increased by blending with other nitrogen rich feeds and fiber content is brought down to around 10 per cent, pulverized husk can be used as ca�le feed on large scale. Rice bran is the most valuable by‐product of the rice milling
industry. It is obtained from the outer layers of the brown rice during milling. Rice bran consists of pericarp, aleurone layer, germ and a part of endosperm. Rice bran obtained during milling amounts to 4 to 9 per cent of the weight of paddy milled. True bran amounts to 4 to 5 per cent only and rest is polishing of inner bran layers and por�on of the starchy endosperm.
There are three groups of Rice bran which have been classified as: Full fa�ed raw bran (i.e. raw bran) obtained from milling of raw
paddy Full fa�ed parboiled bran (i.e., parboiled bran) obtained from
milling of parboiled paddy. De‐fa�ed/De‐Oiled bran obtained a�er extrac�on of oil from
either raw or parboiled bran.Rice bran can be u�lized in various ways. It is a poten�al source of vegetable oil. Refined oil can be a
supplementary source of edible oil. Raw rice bran contains 12‐18% oil, whereas parboiled bran contains 20‐28% oil. The de‐oiled bran contains about 1 to 3 percent oil only.
Rice bran also contains high fat and protein. It also consists vitamins, minerals and many other useful
chemicals. In view of its nutri�onal value, it is also used as feed for poultry
and livestock. Defa�ed/de‐oiled bran contains higher percentage of protein
(17‐20%) vitamins (A and E) and minerals than full fa�ed bran obtained from raw and parboiled paddy. Thus the full fa�ed bran is an excellent ingredient for both food and feed.
Further, crude bran oil contains high free fa�y acids (FFA) and is used for manufacture of soap and fa�y acids. Crude oil of high FFA is refined and produced of low FFA content (about 5%) for edible purpose. Tocopherols and waxes of high mel�ng points are the by‐products of the bran oil refining industry, which are suitable for various industrial uses too.Thus, all the byproducts of rice industries which are formed or obtained at one or the other stages of milling and processing can be converted into value added products .Such u�liza�on of by products will pave a way to control environmental pollu�on and to generate addi�onal revenue to the farmers and industries.
ARTICLE
Total packaging processing and supply chain event
30/07/2015‐02/08/2015Praga� Maidan New Delhi
Total packaging processing and supply chain event
30/07/2015‐02/08/2015Praga� Maidan New Delhi
Food Show Auckland 2015
30/07/2015‐02/08/2015ASB Showgrounds, 217 Greenlane West, Epsom, Auckland
The Food & Agribusiness Management Program, USA
21/07/2015 ‐ 31/07/2015Cornell University, Campus Informa�on and Visitor Rela�ons Day Hall,Lobby Cornell University, New York
Manila Food & Beverage Expo 2015
22/07/2015 - 26/07/2015
World Trade Center Metro Manila, 2/F WTCMM Building,Gil Puyat Ave. Extension cor Diosdado Macapagal Blvd, Manila
Gujarat University Exhibi�on Centre, Ahmedabad, Gujarat, INDIA.
Food Trade Expo 2015
04/08/2015‐06/08/2015
Food Promach 2015
11/08/2015 - 13/08/2015
Pragati Maidan New Delhi
Grain Tech India 2015, Bangalore21/08/2015 ‐ 23/08/2015Banglore Interna�onal Exhibi�on Centre, Banglore, Banglore
FOODBIZ INDIA 201518/08/2015-19/08/2015Fortune Murali Park, Vijayawada, Vijayawada, ANDHRA PRADESH, India
54 | RICEOUTLOOK | July 2015
EVENT CALENDER
EVENT CALENDER
Food Pro 2015 28/08/2015 - 30/08/2015
Chennai Trade Centre, Tamilnadu Trade Promotion Organisation, CTC Complex,Nandambakkam, Chennai 600 089, Chennai,
Food and Hotel Thailand(FHT) 201502/09/2015 - 05/09/2015
Bangkok International Trade & Exhibition Centre (BITEC), Bangkok International Trade & Exhibition Centre (BITEC), Bangkok, Thailand
World Food Istanbul 2015, Turkey
03/09/2015 - 06/09/2015
İstanbul Expo Center / CNR EXPO, Istanbul Fair Center – CNR Expo Halls, Turkey
World Food Expo 2015 (WOFEX)05/08/2015 ‐ 08/08/2015
World Trade Center Metro Manila, 2/F WTCMM Building, Gil Puyat Ave. Extension corDiosdado Macapagal Blvd, Manila
IFTECH PAKISTAN 2015
01/09/2015 - 03/09/2015
Karachi Expo Center, University Road, Karachi
56 | RICEOUTLOOK | July 2015
The 19th International (Shanghai) Organic& Green Food Industry Expo 201517/09/2015 - 19/09/2015
Shanghai International Exhibition Center (Intex Shanghai),88 Loushanguan Road, Shanghai, 200336
Food Processing & Packaging Indonesia 201530/09/2015 ‐ 03/10/2015Jakarta Interna�onal Expo (JIExpo), Gedung Pusat NiagaLt. 1 Arena PRJ Kemayoran, Jakarta,INDONESIA
The India Foodex-Bangalore21/08/2015 - 23/08/2015Bangalore International Exhibition Center, Tumkur Road, Banglore
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58 | RICEOUTLOOK | June 2015
Page no. Company Name
2 Shan� Agro Industries
3 Bharat Industrial Enterprises Limited
7 Ingersoll Rand
11 Umachi Foods & Commodi�es
13 Rajesh Industries
15 Adani Willmar
17 Orange Sor�ng Machine
19 Silvertone Gravu‐Flex Pvt. Ltd.
21 Nichrome Packaging Solu�ons
23 Amir Chand Jagdish Kumar (Exports) Ltd.
27 Kissandhan Agri Financial Services Pvt. Ltd.
30 Lama Rice (P) Ltd.
33 Unique Color Sorter
35 Tapodhani Industries
37 Indian Broker Associa�on Trade Mart
41 Sri Vinayaka Rice Techno
43 Sohan Lal Commodity Management Pvt. Ltd.
47 Jeevika Food Machine Private Limited
49 Tara Chand Group Of Companies
51 Absortech
53 LMI India
55 TEFLAS
57 Bry‐Air
59 GSI Group
60 Food Promach
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