2nd milestone

8/3/2019 2nd Milestone

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Al akhawayne University

School of Business Administration

Advance Quantitative Methods

GBU4401

Milestone: #2

Ahd Rankou

Youssef El Hadaj

Salim Nadifi

Dr. J.Abrache

Spring 2007


2/5

Introduction

Does advertising influence the stock price? We mean by advertisement all the

marketing campaign that comes before the introduction of a company on the Casablanca

stock-exchange. We have noticed from tv, newspapers, and other medias that some

companies, before their introduction into the stock-exchange, do huge marketing campaign

that costs important amount of money. On the other hand, other companies do not advertise;

Our objective from this research is to know if there is enough evidence that the marketing

campaign influence the stock price. To conduct our study, we choose to use two actual

companies in the stock exchange. To do so, we took the CGI (Compagnie generale

immobiliere) and CTM (Companie de transport maroccaine). We chose the CGI because they

did a massive marketing effort and the CTM because they didnt use advertisement.

Data collection is the first step to conduct our study; we will take historical prices of both

companies from the website (http://www.casablanca-bourse.com/). The data that we will use

reflect the performance of the company from its lunch period until it settles down.

Concerning the methodology, we will apply the concepts studied in class. Since we have two

companies, and we want to know either advertisement has an impact on the price, we will

compare two independent populations.
http://www.casablanca-bourse.com/http://www.casablanca-bourse.com/


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Action Plan :

Our main source of data is historical index prices of both companies.

We gathered the data from the Casablanca stock exchange website (http://www.casablanca-

bourse.com/). Through this information, we intend to use statistical tools to show how the

stock price may fluctuate depending on the advertisements. The results will help companies

that are planning to be introduced in the stock exchange to know whether advertising will help

them to collect more investors;

To conduct our study, we will use the hypothesis testing method for two populations.

Applying chapter 10 concepts (comparing two independent populations).

Hypothesis:

H0 : Advertising does not affects stock prices

H1: Advertising affects stock prices

Expected Conclusion:

After doing our study, companies must be able to know that advertising influences in

increasing the demand of the stock in the IPO (initial price offering) and then increasing the

stock price.
http://www.casablanca-bourse.com/http://www.casablanca-bourse.com/http://www.casablanca-bourse.com/http://www.casablanca-bourse.com/


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Appendix2: CTM

SANCECOURS_CLOTURE

14/05/2007 357.00

15/05/2007 378.00

16/05/2007 399.00

17/05/2007 410.00

18/05/2007 394.00

21/05/2007 407.00

22/05/2007 387.00

23/05/2007 372.00

24/05/2007 372.00

25/05/2007 380.00

28/05/2007 389.00

29/05/2007 372.00

30/05/2007 380.00

31/05/2007 390.00

01/06/2007 390.00

04/06/2007 395.00

05/06/2007 397.00

06/06/2007 390.00

07/06/2007 390.00

08/06/2007 383.00

11/06/2007 390.00

12/06/2007 380.00

13/06/2007 375.00

14/06/2007 380.00

15/06/2007 370.00

18/06/2007 370.00

19/06/2007 370.00

20/06/2007 365.00

21/06/2007 372.00

22/06/2007 372.00

25/06/2007 379.00

26/06/2007 375.00

27/06/2007 363.00

28/06/2007 379.00

29/06/2007 364.00

03/07/2007 367.00

05/07/2007 360.00

06/07/2007 352.10

09/07/2007 354.00

10/07/2007 353.00

11/07/2007 353.00

12/07/2007 350.00

13/07/2007 360.00

16/07/2007 341.00

19/07/2007 350.00

20/07/2007 345.00

24/07/2007 340.00

25/07/2007 350.00

26/07/2007 350.00

27/07/2007 350.05

31/07/2007 360.00

01/08/2007 380.00

02/08/2007 385.00

03/08/2007 382.00

06/08/2007 387.90

07/08/2007 387.00

2nd milestone

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