2nd mini project instructions
TRANSCRIPT
2ND MINI PROJECTCREATION OF A BROCHURE OF A
COMPANY
English CourseSENA-POLITÉCNICO GRAN COLOMBIANOPROGRAM: NEGOCIOS INTERNACIONALESPRESENTATION BY: NATALIA MARÍN GARCÍACOMPETENCE: PRODUCIR TEXTOS EN INGLÉS DE FORMA ORAL Y ESCRITA
WHAT IS A BROCHURE?
A BROCHURE IS A SMALL PRINTED PAPER PIECE, USUALLY MADE FROM A
SINGLE SHEET. BROCHURES ARE TYPICALLY 8.5" X 11" OR 8.5" X 14" TRI-FOLD,
BUT THEY CAN HAVE DIFFERENT DIMENSIONS
AND NUMBERS OF FOLDS. BROCHURES ARE OFTEN ALSO REFERRED TO AS
PAMPHLETS OR LEAFLETS.
HTTP:/ /CTB.KU.EDU/EN/TABLE-OF-CONTENTS/PARTICIPATION/PROMOTING-INTEREST/BROCHURES/MAIN
BEFORE WRITING THE BROCHURE:
1. DECIDE THE TONE YOU WANT TO CONVEY.
A BROCHURE WILL REPRESENT YOUR COMPANY TO POTENTIAL CUSTOMERS,
AND FIRST IMPRESSIONS CAN BE POWERFUL.
DO YOU WANT YOUR COMPANY TO LOOK FRESH
AND INVENTIVE- OR SOMETHING ELSE?
BEFORE WRITING THE BROCHURE:
2. DETERMINE THE
BROCHURE'S PURPOSE.
DO YOU WANT TO MAKE A BROCHURE TO HIGHLIGHT
YOUR COMPANY OR ENGAGE THE READER IN A SPECIAL
PRODUCT, SERVICE OR PROMOTION?
BEFORE WRITING THE BROCHURE.
3. USE GOOD PHOTOGRAPHY IN YOUR BROCHURE ADVERTISING.
INFORMATION OF THE BROCHURE
1. GENERAL DESCRIPTION:
*NAME OF THE COMPANY *LOGO *MOTTO *VISION/ MISSION*CONTACT INFORMATION: ADDRESS, E-MAIL, CONTACT PERSON, PICTURE OF THE COMPANY.
2. SERVICES OF THE COMPANY.
INCLUDE AT LEAST 3 SERVICES.WE OFFER…
3. MAP OF THE LOCATION OF THE
COMPANY.
INCLUDE A MAP OF THE PLACE WITH AT LEAST 8 OTHER PLACES LISTED
ASIDE, THE AVENUES AND THE STREETS.
LOCATION AND HOW TO ARRIVE: MEANS OF
TRANSPORTATION TO GET THERE.
4. TOURISTIC INFORMATION: PLACES TO VISIT IN MEDELLÍN. (AT LEAST 5).
EXAMPLE:RUTA N (ADDRESS, TELS, LOCATION (3 REFERENCES), 3 LINES DESCRIPTION.
6. CLOSING OF THE BROCHURE.
EXAMPLE:- INCLUDE ANOTHER PICTURE RELATED TO THE COMPANY.- BASIC INFO: ADDRESS, TELEPHONE, E-MAIL, CITY, SOCIAL NETWORKING: FACEBOOK, TWITTER, INSTAGRAM.