2nd Quarter FY 2015 Earnings Presentation

Zhaopin Limited

February 17, 2015

0

This presentation contains forward-looking statements made under the “safe harbor” provisions of Section 21E of

the Securities Exchange Act of 1934, as amended, and the U.S. Private Securities Litigation Reform Act of 1995.

These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “future,”

“intends,” “plans,” “believes,” “estimates,” “confident” and similar statements. Zhaopin may also make written or

oral forward-looking statements in its reports filed with or furnished to the U.S. Securities and Exchange

Commission, in its annual report to shareholders, in presentations and other written materials and in oral

statements made by its officers, directors or employees to third parties. Any statements that are not historical

facts, including statements about Zhaopin’s beliefs and expectations, are forward-looking statements that involve

factors, risks and uncertainties that could cause actual results to differ materially from those in the forward-looking

statements. Such factors and risks include, but not limited to the following: Zhaopin’s goals and strategies; its

future business development, financial condition and results of operations; its ability to retain and grow its user

and customer base for its online career platform; the growth of, and trends in, the markets for its services in

China; the demand for and market acceptance of its brand and services; competition in its industry in China; its

ability to maintain the network infrastructure necessary to operate its website and mobile applications; relevant

government policies and regulations relating to the corporate structure, business and industry; and its ability to

protect its users' information and adequately address privacy concerns.

Further information regarding these and other risks, uncertainties or factors is included in the Company's filings

with the U.S. Securities and Exchange Commission. All information provided in this presentation is current as of

the date of the presentation, and Zhaopin does not undertake any obligation to update such information, except

as required under applicable law.

Safe Harbor Statement and Disclaimer

1

Executive Summary Page 3

Business Overview Page 4-5

Investment Highlights Page 6-10

Key Financials and Operational Metrics Page 11-16

Growth Strategy Page 17-19

Table of Contents

2

Executive Summary

FY15 Q2 Results Highlights

• Solid revenue growth: total revenues ~19% YoY, net income

increased ~52% YoY

• Strong margins: gross margin at ~89%, net margin at ~18%

• Strong cash position: RMB1.7 billion, equivalent to cash per ADS of

approximately US$5.2.

Key Growth Drivers

• Number of unique customers for FY15 Q2 was 272,281, representing

~30% YoY growth

• Continued penetration into low tier cities and expansion of SME

customer base

• Market leadership in job seeker traffic (i.e. average daily unique

visitors) throughout 2014

• As anticipated and in-line with focus on expanding market share, Q2

FY15 ARPU experienced moderate decline.

Recent Developments

• From August to September 2014, the Company conducted a survey

for the “Best Employers in China for 2014”.

• In November, 2014, the Company launched its bi-annual 'Graduate

with a Future' employment campaign to help connect China's millions

of new university graduates with relevant job opportunities.

No. of

Unique

Customers

+30% yoyTotal

Revenues

+19% yoy

Net Income

+52% yoy

3

Overview of business and marketplace

Zhaopin engages white-collar users throughout their career lifecycle

Graduation

Campus recruitment

xiaoyuan.zhaopin.com

Change job

White collar

recruitment

www.zhaopin.com

Career advancement

High-end

Recruitment

www.highpin.cn

Skills and personality assessment

Assessment and

testing services

ceping.zhaopin.com

Continuous education

Vocational learning

and training

edu.zhaopin.com

Complementary service offerings across the entire career lifecycle of our users

Jobseekers EmployersBest search and

matching experience

Core onlinerecruitment platform

4

Zhaopin30%

Player 225%

Others45%

2.1 2.0

0.8

Zhaopin Player 2 Player 3

Zhaopin – China’s leading career platform

Source: iResearch Public Data, iResearch Survey

Note:

1) Simple average number of daily unique visitors each month in CY2014.

2) Average of monthly visits per user throughout CY2014.

3) According to iResearch Survey for CY2013.

4) As of Dec 31, 2014, including CJOL data.

5) For the Q2 FY2015, including CJOL data.

Zhaopin is a leading career platform in China which connects users with relevant job opportunities throughout their career lifecycle

Average daily unique visitors(1)

(in millions)

A large user and employer platform

Unique customers(5):

272,281Job postings(5):

5.5mn

Registered users(4):

93.8mnCompleted resumes(4):

69.2mn

Average monthly visits per user(2)

11.0

5.9

1.5

Zhaopin Player 2 Player 3

“Most frequently used job-search website in China” (3)

5

(frequency)

Source: Company data.

Key Investment Highlights

Nationwide sales and customer services network & large and diversified customer base

3

Evolving career platform exposed to a large and growing addressable market

1

Backed by a leading strategic investor and new IPO investors

4

Market leading career platform and highly recognized brand

2

6

74

104

151

2013 2017E

Zhaopin's (stand-alone) registered users

Number of online job seekers in China

Exposed to a large and growing employment market with

significant growth opportunities

Zhaopin registered users vs. China online job seekers Zhaopin unique employers vs. China online employers

1

(in millions) (in millions)

Source: Company data and iResearch Survey

Notes:

(1) # of online job seekers in China.

(2) # of online employers in China.

(3) Zhaopin’s number of registered users as of December 31, 2013.(Zhaopin standalone data)

(4) Zhaopin’s number of unique employers for the 12 months ended December 31, 2013. (Zhaopin standalone data)

Multiplier effect on the

number of placements as

a result of increase in job

changes per user

Under-penetrated and growing user(1)

base … …and employer base(2)

0.27

2.0

3.9

2013 2017E

Zhaopin's (stand-alone) number of unique customers

Number of online employers in China

(4）

Penetration

=71.3%

Penetration

=13.5%

(3）

7

Jan 2014 1st 2nd 5th

Feb 2014 1st 2nd 6th

Mar 2014 1st 2nd 7h

Apr 2014 1st 2nd 6th

May 2014 1st 2nd 6th

Jun 2014 1st 2nd 6th

Jul 2014 1st 2nd 6th

Aug 2014 1st 2nd 5th

Sep 2014 1st 2rd 4th

Oct 2014 1st 2rd 4th

Nov 2014 1st 2rd 4th

Dec 2014 1st 2rd 4th

Market leader focused on recruitment and career

related services

Players that focus exclusively on

recruitment and career-related services

High-end niche recruitment websites

Does not provide full suite of recruitment and

career-related services

Professional networking websites

Student-focused niche websites

General websites which offer recruitment as

part of their services

2

Source: iResearch Public Data. The ranking is measured among major

online recruitment companies in China.

Based on job seeker metrics, Zhaopin is consistently the

market leader that is exclusively focused on recruitment and

career related services through a jobseeker’s career lifecycle

Ranking by average daily unique visitors

8

Extensive nationwide network leading to a strong and

diversified customer base

Our nationwide sales footprint enables us to develop business relationships with customers in targeted local markets and

industry verticals

Cities with online coverage only

Cities with online and newspaper

City with online and centralized call center

Regions covered by centralized call center

Shanghai

Chongqing

Chengdu

Changsha

Wuhan

Xian

Fuzhou

Xiamen

ShenzhenGuangzhou

Hangzhou

SuzhouHefei

Zhengzhou

DalianShijiazhuang Tianjin

Beijing

JinanQingdao

ShenyangMore than 2,700

sales and account management representatives in 33 regional offices nationwide

Taiyuan

Haerbin

Nanjing

Kunming

Ningbo

Wuxi

ChangchunJilin

Nanchang

Guiyang

3

Real estate

Automotive

Consumer /

retail

Technology

Financial

services

9

*

• Numbers are calculated as of end of December 2014. The company opened its second call center in Suzhou in October 2014.

SEEK is a global online employment business

Largest global online employment marketplace by earnings and

market cap

Operations in 14 countries

Strong growth track record (FY10 to FY14)

− Revenue CAGR = 34%

− EBITDA CAGR = 50%

SEEK has delivered large excess returns over S&P/ASX 200(1)

over a sustained period.

Source: Seek public filings, Seek website, CIA world Factbook and Internet World Stats

Note:

1) Total shareholder returns include dividends and share price appreciation to 13 February, 2015

4

New Shareholders since the IPO

Apax Partners came in as a Concurrent Private

Placement investor

Other new shareholders include leading institutional

investors across U.S., Europe, Asia and Australia

markets

Zhaopin is currently covered by Credit Suisse & UBS

10

13.0%57.1%

118.9%45.1%

214.1%

882.0%

1 year TSR 5 year TSR Since SEEK's IPO (19 April 2005)

S&P/ASX 200 SEEK

Strong shareholder support from SEEK & other new

shareholders

821.5

908.9

1,079.8

288.0 341.8

FY2012 FY2013 FY2014 FY14Q2 FY15Q2

772.9

866.9

1,057.7

282.2336.9

FY2012 FY2013 FY2014 FY14Q2 FY15Q2

Total revenues

(RMB million)

Net revenues

11

(RMB million)

Source: Company data.

Strong Q2 result with total revenues and net revenues growth

of 18.7% and 19.4% YoY, respectively

692.8

769.1

882.5

219.1264.0

FY2012 FY2013 FY2014 FY14Q2 FY15Q2

Online recruitment services revenues Number of unique customers and ARPU

(RMB million) (Average Revenue per Customer ("ARPU") in RMB)

Expanding customer base drive online recruitment revenue

growth

• Faster growth in online recruitment services revenues primarily driven by strong growth in customer volume, which is a

reflection of our strategic focus on growing expansion of SME base and further penetrating in lower tier cities.

• As anticipated and consistent with market share focus, ARPU decline attributable to strong growth in newly acquired SMEs who

typically purchase introductory, lower-priced products on the expectation that over time there will be opportunities to cross or up

sell additional products and services. 12

Source: Company data.

222

257

335

210

272

FY2012 FY2013 FY2014 FY14Q2 FY15Q2

No. of unique

customers('000)

3,114 2,991

2,633

1,043 970

FY2012 FY2013 FY2014 FY14Q2 FY15Q2

ARPU

(RMB million)

13

Source: Company data.

84% 85% 82%76% 77%

16% 15% 18%24% 23%

FY2012 FY2013 FY2014 FY14Q2 FY15Q2

Online recruitment services Other services revenues

128.8

139.8

197.3

68.9 77.8

FY2012 FY2013 FY2014 FY14Q2 FY15Q2

Revenue Breakdown Between Online and Other Services Other Services Revenues

• Particularly pleasing growth in assessment & campus services

Continuation of solid growth in other services which reflects

ongoing customer demand

Operating expenses (unaudited)

Operating profit and margin (unaudited)

(RMB million)

(RMB million)

(RMB million)

* All quarters refer to fiscal quarters. Zhaopin’s fiscal year refers to the 12 months ended June 30.

** Reported net profits for FY13 Q3 and Q4 included withholding taxes associated with cash dividends by a subsidiary to Zhaopin Ltd. in an amount of RMB12.5 million and RMB 9.9 million respectively.

Excluding such taxes, the net profits and net margins would be RMB 35.8m and 16.8% for FY13 Q3 and RMB47.5m and 20.4% for FY13 Q4, respectively.

***Excluding the one-time tax expense of RMB4.8 million arising from the ownership change of a consolidated affiliated entity, our net profit and net margin for FY15, 1Q would have been RMB64.7 million

and 22.4%, respectively.

1

Net profit and margin (unaudited)

(RMB million)

Gross profit and margin (unaudited)

185.8

202.2 194.8215.5 216.7

249.5 237.9258.3

268.3299.993.5%

91.0%91.3%92.7%93.0%

88.4%

90.3%

92.6% 92.8%

89.0%

13 Q1* 13 Q2 13 Q3 13 Q4 14 Q1 14 Q2 14 Q3 14 Q4 15 Q1 15 Q2

131.6150.6 151.6 156.1

165.2194.0 184.6 191.7 200.0

228.1

66.2%67.8%71.0%67.2%70.8%68.7%70.0%68.7%69.2%67.7%

13 Q1 13 Q2 13 Q3 13 Q4 14 Q1 14 Q2 14 Q3 14 Q4 15 Q1 15 Q2

54.2 51.6

43.3

59.4

51.555.5 53.3

66.5 68.4 71.8

27.3%

23.2%20.3%

25.5%22.1%

19.7%20.2%

23.9%23.7%21.3%

13 Q1 13 Q2 13 Q3 13 Q4 14 Q1 14 Q2 14 Q3 14 Q4 15 Q1 15 Q2

14

Source: Company data. All quarterly margins are calculated as a % of quarterly net revenue.

49.6

45.2

23.3

37.6

47.2 40.5 43.4

55.5 59.9 61.5 25.0%

20.3%

10.9%

16.2%20.2%

14.4%16.5%

19.9% 20.7%18.3%

13 Q1 13 Q2 13 Q3 ** 13 Q4 ** 14 Q1 14 Q2 14 Q3 14 Q4 15 Q1*** 15 Q2

Track record of steady margin expansion despite a focus on re-

investment to grow Zhaopin’s market share

617.8

944.9

1,536.7

1,662.1

FY2012 FY2013 FY2014 FY15Q2

330.0

390.7

488.7 534.4

FY2012 FY2013 FY2014 FY15Q2

Deferred revenue Cash balance*

(As of fiscal year-end )

(RMB million)

• Including restricted cash, time deposits and restricted time deposits.

15

Source: Company data.

(As of quarter-end )

(RMB million)

(As of fiscal year-end )

(RMB million)

(As of quarter-end )

(RMB million)

The growth rate in deferred balance Q2 FY15 v Q1 FY15 was 7.7%

and has accelerated from the growth rate of 1.6% (Q1 FY15 v Q4)

Healthy growth in key operating metrics*

No. of Registered Users No. of Completed Resumes

No. of Job Postings

(in million)

56.6

76.9 89.5 81.4 93.8

FY2012 FY2013 FY2014 FY14Q2 FY15Q2

7.6 11.0

18.1

4.1 5.5

FY2012 FY2013 FY2014 FY14Q2 FY15Q2

41.3

57.1 66.5 60.3

69.2

FY2012 FY2013 FY2014 FY14Q2 FY15Q2

Average Daily Unique Visitors

(in million)

1.4 1.8 2.2 1.8 2.0

FY2012 FY2013 FY2014 FY14Q2 FY15Q2

* Includes CJOL’s metrics for the four months ended June 30, 2013, for the fiscal year ended and as of June 30, 2014 and for quarter ended and as of December 31, 2014, when both

Zhaopin Ltd. and CJOL were under common control of SEEK16

(As of fiscal year-end / quarter-end)

(in million)

(As of fiscal year-end / quarter-end)

( in million)

Source: Company data.

Our vision and growth strategy

Our vision is to connect the largest number of users with

career opportunities throughout their career lifecycle

Attract and retain more users and customers through branding and

enhanced user experience

Leverage our core platform to expand into adjacent product offerings

Continue to pursue our mobile strategies

Pursue strategic investment and acquisition opportunities

17

Attract and retain customers of our core business

1 2

3 4

Geographic expansion

Expand to areas outside of tier-

one and tier-two cities to cover

over 500 cities

Cooperation with local

government

SME customer base growth

Introduce new product offerings such

as priority listing and prominence

products

Refine product packages to meet

special needs of customers (e.g.,

iPin, ExpressPin)

Customer retention and loyalty

Further build brand loyalty and

increase repeat usage of our

website by providing key account

services

Customer lifecycle engagement

("Moment of Truth")

Targeted industries penetration

Acquire new customers from key

industry verticals where we are

already well established, such as real

estate, finance, high-tech, and

automotive

18

White-collar Higher endWhite-collarCollege

Learning

Recruiting

Assessment

Leverage our core platform to expand into adjacent product

offerings

智 联 培 训

19

(Corporate Training)edu.zhaopin.com

(Campus Recruitment)xiaoyuan.zhaopin.com

(High-End Recruitment)www.highpin.cn

(Candidate Assessment Service)ceping.zhaopin.com