2o13 cospro epo rt … · 10,000 aveeno protect and hydrate lotion sunscreen samples and coupons....
TRANSCRIPT
CosPro ReportA report on the Cosmetic, Fragrance and Beauty Care Industry 2O
132nd Quarter
Cosmetic Promotions’ New Sampling Program Concentrates on Holiday Parades
To participate, contact Tracie Gilbert: 877-665-1640 or [email protected]
Holiday Sampling Program Details & PricingThe CosPro Holiday Sampling Program costs vendors less than 25 cents per sample and delivers their sample (or coupon) to people already in the holiday (shopping!) mood. Samples will be collated into 20,000 holiday-themed drawstring bags and distributed person-to-person by CosPro “Street Team Elves” at events such as the Macy’s Thanksgiving Day Parade in New York, the America’s Thanksgiving Parade in Detroit, and the Hollywood Christmas Parade in Los Angeles. There will be a to-tal of 10 holiday events, with 2,000 bags distributed at each.
LESS THAN25¢PER SAMPLE
College girls love getting samples and students love using coupons to save money! So it makes sense for brands such as Burt’s Bees to target college students. Cosmetic Promotions helped them by distributing 75,000 coupons with samples of güd attached to female dorm room doors at 7 colleges nationwide. The bright and happy güd samples and artwork were collated into a matching bright blue plastic bag and hung on dorm room doors right before Spring Break.
Unlike email, most people actually look forward to getting their mail. Indeed, in a survey conducted by the United States Postal Service (USPS), 98% of consumers bring in their mail the day it’s received and 77% sort through it immediately. Even the arrival of so called “junk mail” is greeted with enthusiasm. According to the USPS, people spend an average of 25 minutes with direct mail such as sales flyers, promotions, coupons, etc.
This is good news for the sender, since the same study showed that receiving targeted direct mail inspires many people to go out to the store or buy online from the retailers who sent it.
Cosmetic Promotions has experience in executing gift-with-purchase distributions and direct-mail campaigns containing samples and coupons. We can provide everything to complete your direct mail distribution including design, printing, fulfillment and the trip to the post office.
Some 89% of all first-time purchases are the result of a trial or sample
Because sampling can be very expensive, Cosmetic Promotions helps vendors defray the costs by having multiple samples share one bag and then distributing these goody bags at high-traffic events. For 4th quarter 2013, there are a ton of great opportunities to distribute these bags at holiday parades and festivals.
Snail Mail is Still Hip in Marketing!
Reaching Out to the Next Generation of Shoppers
We are currently in the final stages of executing a sampling distribution of several brands to colleges this fall. We’ll give you an update in the next issue! güd sample
bags
to Reach 20,000 ShoppersHoliday Sampling Program
Maybelline MailerGlamCamp GWP Scarf
The CosPro Agency is already booked through 3rd quarter helping vendors implement events at various drug and mass retailers. They are expecting to be busy through the holidays as well. Manufacturers who want to book 4th quarter events, should contact us now to secure the prime weekends.
More than 1,500 beauty experts and professional makeup artists are registered and available nationwide with the CosPro Agency. The agency has a reputation for providing hip, highly reliable talent who are well trained in their field and in sales as well.
Special Offer: The CosPro Agency Will Donate $100 to Toys For Tots Book your 4th quarter events by September 30th and the CosPro Agency will donate $100 to Toys for Tots. Don’t miss out on this offer!
To book demos, contact Kristin Bocox at 877-3COSPRO Ext. 501 or [email protected]
New Brands Focus on In-Store Sampling to Turn “Shoppers” Into “Customers”The first half of 2013 has been an incredibly busy time for the staff at the CosPro Agency.
Event booking has soared back to pre-recession levels, proving that manufacturers still
believe the best way to launch a product is with direct sampling.
In March, the agency provided Nail
Experts to perform mini gel manicures
in 300 stores. Customers flocked to the
event and learned how to use the LED
light and polish strips to create a quick
salon-like gel polish that lasts up to 3
weeks. More than 2,200 pieces were sold
– almost one per customer who tried the
product. About 500 store associates were
trained to help improve future sales.
A huge sampling event took place in May to
promote the new Aveeno Protect + Hydrate
Sunscreen products with spokesmodel Jennifer
Aniston projected on a huge digital billboard in
Times Square.
The CosPro Agency street team distributed 10,000 Aveeno Protect and Hydrate Lotion Sunscreen samples and coupons.
Plus, one of their skin experts offered demonstrations in a nearby store, helping customers choose the right products for their skin type and try out the products.
The event was a great success — customers recognized Aveeno as a trusted brand and were excited to receive the samples.
Our ServicesEvent Planning
Ad Design
Ad Placement
Newsletters
Coupons
Contests
Sweepstakes
Premiums
Training
Rebates
Direct Mail
Plus In-store Talent
Makeup Artists
Models
Nail Techs
Ask about ourGrand Opening
Programs
Quarterly Sampling Program
High School Ad Program
College Sorority Sampling Program
Get the DetailsJoann Marks
President888-644-9916
Tracie GilbertVice President Sales
Kristin BocoxCosPro Agency Director877-3COSPRO ext. [email protected]
Visit Us Onlinecosmeticpromotions.com
Sally Hansen Nail Demonstrations
Aveeno Sun Times Square Takeover