3 advanced ways to get more out of your ppc competitive intelligence

Download 3 Advanced Ways To Get More Out of Your PPC Competitive Intelligence

Post on 15-Apr-2017




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Epic PPC Insights From Hanapin Marketing: What Weve Learned As An Agency


3 Advanced Ways To Get More Out Of Your PPC Competitive Intelligence



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Your PresenterJoe PutnamDirector of Marketing at iSpionage@josephputnam

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Join the conversationInclude the hashtag #thinkppc in your Twitter tweets.Or use the webinar question box to send us questions.

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Todays TipsHow to sort competitor keywords to find the most profitable terms.

How to study competitor landing pages to find A/B testing ideas for your own pages.

How to set up competitor alerts to automate your competitor monitoring.

#thinkppc Why You Need to Sort Comp. KWs

#thinkppc Sort the Results

#thinkppc The Result: Geicos Top 456 KWs

#thinkppc How to Study Competitor LPs

#thinkppc What to Look ForHow do they convert their traffic? Free download? Get a quote? Free tool?Whats their offer? 10% off? Free Shipping?Is there anything about the design that you like and think works well?

#thinkppc Example: Geico

#thinkppc Example: Wordstream

#thinkppc Example: SalesForce

#thinkppc How to Set Up Competitor Alerts

#thinkppc Web Page Alerts

#thinkppc Landing Page Alerts

#thinkppc Keyword Alerts

#thinkppc Live Q&A Time!


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Webinar Feedback: marketing@hanapinmarketing.com


Thank you for attending our webinar! #thinkppc