3 advanced ways to get more out of your ppc competitive intelligence
Post on 15-Apr-2017
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Epic PPC Insights From Hanapin Marketing: What Weve Learned As An Agency
3 Advanced Ways To Get More Out Of Your PPC Competitive Intelligence
Your PresenterJoe PutnamDirector of Marketing at iSpionage@josephputnam
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Todays TipsHow to sort competitor keywords to find the most profitable terms.
How to study competitor landing pages to find A/B testing ideas for your own pages.
How to set up competitor alerts to automate your competitor monitoring.
#thinkppc Why You Need to Sort Comp. KWs
#thinkppc Sort the Results
#thinkppc The Result: Geicos Top 456 KWs
#thinkppc How to Study Competitor LPs
#thinkppc What to Look ForHow do they convert their traffic? Free download? Get a quote? Free tool?Whats their offer? 10% off? Free Shipping?Is there anything about the design that you like and think works well?
#thinkppc Example: Geico
#thinkppc Example: Wordstream
#thinkppc Example: SalesForce
#thinkppc How to Set Up Competitor Alerts
#thinkppc Web Page Alerts
#thinkppc Landing Page Alerts
#thinkppc Keyword Alerts
#thinkppc Live Q&A Time!
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