3 challenges and 3 tips for your mobile strategy
DESCRIPTION
Visit us at http://www.propelics.com Presentation presented to the TabTimes Tablet Strategy conference in NYC in April, 2012. We presented what we see as 3 key challenges preventing companies from realizing the full potential value of mobility, as well as 3 tips to keep in mind when executing an mobile strategy.TRANSCRIPT
Welcome.@adambookmanI’m Adam Bookman,co-founder and partner at
@propelics
Q:How do Businesses realize the potential value of the iPad & Mobility?
5 Emerging Challenges:
1. Finding the Value2. Managing Demand3. Simplifying the Enterprise4. Securing the Mobile
Enterprise5. No Clear Ownership
1. Finding the Value
AppStore™Apps
EnterpriseSingle
PurposeMovingNeedles
Maturity timeframe
Va
lue
to
th
e e
nte
rp
ris
e
Email, Calendar, To DoConsumer App UsageCIO Concerns
Value gap
Anticipated ValueNovelty and Hype
Real Value Delivered
Business AppsCIO -> EnablerPorting of AppsERP, CRM Extension
Device excitement
Innovation excitement
Value excitement
New Use CasesEnterprise Mobility StrategyEmbracing the Paradigm
New Business ModelsChanging Work PatternsCustomer Interaction Changes
Business Intelligence
CRM
ERPTraining
Document viewer Videos
Executive Team
Signature captureBoard of Directors
Mapping/Navigation
email/calendar
Ports of custom apps
Field Service
Quote/OrderingPersonal Productivity
Sales
Virtualization
2. Managing Demand
Finance
SharePoint
3. Simplifying the Enterprise
Tablet •
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Laptop
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Tablet •
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Laptop
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Complex Enterprise and the Simple Elegance of the iPad
5 Tips for Your Strategy
1. Think Beyond Customer Apps2. An App is Not a Strategy3. Think Scenarios, Not Point Apps4. User Experience is Everything5. Build a Mobile Competency
1. Think Beyond Customer Apps
Customer Employee1 on 1
Partner Reseller
4. An App is Not a Strategy
Tablet •
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Laptop
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Tablet •
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Scenario Identification
App Prioritization
Roadmap of Value
Avoid the “One and Done”
3. Think Scenarios, Not Point Apps
Tablet •
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Laptop
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Tablet •
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Laptop
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Canvas&App&
Context&Based&Scenarios&
Tell the story, answer questions, build a relationship, close the transaction
Enterprise SystemsDocuments and Presentations
Video
FormsSignature
Account Opening
A:Challenge Your Traditional Customer InteractionsMobile is Not a Bolt OnDefine the Business BenefitGet Started Now
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