3 Content Strategies for your Local Venture It isn't easy competing against large corporations when it comes to marketing. On top of having already established a household brand name, they probably have much more resources to invest in PR companies and personals. But it's not as bad as you think. In fact, local ventures benefit from the personal relationship they have with their clients. With a solid strategy, this can be turned into your best advantage. Here are 3 pieces of advice just for you:

1. Communicate Consumers are more than gender, age and location recorded in some database. As such full-force automated promotion doesn't do it anymore. The majority of users want to be talked to. You need to see each piece of content like an original piece of conversation with your consumers. Moreover, personal content helps you to avoid pitching irrelevant marketing content to consumers.

2. Go Mobile We cannot stress this enough: Go mobile! An increased focus on mobile experience not only shows that your company is abreast with the latest IT and mobile communication developments, but also increases the accessibility of your content. The market is gradually shifting from desktop and laptop to mobile and so must your business

3. Streamline By streamline, we strictly mean unified content on all platforms. For example, align your mobile experience with your webpage experience so users can switch between devices. Users are more and more demanding of their marketers. Continuity and seamless as key terms here. Ensure that users can pick up where they left from and access the same content through their platforms.

Ingrid Gee, Internet Marketing Consultant. Blue Dress® Marketing, an Internet Marketing Company headquartered in Knoxville, TN. Internet Marketing Developed, Implemented and Managed to Full Circle! Organic Internet Search Engine Guru. Turn Key Internet Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online® ingrid@bluedressinc.com 865-951-5887