3 easy ways to get more mileage out of your content

Download 3 easy ways to get more mileage out of your content

Post on 09-Apr-2017

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  • Lily BradicContent Strategist

    Supercharged digital, lovingly crafted to perfection

  • Todays rankings are driven by thedynamic between individual

    content relevance and user intent

  • The merger method Poor-performing pages Content audits

    Well be covering:

  • Source:CMO(Adobe)2015

    51%

    ahrefs.com/blog/increase-website-traffic/

  • Low koalaty

  • Keyword Cannibalisation

  • Solve keyword cannibalisationCentralise authority

    = Organic ranking and traffic gains

  • - Top traffic-drivers- Dropouts- Top-level- Intent - Topic (e.g. savings, loans)- Branded/non-branded

    Group keywords by.

  • Behaviour organic traffic > Site content> Landing pagesSort by: Sessions (lowest first)

  • Does your content do exactly what it says

    on the tin in the title?

  • Source: Buzzfeed 2015

  • Stop creating content for the sake of it

  • Consolidate: pages that cover very similar topics

    Rewrite and refocus: unique content that isnt ranking

    Source: Buzzfeed 2015

  • Source: Buzzfeed 2015

  • Source: Buzzfeed 2015

    Content Audits

  • 1. Crawl first, audit later

    4 tips for better content audits

  • 1. Crawl first, audit later

    2. Customise your template

    4 tips for better content audits

  • 1. Crawl first, audit later

    2. Customise your template

    3. Use a sample

    4 tips for better content audits

  • 1. Crawl first, audit later

    2. Customise your template

    3. Use a sample

    4. Cover qualitative findings

    4 tips for better content audits

  • 12 seconds

    Thank you!Any questions?