3 easy ways to get more mileage out of your content

Download 3 easy ways to get more mileage out of your content

Post on 09-Apr-2017

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<ul><li><p>Lily BradicContent Strategist</p><p>Supercharged digital, lovingly crafted to perfection</p></li><li><p>Todays rankings are driven by thedynamic between individual</p><p>content relevance and user intent </p></li><li><p> The merger method Poor-performing pages Content audits</p><p>Well be covering:</p></li><li><p>Source:CMO(Adobe)2015</p><p>51%</p><p>ahrefs.com/blog/increase-website-traffic/</p></li><li><p>Low koalaty</p></li><li><p>Keyword Cannibalisation</p></li><li><p>Solve keyword cannibalisationCentralise authority</p><p>= Organic ranking and traffic gains</p></li><li><p>- Top traffic-drivers- Dropouts- Top-level- Intent - Topic (e.g. savings, loans)- Branded/non-branded</p><p>Group keywords by.</p></li><li><p>Behaviour organic traffic &gt; Site content&gt; Landing pagesSort by: Sessions (lowest first)</p></li><li><p>Does your content do exactly what it says </p><p>on the tin in the title?</p></li><li><p>Source: Buzzfeed 2015</p></li><li><p>Stop creating content for the sake of it</p></li><li><p>Consolidate: pages that cover very similar topics</p><p>Rewrite and refocus: unique content that isnt ranking</p><p>Source: Buzzfeed 2015</p></li><li><p>Source: Buzzfeed 2015</p></li><li><p>Source: Buzzfeed 2015</p><p>Content Audits</p></li><li><p>1. Crawl first, audit later</p><p>4 tips for better content audits</p></li><li><p>1. Crawl first, audit later</p><p>2. Customise your template</p><p>4 tips for better content audits</p></li><li><p>1. Crawl first, audit later</p><p>2. Customise your template</p><p>3. Use a sample</p><p>4 tips for better content audits</p></li><li><p>1. Crawl first, audit later</p><p>2. Customise your template</p><p>3. Use a sample</p><p>4. Cover qualitative findings</p><p>4 tips for better content audits</p></li><li><p>12 seconds </p><p>Thank you!Any questions?</p></li></ul>