Watson Customer Engagement

Gain Insight. Engage. Fulfill.

3 Essentials for Omni-channelCommerce

1/19/20173 Essentials for Omni-channel Commerce1

Watson Customer Engagement

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The Goal2

The pace of commerce is ever accelerating…so how can companies

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Anticipate trends?

Stay ahead of competitors?

Exceed customer expectations?

Watson Customer Engagement 1/19/2017The Essentials3

The Essentials

Gain Insights Engage Fulfill

Watson Customer Engagement 1/19/2017Momentology Study, Patrick Hong, 20144

Visibilityinto your customer’s behavior and preferences to deliver a personalized shopping experience.

Alignbehavioral-based actions to your business objectives.

Understandcross-channel behavior & intent to anticipate trends & behavior.

Maintainan evolving, ongoing dialogue with customers over time.

70% of consumers want more personalized shopping experiences.

Gain Insights

Watson Customer Engagement 1/19/2017IBM IBV Study, 2014„Greater Expectations, Consumers are asking for tomorrow, today.“5

Createand manage brand experiences optimized for each shopping channel.

Engageshoppers in context with location-based services and mobile notifications.

Delivercontent and offers optimized for mobile devices.

Deepencustomer engagement with mobile-optimized stores and apps.

Engage

83% of consumers are more likely to do business with brands that allow them to control where, when and how they interact.

Watson Customer Engagement 1/19/20176

Leverageyour store network to help customers with flexible fulfillment options across all channels.

60% of shoppers say being able to see whether or not an item is in stock before going to the store is important in the selection of a retailer.

Eliminatechannel barriers to better utilize inventory and serve customers.

Fulfill

Establish best fulfillment options by linking inventory with demand to pinpoint the delivery window.

StreamlineExecution with a single view of all orders and inventory across the entire fulfillment network.

IBM IBV Study, 2014„Greater Expectations, Consumers are asking for tomorrow, today.“

Watson Customer Engagement

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The Answer7

The AnswerIBM’s Omni-channel Commerce Solutions enable your business to:

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Drive the customer experience with flexible fulfillment and order orchestration.

Develop a better understanding of customer behavior and intent.

Deliver mobile-optimized experience and content.

Watson Customer Engagement

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Can you seamlessly deliver the ultimate commerce experience across all channels?

1/19/2017Watch the demo8