3 highly effective ways to generate leads in 2015
TRANSCRIPT
Tim Paige, Conversion Educator at LeadPages.
3 Highly Effective Ways To Generate Leads In 2015
@ThueLMadsen
Join the conversation on Twi!er
#KISSwebinar
Tim Paige - LeadPages - @TimThePaige
Tim Paige is the Conversion Educator at LeadPages. An experienced marketer in all forms of media, Tim spends his days speaking to the most successful marketers across multiple industries, along with business owners looking to increase their marketing efforts like you. In his short time at LeadPages, Tim has already helped grow their customer-base to 30,000 and increase their list by another 40,000 leads.
Your presenter
@timthepaige
Join the conversation on Twi!er
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Free Workbook To Help You Take Notes More Easily
www.leadpages.net/kmworkbook
About LeadPages
• Launched in January of 2013
• Since then have added over 30K customers
• About 100 people in size (and hiring at LeadPagesJobs.com)
• We process about 3 million opt-ins per month
• About 15 million page views per month
• In the last 30 days about 30K pages were created on our system
• We’re now storing billions of data points
WATCH WEBINAR RECORDING NOW
Step #1: Create A Resource Guide Landing Page
Why This Is The Best-Performing Evergreen Landing Page We’ve Ever Used
• It doesn’t require someone to process too much information (like a 3 minute video or a page of copy) in order to make a decision
• Everyone wants to know the tools that you're using
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Why This Is The Best-Performing Evergreen Landing Page We’ve Ever Used
• It outperforms a free report because a lot of folks are experiencing information overload and don’t want something else to read
• It outperforms video lead magnets because the perceived value of video lead magnets has gone down a lot lately due to the proliferation of launches and lack of time
• It outperforms opt-ins for free coaching sessions — greater value does not necessarily equal higher conversion rate.
• The amount of time you spend creating your lead magnet does not equal your conversion rate
You Can Create One Of These In Minutes
• If you’re a real estate agent: “Resource Guide: The Top 5 Safest Credit Boosting Home Loans Of This Year”
• If you’re a dentist: “Buyers Guide: The Top 5 Electric Toothbrushes Of This Year (Including The One That I Use)”
• If you’re a life coach: “App Guide: The Top 4 iPhone Apps For Increasing Your Productivity (Including The One That I Use Every Day)”
• Marketing Agency: “The Top 5 Digital Marketing Tools For Local Businesses (Hint: The 3 Best Ones Are Free)”
• Jewelry store: “Fashion Guide: The Top 3 Accessories To Look Hot In 2015 (Including 2 Under $100)”
• Fitness experts: “The Only 3 Pieces Of Exercise Equipment You Need In Your Home (Hint: They All Weigh Less Than 5 Pounds)”
Results
”LeadPages took my opt-in rate from 8.6% to 23% IN A SINGLE DAY.”— Brian Swichkow
More Results
”These are giving me 3x-4x conversions against the ones I was using before. A couple of tweaks and my biz will make at least 2x the money I was making.”— Teramis
Step #2: Utilize Your Thank You Page
The Path To Your Thank You Page
• Among BILLIONS of webpages, someone finds you (whether via SEO, your ads, social media, links, whatever)
• Then, a small percentage of them actually like your stuff enough to read a blog post or your About Me page.
• THEN, they enter their email address. (The average site-wide opt-in rate is between 0.5% and 2%)
• With all of these “filters” for someone to finally get to opt in, where do we take them?
Instead…
Use this as an opportunity to grow your list and keep your brand consistent with your Thank You Page.
But people are scared of doing webinars.
I’ll share with you an incredible way to gather market research, create a be!er connection with your audience, find topics for future content marketing, and grow your list… without creating content for webinars in advance.
A Quick Bonus: Why Webinars?
• 10 of the top 12 highest converting pages on our website are webinar registration pages
• Webinars are not dead
• They’ve made us more money than anything we’ve ever done (in terms of event based marketing)
• The majority of successful Fortune 500 so#ware companies, mediapreneurs, coaches, SaaS companies, affiliate marketers, eCommerce store owners etc — are all doing webinars.
Why Webinars?
• Quality traffic
• High conversion
• Partnerships
• Quick product creation (both paid and free products)
They provide:
So… how about that webinar tactic I mentioned?
A great way to rock a webinar is to do a Q&A webinar.
Want A Different Thank You Page Option?
”All we did was add a ‘thank you’ page a!er people register for our webinars and we’ve seen a 342% increase in Facebook likes. Thanks @LeadPages!”— Amanda Holmes, CEO of Chet Holmes International
Step #3: Create Content Upgrades
We started this webinar by discussing the Resource Guide Lead Magnet, which is a fantastic lead magnet.
But in 2015, one single lead magnet isn’t enough.
Most folks put the same lead magnet at the bo!om of every blog post…
… but if someone’s interested in THAT blog post, shouldn’t we be offering a lead magnet that’s specific to it?
That’s called a Content Upgrade. It “upgrades” the value of the blog post.
• Checklists (PDF)
• Downloadable PDF of blog post/transcript of podcast or video
• Worksheets
• Recipes
• Resource Guides
• ETC
Content Upgrade Ideas
• okdork.com/2014/09/09/linkedin-publishing-success/
• www.backlinko.com/google-ranking-factors
• www.conversioncast.com
These all use LeadBoxes (a 2-step opt-in) because they average a 30% increase in conversion rate over the standard, one-step opt-in.
Content Upgrade Examples:
• …they make your page a “giving page” instead of a “taking page”
• …they force your visitors to make a decision
• …they create “behavioral inertia”
2-Step Opt-Ins work because…
More Results
”Used LeadBoxes for my online hypnosis classes… signups increased 30% just using the link for the mailing list.”— hypnotistentertainment.com
More Results
”The LeadBox I’m using on my homepage (critical to my list growth) is converting at 45%. This will dramatically increase my revenue this year.”— Greg Hickman, founder of Mobile Mixed
2015 KISSmetrics Guide KISSmetrics Demo
h!p://kiss.ly/growth h!p://kiss.ly/demo
Questions?
Tim Paige Conversion Educator
LeadPages @timthepaige
Thue Madsen Marketing Associate
KISSmetrics @thuelmadsen
THANK YOU
Tim Paige @timthepaige