3 hiring hacks to up your 2016 recruiting game

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3 Hiring Hacks to Up Your 2016 Recruiting Game


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Featured Speaker

Mallory Brown Associate Marketing Manager

Glassdoor Twitter: @MalloryPorterB


Agenda

•  Analyze data and establish benchmarks

•  Adopt a marketer first-

mentality

•  Optimize candidate experience


1. Analyze Data and Establish Benchmarks


1. Analyze: Compare Your Plan Vs. Actual

• Did you hit major hiring goals? Quarterly and annually?

• What story does the data tell? • What proof points will show

whether changes are working as we move into 2016?


•  Tap into trends in traffic and ratings

•  What devices are your candidates using?

•  How long do they stay?

•  Where are they dropping off?

•  What is your competition doing?

1. Analyze: Leverage Data


1. Establish 2016 Benchmarks “Measure what matters based on your company culture and processes.” - Jennifer Jones Newbill, Dell

•  Career site traffic and engagement

•  Brand awareness •  Time to hire •  Quality of candidates

(app to hire ratio can be useful here)

•  Source of hire •  Cost per hire •  # of interview touches •  candidate experience

feedback •  Referrals


2. Adopt a Marketer-First Mentality


2. Adopt a Marketer-First Mentality: SEO

•  Use words

people search for

•  Be specific about skills

•  Use and carefully title images


2. Adopt a Marketer-First Mentality: Define Your Audience

•  Define your diversity efforts

•  Target candidate demographics

•  Tap into the mindset of current employees

•  Tailor to your

audience


•  Encourage employees to wear company gear and interact on social

•  Involve employees in the

hiring process

2. Adopt a Marketer-First Mentality: Employee Brand Ambassadors


Referral candidates are

5X more likely to get hired than other candidates

Employee referrals are the #1 SOURCE for quality new hires

Source: Staffing.org

Source: ERE

2. Adopt a Marketer-First Mentality


Encourage Communicate the Importance Incentive Train Make It Easy

1

2

3

4

5



•  Encourage viral photos and videos in all departments

•  Show the real “you” on a career blog or through social posts

•  Let employees be who they are



3. Optimize Candidate Experience


3. Optimize Candidate Experience

•  Career page •  Application process

•  Interview process

•  Follow up process

•  Social presence


3. Optimize Candidate Experience: Treat Candidates Like Customers

•  Get the inside scoop from new hires

•  Learn from and

respond to feedback

•  Provide a human touch


3. Optimize Candidate Experience Transparency

96% of job seekers say that it’s important to work for a company that embraces transparency Glassdoor Survey (October, 2014)


Questions?

3 hiring hacks to up your 2016 recruiting game

Recruiting & HR