3. how can companies attract and retain the right customers and cultivate strong customer...

Cultivating Relationships with the Right Customers

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Page 1: 3. how can companies attract and retain the right customers and cultivate strong customer relationships

Cultivating Relationships with the Right Customers

Page 2: 3. how can companies attract and retain the right customers and cultivate strong customer relationships

Without customers,you don’t have a business

Page 3: 3. how can companies attract and retain the right customers and cultivate strong customer relationships

But not all customers are profitable!

Page 4: 3. how can companies attract and retain the right customers and cultivate strong customer relationships

Top 20% of customers account for 80% of revenue

Page 5: 3. how can companies attract and retain the right customers and cultivate strong customer relationships

The aim is to build long term relationships

Page 6: 3. how can companies attract and retain the right customers and cultivate strong customer relationships

Take regular feedback

CRM focuses on the customer’s ‘touch points’

Page 7: 3. how can companies attract and retain the right customers and cultivate strong customer relationships

The first step is to make the brand relevant to the customer

Page 8: 3. how can companies attract and retain the right customers and cultivate strong customer relationships

Target customers with their permission

Page 9: 3. how can companies attract and retain the right customers and cultivate strong customer relationships

One-on-one marketing to exclusive customers

Empower the

Customer

Take regular feedback

Page 12: 3. how can companies attract and retain the right customers and cultivate strong customer relationships

Reward Loyalty

Page 13: 3. how can companies attract and retain the right customers and cultivate strong customer relationships

Only 5% complain if 25% are dissatisfied

Redressal of their complaints is of paramount importance

Page 14: 3. how can companies attract and retain the right customers and cultivate strong customer relationships

Create ties with other

trusted brands

Page 15: 3. how can companies attract and retain the right customers and cultivate strong customer relationships

Win back customers

Page 16: 3. how can companies attract and retain the right customers and cultivate strong customer relationships

Thank YouCreated by Ashutosh Rungta, IIT Roorkee, during an internship by Prof. Sameer Mathur, IIM Lucknowwww.IIMInternship.com

References:All images have been taken from Google image search and do not violate any copyrights.

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