Top Sales Article & Blog Post

TOP SALES MAGAZINE MAY 2016 41

Why is it that some companies are magnets forthe world’s best talent? Sure, having a great

product is a good start – but there’s more to it thanthat. And that “it” factor is something CEOs andsales leaders desire more than anything to achievebecause they know it means good things for thebottom line – very good things.

So how do you get top talent that will boost yourrevenues to invest in you? At SBI, we analyzed ourdatabase of 11K+ companies to identify the top tencompanies to sell for in 2016 based on input fromcustomers, sales teams, corporate executives andmarket research.

Let’s look at Broadridge, our number oneperformer, for insights on how it made the list and

how your company can too.

It’s Not All About the PerksWhen you see Broadridge is number one on SBI’sranking of the ten best companies to sell for in 2016,you may figure the reason has to do with theexcellent working conditions they provide, such asgood territories, fair quotas, competitivecompensation plans and exciting sales contests. Butthat’s not why. The truth is, the most sought­aftersales talent does not generally sign on to a companybecause of sales contests and award trips. It reallycomes down to how much the company is willing tofully equip their sales reps. For instance, providingfaster quote processing, pre­sales...

This Month’s Top Sales ArticleHow to Be a Company You Would Want toSell For by Greg Alexander

We recently sat down with a client team to leada sales enablement session. In the corner of

the room sat a few of the client’s eager and curiousmarketers. They watched and listened intently as wehelped guide and equip the sales team. After thetraining, the marketers approached us, wanting toknow more and were curious how their team couldbetter support sales and what that might look like.What a healthy, proactive approach! We wish moremarketing teams would take this kind of initiative.(And if your marketing team isn’t asking to be a partof this kind collaboration, INVITE THEM!)

The message that sales and marketing need towork together is not a new one, and it might sound

like a broken record. Go ahead, Google it. You willfind countless blogs, podcasts, articles, webinars,and the list goes on. Why is there still a need to keeppreaching this message? Because it is imperative toyour team’s success. However, despite thefrequency of this message, sadly, the majority ofsales and marketing teams continue to operate ontheir own islands. If this is you—if your company canresonate with this—please, keep reading.

Currently, 92% of decision makers believe sellersare NOT creating value for the buyers. That’s bad,folks. Sure, this could be due to ineffective selling,but I would bet a more significant contributor isbecause sellers have not been...

This Month’s Top Sales Blog Post3 Immediate Steps to Engage Buyers by Jay Mitchell

Read More

Read More