3 introduction on seo
Post on 21-Oct-2014
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Thanks to Certified SEO Specialist Ivan Llesol (http://www.ivanllesol.com) for preparing the presentation in behalf of RLCOMM International (http://www.rlcomm.org). For more information, email [email protected].TRANSCRIPT
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Introduction to
Presented by
IVAN SHIELDON LLESOLCertified SEO Specialist
www.twitter.com/ivanshieldon
Search Engine Optimization
www.rlcomm.org
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GOALS OF SEO
UNDERSTANDING SEO
WEBSITE ANALYSIS
KEYWORD RESEARCH
SEO DEFINED
GOALS OF SEO
Source : Google Search Engine
SEO SAMPLES
SEO SAMPLES
SEO DEFINED
SEO SAMPLES
SEO CASE STUDIES
ON-PAGE SEO
GOOGLE ANALYTICS
OFF-PAGE SEO
www.rlcomm.org
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GOALS OF SEO
UNDERSTANDING SEO
WEBSITE ANALYSIS
KEYWORD RESEARCH
SEO DEFINED
GOALS OF SEO
Source : http://blog.hubspot.com/blog/tabid/6307/bi d/2989/Inbound-Marketing-vs-Outbound-Marketing.aspx
SEO SAMPLES
SEO SAMPLES
SEO DEFINED
SEO SAMPLES
SEO CASE STUDIES
ON-PAGE SEO
GOOGLE ANALYTICS
OFF-PAGE SEO
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GOALS OF SEO
UNDERSTANDING SEO
WEBSITE ANALYSIS
KEYWORD RESEARCH
SEO DEFINED
What is SEO?
Source : http://en.wikipedia.org/wiki/Search_engine_optimization
SEO SAMPLES
SEO SAMPLES
SEO DEFINED
SEO SAMPLES
SEO CASE STUDIES
ON-PAGE SEO
GOOGLE ANALYTICS
OFF-PAGE SEO
OPPORTUNITIES
Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results.
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GOALS OF SEO
UNDERSTANDING SEO
WEBSITE ANALYSIS
KEYWORD RESEARCH
SEO DEFINED
SEO Flow
Source : http://www.innovativeoutsource.com/seo.html
SEO SAMPLES
SEO SAMPLES
SEO DEFINED
SEO SAMPLES
SEO CASE STUDIES
ON-PAGE SEO
GOOGLE ANALYTICS
OFF-PAGE SEO
OPPORTUNITIES
www.rlcomm.org
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EMAIL [email protected] +63 933 519 0220
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GOALS OF SEO
UNDERSTANDING SEO
WEBSITE ANALYSIS
KEYWORD RESEARCH
SEO DEFINED
SEO comes in two phases:
Source : http://www.jumpstartpro.com/on-site-seo-vs-off-site-seo-what-is-the-difference/
SEO SAMPLES
SEO SAMPLES
SEO DEFINED
SEO SAMPLES
SEO CASE STUDIES
ON-PAGE SEO
GOOGLE ANALYTICS
OFF-PAGE SEO
• On-Page Optimization• Off-Page Optimization
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GOALS OF SEO
UNDERSTANDING SEO
WEBSITE ANALYSIS
KEYWORD RESEARCH
SEO DEFINED
SEO comes in two phases:
Source : http://www.jumpstartpro.com/on-site-seo-vs-off-site-seo-what-is-the-difference/
SEO SAMPLES
SEO SAMPLES
SEO DEFINED
SEO SAMPLES
SEO CASE STUDIES
ON-PAGE SEO
GOOGLE ANALYTICS
OFF-PAGE SEO
On-Page SEO: how well your website's content is presented to search engines. This can often be improved immediately.
Off-Page SEO: your site‟s overall “authority” on the Web, which includes what other websites say about your site. This can take time to
improve.
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GOALS OF SEO
UNDERSTANDING SEO
WEBSITE ANALYSIS
KEYWORD RESEARCH
SEO DEFINED
Website Analysis for SEO
Source : http://www.jumpstartpro.com/on-site-seo-vs-off-site-seo-what-is-the-difference/
SEO SAMPLES
SEO SAMPLES
SEO DEFINED
SEO SAMPLES
SEO CASE STUDIES
ON-PAGE SEO
GOOGLE ANALYTICS
OFF-PAGE SEO
Website Structure – The structure of website affects its position in search engines. A website made of Frames or Flash, is tough for search engine crawling and indexing. Therefore, while analyzing a website we need to consider these aspects.
HTML Aspects – The HTML code used in website should obey W3C standards. Different sections should be properly distinguished by using proper Paragraphs and Header Tags (H1, 222 H2, H3 . . .) to make contents easily accessible by search engine crawlers. Every page should have proper Title and META Tags (Description and Keywords).
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GOALS OF SEO
UNDERSTANDING SEO
WEBSITE ANALYSIS
KEYWORD RESEARCH
SEO DEFINED
Website Analysis for SEO
Source : http://www.jumpstartpro.com/on-site-seo-vs-off-site-seo-what-is-the-difference/
SEO SAMPLES
SEO SAMPLES
SEO DEFINED
SEO SAMPLES
SEO CASE STUDIES
ON-PAGE SEO
GOOGLE ANALYTICS
OFF-PAGE SEO
Links & Images – Links are of utmost important in search engine optimization. Inbound links, outbound links, and internal links all play major role. First, internal linking should be perfect with proper anchor text. There should be no dead or broken links in website.
Page Contents – For any website content is very important. Every page should have enough keyword rich contents.
Status in Search Engines – Assessment of website’s status in search engines is also a major part of website analysis. Number of indexed pages and back links for the website in all major search
engines are of utmost important.
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GOALS OF SEO
UNDERSTANDING SEO
WEBSITE ANALYSIS
KEYWORD RESEARCH
SEO DEFINED
Website Analysis Tools
Source : Woorank | SEOMoz| SEO Standards | Hubspot
SEO SAMPLES
SEO SAMPLES
SEO DEFINED
SEO SAMPLES
SEO CASE STUDIES
ON-PAGE SEO
GOOGLE ANALYTICS
OFF-PAGE SEO
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GOALS OF SEO
UNDERSTANDING SEO
WEBSITE ANALYSIS
KEYWORD RESEARCH
SEO DEFINED
Finding The Right Keywords
Source : http://www.wordstream.com/articles/keyword-research-for-social-media-guide
SEO SAMPLES
SEO SAMPLES
SEO DEFINED
SEO SAMPLES
SEO CASE STUDIES
ON-PAGE SEO
GOOGLE ANALYTICS
OFF-PAGE SEO
Most
Valuable
keywords Are
Determined
from...
Keywords
that have
high clicks
and low
cost
Keywords used
for related
searches
All possible
related
keywords
Keywords
specifically
for quality
traffic
Keywords
specific to
your
products or
services
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UNDERSTANDING SEO
WEBSITE ANALYSIS
KEYWORD RESEARCH
SEO DEFINED
Keywords Intent
Source : http://www.wordstream.com/articles/keyword-research-for-social-media-guide
SEO SAMPLES
SEO SAMPLES
SEO DEFINED
SEO SAMPLES
SEO CASE STUDIES
ON-PAGE SEO
GOOGLE ANALYTICS
OFF-PAGE SEO
• Broad• Brands• Specifics
RESEARCH
CONSIDER
BUY
SEARCH SALES FUNNEL
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GOALS OF SEO
UNDERSTANDING SEO
WEBSITE ANALYSIS
KEYWORD RESEARCH
SEO DEFINED
ON- PAGE SEO
Source : http://www.jumpstartpro.com/on-site-seo-vs-off-site-seo-what-is-the-difference/
SEO SAMPLES
SEO SAMPLES
SEO DEFINED
SEO SAMPLES
SEO CASE STUDIES
ON-PAGE SEO
GOOGLE ANALYTICS
OFF-PAGE SEO
OPPORTUNITIES
On-Page SEO: how well your website's content is presented to search engines. This can often be improved immediately.
www.rlcomm.org
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EMAIL [email protected] +63 933 519 0220
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GOALS OF SEO
UNDERSTANDING SEO
WEBSITE ANALYSIS
KEYWORD RESEARCH
SEO DEFINED
Page Title
Source : http://www.jumpstartpro.com/on-site-seo-vs-off-site-seo-what-is-the-difference/
SEO SAMPLES
SEO SAMPLES
SEO DEFINED
SEO SAMPLES
SEO CASE STUDIES
ON-PAGE SEO
GOOGLE ANALYTICS
OFF-PAGE SEO
OPPORTUNITIES
Page Titles are one of the most important on-page SEOfactors. Page titles are the text you see at the top of yourbrowser window when viewing a web page. They arealso the title of a page that is presented in searchengines.
Page titles can be found and edited in your site's HTML.The text that is surrounded with the <title> tag is yourpage's title.
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The following are guidelines for coming up with good page titles:
Source : http://www.jumpstartpro.com/on-site-seo-vs-off-site-seo-what-is-the-difference/
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OPPORTUNITIES
�Include keywords. �Make it less than 70 characters long�Put keywords as close to the beginning of the title as possible. �Make it readable for site visitors. �Put your company name at the end of the page title, unless you are a big brand and people search for you through your brand name. �Use different page titles for each page. Each page is an opportunity to target different keywords.
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SEO DEFINED
Meta Description
Source : http://www.jumpstartpro.com/on-site-seo-vs-off-site-seo-what-is-the-difference/
SEO SAMPLES
SEO SAMPLES
SEO DEFINED
SEO SAMPLES
SEO CASE STUDIES
ON-PAGE SEO
GOOGLE ANALYTICS
OFF-PAGE SEO
Meta data is an often overlooked opportunity to attractvisitors from search. Interestingly, it does not directlyinfluence search engine rankings. Nevertheless, it is agood practice to include keywords in your metadescription.
What the meta description is used for is to provide thesearcher with a short description of the page (<150characters to be exact) beneath each result.
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SEO DEFINED
Headers
Source : http://www.jumpstartpro.com/on-site-seo-vs-off-site-seo-what-is-the-difference/
SEO SAMPLES
SEO SAMPLES
SEO DEFINED
SEO SAMPLES
SEO CASE STUDIES
ON-PAGE SEO
GOOGLE ANALYTICS
OFF-PAGE SEO
If a piece of text appears bigger or more prominent thanthe other text on a page, it's probably part of a heading.You can verify this by checking the HTML code of your
website, and seeing if that text has an <h1>, <h2>, or<h3> tag surrounding it. Text in the headings is more likelyto be read by search engines as keywords than text inthe rest of the page. For this reason, it is good to includekeywords in your headings whenever possible.
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GOALS OF SEO
UNDERSTANDING SEO
WEBSITE ANALYSIS
KEYWORD RESEARCH
SEO DEFINED
URL Optimization
Source : http://www.jumpstartpro.com/on-site-seo-vs-off-site-seo-what-is-the-difference/
SEO SAMPLES
SEO SAMPLES
SEO DEFINED
SEO SAMPLES
SEO CASE STUDIES
ON-PAGE SEO
GOOGLE ANALYTICS
OFF-PAGE SEO
The URL of a web page is its web address. For example,HubSpot's blog has a URL of http://blog.hubspot.com. TheURL structure of a website is about how the different URLsconnect with each other.
The methods of fixing these issues depend entirely on theback-end parts of your website, such as your contentmanagement system or programming framework.
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Principles of good URL structure:
Source : http://www.jumpstartpro.com/on-site-seo-vs-off-site-seo-what-is-the-difference/
SEO SAMPLES
SEO SAMPLES
SEO DEFINED
SEO SAMPLES
SEO CASE STUDIES
ON-PAGE SEO
GOOGLE ANALYTICS
OFF-PAGE SEO
Include keywords in your URLs. If you'vealready bought your main URL, then don'tworry about buying a new one just for thissake. But you can clean the URLs of yourinterior pages to include keywords andnot look like gibberish.
For your internal page URLs, separateindividual keywords with dashes (-). Forexample: http://hubspot.com/marketing-resources/ is a good URL that captures'marketing' and 'resources' as keywords.
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Warning: Avoid 'Keyword Stuffing'
Source : http://www.jumpstartpro.com/on-site-seo-vs-off-site-seo-what-is-the-difference/
SEO SAMPLES
SEO SAMPLES
SEO DEFINED
SEO SAMPLES
SEO CASE STUDIES
ON-PAGE SEO
GOOGLE ANALYTICS
OFF-PAGE SEO
After reading this, you might think, “Keywords are really important. If having keywords all over my page helps me rank for them, I should just fill my page with these keywords."
I'm afraid it's not that easy. Apart from leading to a bad experience for site visitors, search engines are smart enough to detect these behaviors. Trying to 'trick' search engines is not a good SEO strategy.
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GOALS OF SEO
UNDERSTANDING SEO
WEBSITE ANALYSIS
KEYWORD RESEARCH
SEO DEFINED
OFF- PAGE SEO
Source :Hubspot
SEO SAMPLES
SEO SAMPLES
SEO DEFINED
SEO SAMPLES
SEO CASE STUDIES
ON-PAGE SEO
GOOGLE ANALYTICS
OFF-PAGE SEO
Off-Page SEO: your site‟s overall “authority” on the Web, which includes what other websites say about your site. This can take time to improve.
www.rlcomm.org
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EMAIL [email protected] +63 933 519 0220
EVENT ORGANIZED BY
GOALS OF SEO
UNDERSTANDING SEO
WEBSITE ANALYSIS
KEYWORD RESEARCH
SEO DEFINED
Link Building Activities
Source :Various SEO Sites
SEO SAMPLES
SEO SAMPLES
SEO DEFINED
SEO SAMPLES
SEO CASE STUDIES
ON-PAGE SEO
GOOGLE ANALYTICS
OFF-PAGE SEO
Directory
Submissions
Article
SubmissionsBlog
Commenting
Forum
Posting
Social
Bookmarking
Blog Posting
Social Media
RSS Feed
SubmissionsBlog Directy
Submissions
YOUR SITE
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Understanding Analytics
Source :Various SEO Sites
SEO SAMPLES
SEO SAMPLES
SEO DEFINED
SEO SAMPLES
SEO CASE STUDIES
ON-PAGE SEO
GOOGLE ANALYTICS
OFF-PAGE SEO
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Introduction to
Presented by
IVAN SHIELDON LLESOLCertified SEO Specialist
www.twitter.com/ivanshieldon
Search Engine Optimization