3 keys to accelerating revenue growth with innovative data services
DESCRIPTION
For data aggregators, data providers and marketing service providers, the new sources of data from social media, connected devices, and, online behavior represent opportunities to create new, innovative services. In this webinar you will learn how using Alteryx you can: • Access any source of data like Big Data, client data, or even your proprietary data to create new service offerings • Take advantage of deep analytical capabilities to model data • Deliver multi-channel profiles and services to your clients Join this webinar to learn how Alteryx’s data aggregator and service customers such as Experian, TargetSmart, and AnalyticsIQ are creating innovative service offerings with AlteryxTRANSCRIPT
1© 2013 Alteryx, Inc.
3 Keys to Accelerating Revenue Growth with Innovative Data Services
2© 2013 Alteryx, Inc.
Goals for Session
1 2 3Challenges For
Marketing Service Providers
Keys to Success for Innovative Services Next Steps
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Situation Today
Increase in Complexity• Who are target customers?• What offerings?
Difficulty in the Details• More Data Sources
• Traditional• E-Commerce• Social• Web Logs
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Embrace the data• Details lead to success
• More data, more accuracy
• Improving models, improves revenue• More accuracy, better ROI
• Deliver multi-channel products & services
So why isn’t everyone doing it?
Successful Innovative Services
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Key 1: Access to all Relevant Data
Organizations• Data types & sources• Lack of tools, resources,
expertise
Service Providers• Incorporate all of the new
emerging data types • Create the right services
Challenges
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The Need: Blending and Modeling
Customer Data Files
Cleanse and
PrepareBlend Enrich Analyze Client Output
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Key 2: Building a Predictive Model
Customer Data Files
Cleanse and
PrepareBlend Enrich Analyze Client Output
8© 2013 Alteryx, Inc.
Key 3: Innovative Offering
@
9© 2013 Alteryx, Inc.
Alteryx’s Mission is To Humanize Big Data and Empower Data Artisans Within The Business
Data Artisan
Capabilities of Data Scientist that Drive Largest Value Today
Line of Business Data or Business Analyst
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Traditional Model for Building Analytical Dataset Wastes Time, Money, and Opportunity
Ask for the Right Analytical Modeling
Get the Right Data TogetherDelivering Customer
Output
67% Of Time
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Alteryx Reduces the Complexity
Create Advanced Analytics
Enrich Data Customer Value / Margin
1/10th of time
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Utilize & Integrate any data source
Inte
gra
te
Rapid design of predictive
analytics with unique spatial understanding
Analy
ze
Busin
ess O
utp
ut
All Relevant Data
Enrich
Proprietary Data
Consumerize the use of sophisticated analytics
The Alteryx Solution
13© 2013 Alteryx, Inc.
Alteryx Customers Making Analytics Real for Their Business
• Blending of client files in
preparation for enrichment • Reduce data processing time • Improve turnaround times for
clients by 70% coding
requirements
• Rise in revenue performance
projections by 400%• Improved competitive
effectiveness• Increased operational efficiency
and turnaround time
• Develops unique datasets on
millions of records• Build predictive models on
customer segments• Reduce development time
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Alteryx Adoption and Customer Success
"Top 10 Big Data Pure
Plays"
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Scenario 1: Blending Data from Multiple Sources to Build a Complete Customer View
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Scenario 1: Blending Data from Multiple Sources to Create a Complete Customer View
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Scenario 2: Building a Predictive Model to Target Customers
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Scenario 2: Building a Predictive Model to Target Customers
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Conclusion
Accessing and Integrating all relevant data
Discuss The Data Challenge for Visual
Analytics
Building an Accurate Customer Model
Right offer to the right customer
20© 2013 Alteryx, Inc.
Download the Alteryx Designer Desktop today to begin Humanizing
Big Datawww.alteryx.com
21© 2013 Alteryx, Inc.
• Data Compliers• Data Aggregators• Marketing Service Providers• Data blending• Data integration• Data analyst• Business analyst• Data cleansing• Alteryx• Matt Madden• Richard Snow• Predictive Analytics• Humanizing Big Data• Big Data Analytics• Alteryx Analytics Gallery
Key Terms