3 keys to accelerating revenue growth with innovative data services

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1 © 2013 Alteryx, Inc. 3 Keys to Accelerating Revenue Growth with Innovative Data Services

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For data aggregators, data providers and marketing service providers, the new sources of data from social media, connected devices, and, online behavior represent opportunities to create new, innovative services. In this webinar you will learn how using Alteryx you can: • Access any source of data like Big Data, client data, or even your proprietary data to create new service offerings • Take advantage of deep analytical capabilities to model data • Deliver multi-channel profiles and services to your clients Join this webinar to learn how Alteryx’s data aggregator and service customers such as Experian, TargetSmart, and AnalyticsIQ are creating innovative service offerings with Alteryx

TRANSCRIPT

Page 1: 3 Keys to Accelerating Revenue Growth with Innovative Data Services

1© 2013 Alteryx, Inc.

3 Keys to Accelerating Revenue Growth with Innovative Data Services

Page 2: 3 Keys to Accelerating Revenue Growth with Innovative Data Services

2© 2013 Alteryx, Inc.

Goals for Session

1 2 3Challenges For

Marketing Service Providers

Keys to Success for Innovative Services Next Steps

Page 3: 3 Keys to Accelerating Revenue Growth with Innovative Data Services

3© 2013 Alteryx, Inc.

Situation Today

Increase in Complexity• Who are target customers?• What offerings?

Difficulty in the Details• More Data Sources

• Traditional• E-Commerce• Social• Web Logs

Page 4: 3 Keys to Accelerating Revenue Growth with Innovative Data Services

4© 2013 Alteryx, Inc.

Embrace the data• Details lead to success

• More data, more accuracy

• Improving models, improves revenue• More accuracy, better ROI

• Deliver multi-channel products & services

So why isn’t everyone doing it?

Successful Innovative Services

Page 5: 3 Keys to Accelerating Revenue Growth with Innovative Data Services

5© 2013 Alteryx, Inc.

Key 1: Access to all Relevant Data

Organizations• Data types & sources• Lack of tools, resources,

expertise

Service Providers• Incorporate all of the new

emerging data types • Create the right services

Challenges

Page 6: 3 Keys to Accelerating Revenue Growth with Innovative Data Services

6© 2013 Alteryx, Inc.

The Need: Blending and Modeling

Customer Data Files

Cleanse and

PrepareBlend Enrich Analyze Client Output

Page 7: 3 Keys to Accelerating Revenue Growth with Innovative Data Services

7© 2013 Alteryx, Inc.

Key 2: Building a Predictive Model

Customer Data Files

Cleanse and

PrepareBlend Enrich Analyze Client Output

Page 8: 3 Keys to Accelerating Revenue Growth with Innovative Data Services

8© 2013 Alteryx, Inc.

Key 3: Innovative Offering

@

Page 9: 3 Keys to Accelerating Revenue Growth with Innovative Data Services

9© 2013 Alteryx, Inc.

Alteryx’s Mission is To Humanize Big Data and Empower Data Artisans Within The Business

Data Artisan

Capabilities of Data Scientist that Drive Largest Value Today

Line of Business Data or Business Analyst

Page 10: 3 Keys to Accelerating Revenue Growth with Innovative Data Services

10© 2013 Alteryx, Inc.

Traditional Model for Building Analytical Dataset Wastes Time, Money, and Opportunity

Ask for the Right Analytical Modeling

Get the Right Data TogetherDelivering Customer

Output

67% Of Time

Page 11: 3 Keys to Accelerating Revenue Growth with Innovative Data Services

11© 2013 Alteryx, Inc.

Alteryx Reduces the Complexity

Create Advanced Analytics

Enrich Data Customer Value / Margin

1/10th of time

Page 12: 3 Keys to Accelerating Revenue Growth with Innovative Data Services

12© 2013 Alteryx, Inc.

Utilize & Integrate any data source

Inte

gra

te

Rapid design of predictive

analytics with unique spatial understanding

Analy

ze

Busin

ess O

utp

ut

All Relevant Data

Enrich

Proprietary Data

Consumerize the use of sophisticated analytics

The Alteryx Solution

Page 13: 3 Keys to Accelerating Revenue Growth with Innovative Data Services

13© 2013 Alteryx, Inc.

Alteryx Customers Making Analytics Real for Their Business

• Blending of client files in

preparation for enrichment • Reduce data processing time • Improve turnaround times for

clients by 70% coding

requirements

• Rise in revenue performance

projections by 400%• Improved competitive

effectiveness• Increased operational efficiency

and turnaround time

• Develops unique datasets on

millions of records• Build predictive models on

customer segments• Reduce development time

Page 14: 3 Keys to Accelerating Revenue Growth with Innovative Data Services

14© 2013 Alteryx, Inc.

Alteryx Adoption and Customer Success

"Top 10 Big Data Pure

Plays"

Page 15: 3 Keys to Accelerating Revenue Growth with Innovative Data Services

15© 2013 Alteryx, Inc.

Scenario 1: Blending Data from Multiple Sources to Build a Complete Customer View

Page 16: 3 Keys to Accelerating Revenue Growth with Innovative Data Services

16© 2013 Alteryx, Inc.

Scenario 1: Blending Data from Multiple Sources to Create a Complete Customer View

Page 17: 3 Keys to Accelerating Revenue Growth with Innovative Data Services

17© 2013 Alteryx, Inc.

Scenario 2: Building a Predictive Model to Target Customers

Page 18: 3 Keys to Accelerating Revenue Growth with Innovative Data Services

18© 2013 Alteryx, Inc.

Scenario 2: Building a Predictive Model to Target Customers

Page 19: 3 Keys to Accelerating Revenue Growth with Innovative Data Services

19© 2013 Alteryx, Inc.

Conclusion

Accessing and Integrating all relevant data

Discuss The Data Challenge for Visual

Analytics

Building an Accurate Customer Model

Right offer to the right customer

Page 20: 3 Keys to Accelerating Revenue Growth with Innovative Data Services

20© 2013 Alteryx, Inc.

Download the Alteryx Designer Desktop today to begin Humanizing

Big Datawww.alteryx.com

Page 21: 3 Keys to Accelerating Revenue Growth with Innovative Data Services

21© 2013 Alteryx, Inc.

• Data Compliers• Data Aggregators• Marketing Service Providers• Data blending• Data integration• Data analyst• Business analyst• Data cleansing• Alteryx• Matt Madden• Richard Snow• Predictive Analytics• Humanizing Big Data• Big Data Analytics• Alteryx Analytics Gallery

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