3 lessons i learned from building a killer start up
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From Building a Killer Startup
by Herve Vu Roussel
3 Lessons I Learned
Linked Senior
Nursing Homes in the US
Residents of Nursing Homes
The Problem
The Solution
3. Sustainable Growth
1. MVP2. Pivot
2008 2009 20102007 2014
The Journey
Lean, MVP, Pivot
Part I: MVP
1. MVP2. Pivot
3. Sustainable Growth
2008 2009 20102007 2014
Product Vision
Shared Kiosk
3 Pilot Sites3 Trips per Pilot Sites
$5 per Trips+
5 Users per Pilot Sites$10 iPod per Users
$1952 Months
Minimum Product
Validation
2 Years after MVP
Time spent listening to MP3 Player (per user)
Time
Week 1 Week 2 Week 3
?Lesson I: Measure Engagement (Do it!)
Time Spent Per User
Time
Week 1 Week 2 Week 3
Metrics Today
Break I
Part II: Pivot
1. MVP2. Pivot
3. Sustainable Growth
2008 2009 20102007 2014
Turn Around Moment
Simple?
Feature Overload
App Overload
Less is More
Lesson II: Dead Simple
Break II
Part III: Growth
1. MVP2. Pivot
3. Sustainable Growth
2008 2009 20102007 2014
Innovation
“an idea, practice, or object that is perceived as new by an individual or other unit of adoption.”
– Everett Rogers
The Right Customer
Ideal Persona
Lesson III: Know your Market
1. MVP2. Pivot
3. Sustainable Growth
2008 2009 20102007 2014
Linked Senior 2013
Validate user engagement
Hook users with dead simple
Know your users & market
“I felt like I went back home”
- Concepcion Tecson
“It is a Programmers Dream to have this”
-Molly Hall
“there is always something new to explore”
- Patricia McDowney
“Linked Senior is a wonderful tool!”
- Beryl Kirkpatrick“my wonder machine!! THANK YOU!!!!”
- Drema Cardona “I love it. My residents are thrilled.”
-Indy Gurley
“I don't know what the residents would do without it”
-Nicole
“I am really in awe of Linked Senior”
-Jane Fulton
