3 Major Changes in the Google Algorithm That Could be Preventing

Your Plumbing or HVAC Website From Ranking on Page One

•3 Biggest Changes that could be preventing your Plumbing or HVAC business from ranking on Page One

•What this change means to you

•What you need to do on your end

You’re About To Discover....

The 3 Biggest Changes

1. You can no longer get away with duplicate content.

2. You have too many irrelevant / low quality links pointed back to your website

3. You need a real, physical office to rank well on Google Maps.

1. You can no longer get away with duplicate content.

•Most plumbing / HVAC companies serve a 25 - 50 mile radius (lot’s of little cities & towns)

• It used to be common place to setup pages for each city & keep everything the same but change only the city.

• Lot’s of guys setup multiple micro-site targeting different cities with the same content only changing the cities along the way

•Your pages must be UNIQUE from one page to the next & from one site to the next

2. You have too many irrelevant / low quality links pointed back to your website

• It used to be ALL ABOUT Links

• The Penguin Update addressed that and now it’s all about quality & relevant links

•You are going to have to review your link profile, find the bad links & either have them removed or disavowed

•Work to diversify your anchor text & build more, high quality / relevant links.

How to identify bad links

•There are tools that will easily let you identify the links pointing to your website so you can identify & deal with the bad links

•Some great tools are:

•Webmaster Tools (Free from Google)

•Majestic SEO

•Open Site Explorer (SEO MOZ)

•Raven Tools

•Ahrefs

How to deal with bad links

• Contact the site owners that are linking to you and request that they remove the link via Phone, eMail & Support

• Try, Try & Try Again

• Worst Case Scenario - Disavow very low quality / low relevance links (Careful not to disavow too many and draw negative attention to your site)

• Build new, high quality / relevant links with careful attention to diversify your anchor text

• Majority should be Root Links - www.yourcompany.com

• Some should be “Click Here”

• Occasionally use your primary keyword as the anchor text “Your City Plumber”

Good link sources…

Great link sources…

• Competitive Link Acquisition

3. You need a real, physical office to rank well on Google Maps.

•Google Maps had a MAJOR change with the Google Pigeon Update

•Primary addressed Local Map Listings

• Took a major toll on those who:

•Had multiple FAKE addresses

•Used UPS Stores, Mailboxes Etc, Virtual Offices

•Worked from a home address & have the business address hidden on Google My Business

•You need a REAL physical business address in the city that you want to rank

Optimize For Google Maps

HOW DO I GET RANKED ON THE GOOGLE MAP?

Download our Google My Business

www.PlumberSEO.net/Cheat-­‐Sheet

What else has changed?

Old fashion SEO is no longer effective

In the post panda, pigeon, penguin era it’s all about User Experience Optimization

The NEW SEO approach requires a heavy focus on User Experience Optimization

What are the NEW ranking factors?

• CTR is KEY (Click Through Rate)

• Scroll Rate is essential (Are they scrolling down once they get to your homepage or website)?

• Time on page is a big deal

• Bounce rate is something to watch very closely

This  Stuff  Works!

Case  Study  –  Schuler  Services

Case  Study  –  Schuler  Services

I’m  please  to  report  that  I  could  not  be  happier.  From  day  one,  Josh  mapped  out  a  clear  plan  showing  where  our  only  marketing  strategy  was  lagging  and  developed  a  list  of  the  top  100  keywords  that  are  important  in  my  area  that  my  site  was  not  ranking  for.  He  and  his  team  launched  a  brand  new  /  re-­‐branded  version  of  the  website  with  all  kinds  of  personality  and  photos  unique  to  our  business.  They  created  pages  and  content  for  each  of  our  main  services  within  Plumbing,  Remodeling,  Heating  and  Electrical.  My  account  manager  Jose  was  extremely  patient  and  proactive  with  me  to  ensure  the  site  met  my  expectations  and  that  things  kept  progressing  smoothly.      

We  are  still  just  a  few  months  in  but  I  can  gladly  say  that  my  online  rankings  in  the  organic  (non-­‐paid)  listings  on  Google  have  improved  significantly.  I  hold  a  dominant  position  for  Allentown  Plumber,  Allentown  Plumbing,  Allentown  Emergency  Plumber,  Allentown  Drain  Cleaning,  Allentown  Water  Heater  Repair,    Allentown  Hydrojetting,  Allentown  Repiping,  and  many  other  keywords.  More  importantly,  as  result  of  these  improved  rankings,  the  increase  in  online  reviews  and  the  messaging  on  my  website  I  have  seen  a  significant  increase  in  inbound  calls  and  booked  service.  We  are  busier  than  ever  and  we  are  just  getting  started.  If  you  are  looking  to  get  more  aggressively  involved  in  online  marketing  for  your  Plumbing  or  HVAC  business  I  highly  recommend  these  guys.    They  know  their  stuff,  provide  great  service  /  support  and  get  results!!!!!!!!  

We  are  currently  up  40%  year  over  year  and  busier  than  ever  ($800K)!  

Greg  Joyce

Case  Study  –  Schuler  Services

Started  in  1998

Hull Plumbing Case Study

The Result…

The Result…I’ve  been  with  Plumber  SEO  for  just  about  2  years  now  and  can  tell  you  that  it  has  had  a  noticeable  impact  on  the  growth  of  my  business.  Since  getting  started  with  them  my  revenue  has  doubled  from  $450K  to  $1.1M  and  my  staff  has  grown  from  5  guys  to  13  guys.  Prior  to  connecting  with  them  I  had  tried  a  number  of  other  companies  &  approaches.  I  spent  a  lot  of  what  I  call  “stupid  money”  trying  to  find  the  right  company  or  the  right  strategy  with  virtually  nothing  to  show  for  it.  When  Josh  showed  me  their  plan  and  laid  out  exactly  what  they  were  going  to  be  doing  for  me  I  felt  confident  I’d  found  the  right  company  to  partner  with.  They  did  exactly  what  they  said,  the  service  has  been  professional  and  the  results  speak  for  themselves.  I  could  not  be  happier  that  I  secured  an  exclusive  relationship  with  the  Plumber  SEO  team  before  one  of  my  competitors  did.  

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Here  is  what  Mark  Had  to  Say…

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Would  you  like  our  help?

If  So,  Let  Us  Get  Your  Internet  Marketing  Right

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Call  us  Directly  at  866-­‐610-­‐4647  or  

www.plumerseo.net/schedule

Call  us  Directly  at  866-­‐610-­‐464  or    

www.plumberseo.net/schedule