3 Methods To Manage Email Bounce Effectively

By: Alphasandesh.com

Inception• One of the toughest job email marketers has to do is deal

with email bounce rate. If you get hard email bounces, then it usually means that the account you tried to send email is not present. If you get soft email bounces, then it generally means the account you are trying to send emails exist, but you should try again later on.

How to manage email bounce• If you are an efficient email marketer, then maintaining and

lessening your email bounces has never been more difficult. Intensely handling your bounces can improve your email deliverability and conversion rates. Thereby improving your email ROI.

• Here we have described three main methods of managing email bounces successfully:

Manage email bounces through a POP account Handling bounces through PIPE method Bounce management by troubleshootinga. For POP accountb. For PIPE account

Manage bounces through POP account• If you select the POP or post

office protocol method to handle your bounces, ensure that you have a cron or time-based job scheduler on your server, which runs a file named “admin/cron.php” after every five minutes. Without running this file, your bounced emails will not get processed automatically.

Handling bounces through PIPE method• With the help of PIPE method,

bounced messages will get processed almost immediately, If you want to use this method, then you have to create a “forwarder” or “alias (pen name)”on your email server, which is mainly used for managing bounces, where all emails delivered to that particular email address are forwarded to a PHP script used in an email software.

Bounced management by troubleshooting

a. For POP account 1. If you have bounce management set up for a particular list, then ensure that one of the bounce settings links on your lists is established to be used only on your list. If you only have one bounce setting connection, which is “default”, then there will be no issue.

Bounced management by troubleshooting

a. For POP account 2. Ensure that your cron job is running continuously on your server, after every five minutes, without any mistake.

Bounced management by troubleshooting

a. For POP account 3. You can regulate how many emails are verified at one time by editing your bounce set up, and you can regulate how often the bounce account is verified at the time-based job scheduler.

Bounced management by troubleshooting

a. For POP account 4. Do not use an email id for bounces that is being used for any other reason. Ensure that your bounce email id is only being used by the software to manage bounces, and it is not getting verified by other applications or e-mail client.

Bounced management by troubleshooting

a. For POP account 5. Verify to ensure that your mail server is not exchanging message header from any of your outgoing mails.

Bounced management by troubleshooting

a. For PIPE method 1. Confirm the file path that was established in the forwarding script on your mail server is accurate.

Bounced management by troubleshooting

a. For PIPE method 2. Verify the error logs of your mail server and web server for any indication of error during the bounce process.

Conclusion• Thus, by following these

methods, you can reduce your email bounce rate, increase accuracy, and make sure your email goes to all recipients capable of receiving it.

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