3 Other Ways to Get Visitor Keyword Info, Now

That It’s “Not Provided” in Google Analytics

Slide 1

3 Other Ways to Get Visitor Keyword Info,

Now That It’s “Not Provided” in Google

Analytics

3 Other Ways to Get Visitor Keyword Info, Now

That It’s “Not Provided” in Google Analytics

Slide 2

1) Google Stops Providing Keyword Data

2) Bing, Yahoo and Others

3) Google Webmaster Tools

4) Adwords

Overview

Source: Higher Education Marketing – 3 Other Ways to Get Visitor Keyword Info, Now That It’s “Not Provided” in Google Analytics

3 Other Ways to Get Visitor Keyword Info, Now

That It’s “Not Provided” in Google Analytics

Slide 3

Google Analytics is no longer providing detailed keyword

data about visitors to your websites.

The good news is that there are other options you can use to

find keyword information elsewhere.

1. Google Stops Providing Keyword Data

Source: Higher Education Marketing – 3 Other Ways to Get Visitor Keyword Info, Now That It’s “Not Provided” in Google Analytics

3 Other Ways to Get Visitor Keyword Info, Now

That It’s “Not Provided” in Google Analytics

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Search engines other than Google are used for about 23%

of global search traffic

The main competitors are Bing, Yahoo, Ask and AOL.

If you plan to invest time in these other search engines as

sources of keyword data be sure to remember that their user

bases are made of up individuals who have gone against the

mainstream.

Their search behavior and conversion behavior is generally

different from the typical Google user.

2. Bing, Yahoo and Others

Source: Higher Education Marketing – 3 Other Ways to Get Visitor Keyword Info, Now That It’s “Not Provided” in Google Analytics

3 Other Ways to Get Visitor Keyword Info, Now

That It’s “Not Provided” in Google Analytics

Slide 5

2. Bing, Yahoo and Others

Source: Higher Education Marketing – 3 Other Ways to Get Visitor Keyword Info, Now That It’s “Not Provided” in Google Analytics

The share of different search engines is broken down like this:

3 Other Ways to Get Visitor Keyword Info, Now

That It’s “Not Provided” in Google Analytics

Slide 6

Google Webmaster Tools (WMT) provides quite a bit of

keyword data about visitors to your website.

Not as much as from Google Analytics, however.

The data provided includes:

The total number of times (impressions) the page appears on a

search engine results page (SERP) for the keyword.

The number of clicks made by searchers on the listing.

The associated click through rate.

And finally, the average position of the page listing on the SERP.

WMT provides a wealth of information, far beyond just

keywords, so definitely set it up, if you haven’t already.

3. Google Webmaster Tools

Source: Higher Education Marketing – 3 Other Ways to Get Visitor Keyword Info, Now That It’s “Not Provided” in Google Analytics

3 Other Ways to Get Visitor Keyword Info, Now

That It’s “Not Provided” in Google Analytics

Slide 7

Adwords recently added a new report called the Paid and

Organic Report that provides keyword data associated with

keywords that you use in Adwords campaigns.

This report provides a really valuable comparison of organic

and paid visitor keyword activity.

The hook here is, of course, that you have to be advertising

on Adwords for these keywords to see this data.

You need to link your Google Analytics account to your

Adwords account for Adwords to begin to track this data

comparatively.

3. Google Adwords

Source: Higher Education Marketing – 3 Other Ways to Get Visitor Keyword Info, Now That It’s “Not Provided” in Google Analytics

3 Other Ways to Get Visitor Keyword Info, Now

That It’s “Not Provided” in Google Analytics

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info@higher-education-marketing.com

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