3-rd Medical Career Days

Advertising Campaign Summary

V 2008

3-rd Medical Career Days Agenda

Szczecin 5-6 IV Hotel Panorama

Poznań 12-13 IV Hotel Novotel Centrum

Katowice 19-10 IVExpo Silesia

Rzeszów 26-27 IVHotel Ambasador

Warszawa 3-4 VCentrum EXPO XXI

Media Patronage

Media Patronage

Proudly sponsored by

MediClin Deutschland is the second targest private hospital chain in Germany with the revenue of almost 400 mln Euro in 2007. The Group's activities are carried out through three divisions: Acute clinics providing hospital services, Post-acute clinics providing medical rehabilitation, subsequent nursing treatment and nursing facilities and Other services providing administrative services. The Group includes 34 clinics, 8 nursing care facilities and 3 medical care centres.

www.mediclin.de

Event Sponsor

Honorary Patronage

The Polish Chamber of Physicians and Dentists Warsaw Pharmaceutical Chamber

in cooperation with:

IFMSA Polska

Young Doctors’ Association

Polish Doctors Abroad

Exhibitor List Adecco Ameos Diakonie Klinikum AWO Krankenhausbetriebsgeselschaft mbH Elblandkliniken Meißen-Radebeul GmbH Hays Poland] HCA healthcare HELIOS Rehazentrum Bad Barleburg HELIOS Klinkum Aue IMS Recruitment Integrated Dental Holdings Kendle Klinik Bavaria Klinikum Löbau-Zittau Klinikum Pirna GmbH Laegeteam

Medacs Healthcare UK Medena Rek Polska MediCarrera S.L MediClin Deutschland Medpro NES Healthcare NRZ Greifswald Paragona PE-People Sp. z o.o Permedex Consulting GmbH Promedica 24 Quintiles Städtisches Klinikum Dessau Work Service

Selected newspaper and internet coverage

Gazeta Lekarska ( Polish Medical Journal) Distributed for free to home addresses of all Polish doctors and dentists.

 • full page advertisements in Volumes 3/2008 and 4/2008

• 2 page account from the 2-nd edition of MCD in Volume 1/2008

Esculap.pl The most recognizable internet portal for medical professioanls. The largest and up-to-date database of doctors in Poland. 3000-5000 unique visitors daily

  • extensive information on the website.

• event info being sent twice to all registered users ( over 100.000) Newsteller No: 444 (27/03/08) and No: 449 (17/04/2008)

„Gazeta Wyborcza” i Gazeta Praca/GazetaPraca.plThe largest daily newspaper in Poland with the circulation of circa 450.000 copies.

  • large Event info ( 2/3 page) and invitation in a national issue dated 07.04.2008 • event advertisements, invitations or post-event accounts in various local mutations og „GazetaWyborcza”

MlodyLekarz.pl (YoungDoctor)An extremely popular portal among young doctors and medical students>Over 15.000 registered users( 90%of all the country’s medical residents)

 • event info and an advertisement on the main page

• event info sent mailed twice to all registered users

Mylekarze.org (WeDoctors)The only internet portal in Poland dedicated to Polish medical staff seeking foreign enployment.

 • event info and advertisement on the main page

• mailing to all registered users ( III and IV)

Magazyn Pielęgniarki i Położnej(Nursing Magazine)The largest nursing paper in the country.

 • event info

„Gazeta Wyborcza” 07.04.2008

„Gazeta Lekarska” (Polish Medical Journal)

Ogólnopolski Przegląd Medyczny

Gazeta Lekarska1/2008

Event information and post-fair accounts, apart from the media patrons, appeared in almost all medical papers in Poland e.g:

„Medical Tribune”„Puls Medycyny”„Lekarz Polski”„Magazyn Stomatologiczny”… etc.Internet information appeared in many other internet portals and websites e.gkorba.plalepraca.plpzwl.plrynekzdrowia.plgcppl.org.plpulsmedycyny.com.plkopernika.plzgzza.pl ….and many others

The news from mainly from GazetaPraca.pl was quoted as an RSS feed by the few hundreds of other websites.

Sample press advertisementsand internet banners

Sample Fair Catalogue pages

Direct Advertising

Posters, leaflets and a certain number of Fair Catalogues were distributed in hospitals,

outpatient clinics,Medical Universities and other points of interest across the country

in the run-up to the Fairs