3 ReasonsPeople Aren’t RSVPing

to Your Events

Planning Your Association Events

Planning and organizing events takes lots of effortThe job doesn’t stop there – need to effectively

promote association eventsGet more RSVPs to events by avoiding these pitfalls

Reason #1 - People Don’t Understand the Value or Benefit of Attending

•Invitation needs more than just a list of speakers•Tell them what they will receive• Learn a new skill• Meet an industry expert• Any informational products, such as ebooks or slides

•What they receive vs. what you are providing • Simple shift in tone on invitation has big impact

Reason #2 - Not Making it Easy to RSVP

•Attendees want to register online•Keep registration form simple• Only ask for information you need• Long forms can hinder

Bonus TipCollect payment at time of registration to prevent no-shows.

Use your membership management software tools.

Reason #3 – Sending Invitation Only One Time

•Attendees think “I have plenty of time to sign up”• Original email invitation gets deleted or buried in inbox

•Send multiple, well spaced invitations• Increase frequency as registration deadline approaches• If you can, remove those who have already registered

from subsequent invitations

Summary – 3 Tips for Increasing Attendance to Association Events

Make clear the benefit or value to attending Make it easy to RSVPSend invitation multiple times

Inspiration for Making Things Easy

“Anticipate the difficult by managing the easy.”

-Lao Tzu

Presented by StarChapter

Local Chapter Management Made Easy

Website: starchapter.com

Email: info@starchapter.com