Do you think you know who isusing the internet to shop?

So you think it's the youngergeneration who use internet for shopping?

Well you are wrong. It's the 65+ group who are using the internet for shopping An increase of 127% from 2011

They are the ones responsible for the most high-ticket purchases

And it's not a small group. In 2011 there will be 25.3 million in the USA

And they are more likely to click through sponsored links: over 90% of them

Ignoring the 65+ on your website? Do so at your peril

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