3 steps and 7 ways to increase website conversions and sales
DESCRIPTION
How to Website increase conversions and sales. It' not just about increasing traffic, in fact that is the last step! First get your website converting existing traffic. Here's 3 Steps and 7 ways to increase conversions, re-engage past visitors, and increase traffic effectively.TRANSCRIPT
How do I increase sales?
The Burning Question 3 Steps & 7 Ways to
Increase Website Conversions &
Sales
I’ll Drive More Traffic
The most common approach is MORE traffic!
Yeah!, more traffic!
But is Traffic THE Solution?
Is this the most effective or only option?
To double sales, you have to double traffic!
No small task, takes time, and… requires huge increase in traffic to affect sales
Doh!
You already have a Gold Mine
Look at the traffic your site already has.
How many visitors inquire or buy?
Where do they go?
What do they do?
Contact us to find out how to improve your site’s performance
3 Steps and 7 Ways to Increase Website Sales and Conversions
First… What’s Going On? Determine where you are with Google Analytics • Bounce Rate How many leave without taking any action?
• Visitor (User) Flow Where do visitors go?
• Conversion Rate What % of visitors inquire or buy?
See esotech.org/blog for more info Need help? We’ll figure out what’s going on and fix it! Find out more…
???
STEP 1: INCREASE SALES FROM TRAFFIC YOU ALREADY HAVE
Only a few Pop Out of the Funnel
Visitors return to the Cloud
Visitors return to the Cloud
On average 97% of visitors leave without buying or inquiring!
Let’s Start with Conversions Increase the
conversion rate for your current
traffic.
For example If your conversion
rate is 2%...
Doubling Conversions As an example, let’s say a page has 100 visits per day and a 2% conversion rate. That’s 2 transactions per day.
How do you double it to 4? 1. Increase traffic to 200 visits/day, or 2. Increase conversions to 4%
Both require work, and you should work on both. But lets talk about conversions.
Not easy to double traffic
So What is Conversion Rate?
Simply put it’s the… percentage of visitors that take a desired action such as inquire or buy. But… Conversion rates vary widely
Different starting points, very different figures!
???
Is there an Average Conversion Rate?
It depends on what you measure. • Hubspot says average is 10%, but • Smartinsights.com says average
is 3% US & 1.17% international
Who’s right? Both! It depends on what you measure!
Some measure from a specific page, others overall website, new visitors, direct visits, etc.
We can improve your conversions. Contact us to find out more…
What’s my conversion
rate???
What Conversion Rate Do I Use?
Measure and track conversion rates for key pages
and transactions.
Look at your historical figures for
a baseline.
OK, maybe you don’t know what Goals & Funnels are, but we do, find out more…
3 Ways to Increase Conversions
1. Improve CTA (Calls to Action)
Increase visitor engagement and interaction with: 1. Buttons 2. Offers 3. Better Contact
Page
Ah, Brilliant
Add Buttons
Use buttons on pages and blogs as a Call to Action
Offers, White Papers, & Free Trials
Try the offer above to see how it works…
2. Typical Contact Page (boring)
This is dull
Is this your contact page?
A Friendlier Contact Us
Much better!
3. Mobile Friendly
• Over 25% of visitors from mobile & growing! • If your site is not mobile friendly, they leave!
Make sure your website is a Responsive Design.
Check your site on several mobile devices.
Is your site mobile hostile? Find out about getting beautiful responsive site…
STEP 2: BRING BACK PAST VISITORS FOR ANOTHER LOOK
Typical Website Lead Flow and Conversion Process
Audience Targeting
Geo Targeting
Contextual Targeting
Site Targeting
PPC Google Search ‐ Organic
Social Media
Landing Page
Submission form or Purchase
Exits w/out purchase or contact
Website
Exits w/out purchase or contact
Paid Traffic Sources Organic Traffic Sources
Visitor returns to the Cloud
Over 95% of website Visitors return to the cloud… How do you re‐engage them?
4. Retargeting Retargeting places your banner ads in front of recent visitors to your
website.
Retargeting has higher CTR (Click Thru Rate) and conversions.
Audience Targeting
Geo Targeting
Contextual Targeting
Site Targeting
PPC Google Retargeting Search ‐ Organic
Social Media
Landing Page
Submission form or Purchase
Exits w/out
purchase or contact
Follow up campaign
Website
Paid Traffic Sources Organic Traffic Sources
Retargeting places paid ads in front of your website visitors to
re‐engage them with your brand
Optimized Website Conversion Process with Re‐Targeting
Setting Up Retargeting
To set up a retargeting campaign you need: 1. RTB (Real Time Bidding) platform 2. Setup and install tracking pixels 3. Banner ads 4. Landing page 5. Setup Campaign on
RTB platform 6. Setup Google Analytics
Too complicated!
Need help? We can have retargeting running fast! Find out more…
But wait, there’s an easier way…
Like SEO, retargeting and RTB campaigns are complicated and require expertise.
You can have a Digital Marketing company set up and manage your campaign.
You’ll get better results and save time and money.
What a relief !
STEP 3: NOW WORK ON INCREASING TRAFFIC
Driving Quality Traffic Now that your website is converting traffic, it’s time to drive more traffic through it.
Not just to it, through it!
Focus on quality, relevant traffic Want high quality traffic? Find out more…
3 Ways to Increase Traffic
Use SEO, Social Media and paid advertising to
drive new traffic to your site and supplement your organic traffic.
5. Quality SEO On‐site SEO addresses website structure and content.
You must have quality content,
lots of it, and
update frequently.
6. Social Media
Social media is great for
brand building.
Did you know a well run campaign also drives excellent traffic to a website?
7. PPC and RTB
Pay Per Click paid advertising
is an excellent way to drive targeted traffic
and a great supplement to organic traffic.
3 Steps and 7 Ways Step 1 Increase Conversions
1. Improve CTA (Call To Action): Add Offer buttons: Free Trial, Free Offer, or White Paper
2. Friendly Contact‐Inquiry Page 3. Mobile friendly Responsive website!
Step 2 Retargeting 4. Start Retargeting Campaign
Step 3 Increase Traffic 5. Quality SEO, increase organic traffic 6. Social Media 7. PPC and RTB paid advertising campaign
Wrapping it up It’s is a process of continual improvement. Effective and successful campaigns are built with: Great creative design & content Quality work and implementation Targeting right audiences, with right message Monitoring metrics, making improvements
Start an amazing campaign with Esotech!
3 Steps & 7 Ways to Increase Website
Conversions and Sales
Prepared by: Bill Grunau
Co‐President, Chief Strategy Officer Esotech