3 steps towards growth
TRANSCRIPT
3 Steps Towards Growth
Jared Fliesler | @JaredSF
Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners
build killer product
build community
tell your storyrespond to feedbackscale team
build trust
delight customers
learn from competitors
obsessively optimize
beat status quo
understand channels
prioritize
expand audiencespartner
GROWmake money
launch new products
MarketMessageBuild
Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners
Build
Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners
Build | 5 Key Questions
Focus: What is the problem you’re solving?
Market Size: Is the opportunity BIG? Will it create a lot of value?
Status Quo: What do people do today in the absence of your solution?
Experience: Can you create a WOW experience?
Timing: Why is now the right time?
Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners
FOCUS
Market Size | Creating Value
Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners
+
Status QuoMight Be Good Enough
Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners
WOW!
Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners
Why Now?
Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners
Build | 5 Key Questions
Focus: What is the problem you’re solving?
Market Size: Is the opportunity BIG? Will it create a lot of value?
Status Quo: What do people do today in the absence of your solution?
Experience: Can you create a WOW experience?
Timing: Why is now the right time?
Message
Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners
Messagingvs
Marketing
Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners
Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners
Message | Craft Your Message
Clear: Say what you mean. Speak to the inner child.*
Concise: Keep it simple and to the point.
Captivating: Connect with people at an emotional level; make them care.
Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners
Test It!
Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners
Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners
Message | Big Brands
BMW: The ultimate driving machine.
Walmart: Save money. Live better.
Levis: Quality never goes out of style.
Disneyland: The happiest place on earth.
McDonalds: I’m lovin’ it.
Swings (and misses)
Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners
Importance of Trust
Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners
Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners
Building Trust: Brands - Press - Customers
Market
Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners
build killer product
build community
tell your storyrespond to feedbackscale team
build trust
delight customers
learn from competitors
obsessively optimize
beat status quo
understand channels
prioritize
expand audiencespartner
GROWmake money
launch new products
MarketMessageBuild
Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners