3 surprisingly simple things most marketers miss in google analytics
DESCRIPTION
Are you using Google Analytics? What if we tell you that you might not be doing it right? In these slides, we'll show you three things that marketers usually miss in Google Analytics.TRANSCRIPT
“3 Surprisingly Simple Things Most
Marketers Miss In Google Analytics”
(And the ONE thing every marketing team should be using.)
Chris Mercer• Content Developer• Direct-Response Optimizer• Call me “Mercer”
Who Am I?
How Often DoYou Use Google
Analytics?
How Many Feel Overwhelmed By
Google Analytics?
How Many Are Already Google
Analytics Experts?
How Many Are Google Analytics
Newbies?
Have A Question?
Miss #1:“Views”
• Some Tips:• Always Keep A View “Untouched”• Use Filters To Show Domains• Company Traffic Views (Twice)
Miss #2:“Segmentation”
• Some Tips:• Mobile vs. Mobile• Traffic Sources• Use Sequences, Work Backward
Miss #3:“Goals”
• Some Tips:• Funnels Tracking Isn’t Always• Use Event Tracking• Try 3rd Party Tools
Every Marketing Team Should Use:
Chris Mercer• e: [email protected]• t: @tweetsfromssm• fb: /seriouslysimplemarketing• www.SeriouslySimpleMarketing.com
Contact Info: