3 Tips to Make Your Website a

Hit!

• Having an online presence is a must in today's

market. Whether you are an automotive shop, bakery,

clothing designer, or if you own a local farmers'

market stand. According to BIA Kelsey and ConStat,

97 percent of consumers do online research before

making a local purchase.

Online Presence of your Company

• One of the first things most people do when theyrealize they need a product or service is pull out theirsmart phone device and pull up whatever searchengine they use (bing, google, yahoo, etc.) and gofrom there. Popular review sites such as yelp, socialmedia platforms (facebook and twitter), and theblogosphere have made it extremely simple forconsumers to see recommendations from otherconsumers about a Marketing Agency and theproduct or service they offer.

• According to a 2013 survey, 90 percent of

respondents said that positive online reviews

influenced their buying decisions. (Marketing Land).

In order to make sure that your online presence

online is one that gives consumers a positive

impression of your company and the products and

services you offer here are three tips on how to build

your online reputation; Assess, Monitor, and Build.

Assess Your Existing Online

Reputation• What are search engines saying? (bing, google,

yahoo, etc.)

• What are consumers saying on review sites? (yelp,

angie'slist, etc.)

• What are consumers saying on social media sites?

(facebook, twitter, etc.)

• What are people in the blogosphere saying?

(tumblr, blogspot, etc.)

Monitor and Address Your

Reputation

• Monitor your reputation. (facebook, twitter, website

reviews, etc.)

• Respond to negative reviews and issues.

• Address issues within your company.

• Enhance customer service.

Build and Promote Your

Reputation

• Claim and update local listings.

• Ask happy customers for reviews.

• Create video and written testimonial.

• Share great reviews and testimonials.

• Create fresh and timely content for SERPs. (search

engine review page)

Thank You