3 Points: Brochures for Trade Shows

3 Points: Brochures for Trade Shows

• Generally speaking, trade shows are narrow in demographic

• Trade shows provide a two-minute interaction that allows both parties to speak about their company– To make the most of this

interaction, try creating a brochure that speaks to the trade show’s demographic

Primaluxe

Demographic

• What is the average make up of attendees?

• Are the older or younger?

• Average salary?– This will largely determine the

tone of the brochure, as well as the color scheme, call to action and brochure layout.

3 Points: Brochures for Trade Shows

EVERYDAYLIFEMODERN

Trade Show

– Tech?

– Home appliance?

– Consumer?

Consider including the trade show’s logo on the brochure, or simply provide a unique image that embodies the trade show’s focus

3 Points: Brochures for Trade Shows

Size, shape and dimension– You will have a lot of

competition in those trade show goodie bags. • Try to stand out with your

brochure

• Make it something worth keeping on to, include: fun facts, quotes, conversion charts, map of the trade show floor, etc.

3 Points: Brochures for Trade Shows

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• Remember: the more personalized the better. The brochure should speak to the attendee and make them want to call you immediately following the show. So as always, don’t forget to include a strong call to action with a time constraint.

3 Points: Brochures for Trade Shows

The End.

For more information, please visit us at:

http://www.1800postcards.com

info@1800postcards.com

3 Points: Brochures for Trade Shows