Three Ways Facebook Can Boost Your Revenue

and your retention.

I am Ryan Hanley

• Director of Marketing, CIC– The Murray Group

Insurance Servicers, Inc

• Creator/Editor – www.RyanHanley.com

• Author – The Social Tools Book– The No BS Guide to a

Successful Blog

• Producer– The Content Warfare

Podcast

What Social Media Should I Use?

• Facebook• LinkedIn• Twitter• Google+• YouTube• Pinterest• Foursquare• Yelp

Facebook Stats

• 75% of people feel more connected to Brand on Facebook• 69% of people have “liked” a page because of a Friend• “Liked” content averages 6.9 positions higher in search

results• 23% of consumers under the age of 35 will purchase

because of a friend’s recommendation on social media• 21% of consumers age 35 – 49 will purchase because of a

friend’s recommendation on social media

• http://pinterest.com/ryanhanley/social-media-infographics/

• http://socialmouths.com/blog/2012/07/31/from-likes-to-buys/• http://blog.hubspot.com/blog/tabid/6307/bid/33629/50-of-Facebook-Fans-Prefer-Brand-Pages-to-Company-

Websites-INFOGRAPHIC.aspx

How do we generate revenue on Facebook?

Get More Facebook Likes

• Buy easy to remember domain– www.HanleyonFacebook.com– www.SubscribetoYOURAGENCY.com

• Facebook Address on Everything• Facebook Address displayed on Website w/ Link• Link to agency page from personal profile• Facebook Address in email signature• Invite clients and friends to Like agency page

Post Better Content

Boring content yields boring results

ACTION ITEM #3

Business posts are a necessity… But make them relevant to your clients concerns

Every post does not need

to be professional or

insurance related

Let your clients know where else you want them to connect with you

Show your support for the community

Facebook Promoted Posts

Worth the money?

Who wouldn’t “Like” this

post?

How much is Action worth to

you?

Promoted Posts

Fan Engagement Campaigns

Get fans taking action

Show love for the clients that love you

Give stuff away… Make it fun

Generate Revenue from Facebook

• Accumulate more “Likes”• Create better content• Promote worthy content• Encourage fans to take action

Thank You• Ryan Hanley, CIC– Twitter: @RyanHanley_Com– Marketing | www.RyanHanley.com– Insurance | www.MurrayGRP.com– Email: ryan@ryanhanley.com

I wish you all Success in your Online Marketing!