3 ways gifs can boost your digital marketing campaign
DESCRIPTION
Because who doesn't love GIFs? Apart from cute cats and silly dogs, it's time to start using GIFs to supercharge your digital marketing strategy. Check out these 3 creative ways to drive conversions and sales with animated GIFs. Visit our blog for more: http://www.oneupweb.com/blog/3-ways-can-use-animated-gifs-digital-marketing/TRANSCRIPT
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IN YOUR
DIGITAL MARKETING
ANIMATED YOU CAN USE 3 CAT-FREE WAYS
Whenever someone
mentions a GIF
GIFS I
you probably think about a short, funny clip, often featuring a cute animal or a little bit of schadenfreude.
YOU KNOW, SOMETHING L IKE THIS…
Cats!
Dogs!
Lizards!
W H Y C A N ’ T I B E T H AT
C U T E ?
They’re not all that way.
GIFS CAN BE USEFUL FOR MARKETERS, TOO.
If a picture is worth a thousand words, a GIF is worth 10,000. GIFs are a mini-vehicle for storytelling, capturing emotions and communicating them in a concise way that words and pictures alone cannot.
Joe Puglisi Senior Creative Strategist for Buzzfeed
ARE YOU USING GIFS in your marketing?
IF NOT, YOU SHOULD BE!
HERE’S 3 WAYS TO HELP YOU START
Nike Shoes
American Apparel
ANNOUNCE A NEW PRODUCT OR SERVICE 01
Kenneth Cole
Anthropologie
LIVEN UP EMAILS OR LANDING PAGES 02
One study showed that adding an animated GIF to an email resulted in 12% more sales
Fred Flare
DRAW ATTENTION TO A CALL-TO-ACTION 03
A little animation helps draw the reader’s attention to your calls-to-action, increasing the chance of conversion.
Method
Animated GIFs aren’t just for
entertainment anymore.
How will you
incorporate GIFs in your
MARKETING
???
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