3 ways small technology companies can use linkedin to grow faster
TRANSCRIPT
3 Strategic Ways to Use
LinkedIn For Small Technology
Companies
Why LinkedIn?
• 330+ million members, the largest professional network on the Internet
• Founded in 2003 as a place to upload and share resumes, has become a powerful resource for social selling
“LinkedIn may be the best source of sales intelligence on the planet for finding and reaching out to a prospective customer.”
Ken Krogue“89. 9% of top sellers view LinkedIn as essential,compared with 12.8% of others.”
Jill KonrathArdath Albee
Use LinkedIn forProspecting
Find ideal prospects
Learn about them
Introduce yourself
Get permission to stay in touch
LinkedIn vs. Inside SalesLinkedIn List Building
• More information lets you target higher quality prospects
• Contacts keep their own info up-to-date
LinkedIn Outreach
• Bypass gatekeeper
• Greater credibility – prospects can check you out
• Prospects have time to think before responding – so you get more “yes” answers
Use LinkedIn forMarket Research
Online surveys allow you to ask questions and get feedback.
Use LinkedIn to find ideal people to take the survey and invite themto participate.
Run marketing experiments to answer questions• Who is most interested• How best to explain• What offer works best
Use LinkedIn forMarket Research
Use LinkedIn to find the
sweet spots!
Use LinkedIn forRecruiting
Saved profiles giveyou a starting point
the next time you areready to hire.
Find people who fit your criteria
Tell them about your job opening
Invite them to apply
Ask if they know anyone else who might be interested
www.proresource.com
Founded in 2007, ProResource has developed a unique
method of using LinkedIn to
make introductions and build relationships - so
small technology businesses can grow faster.
Our clients are software companies, startups, MSPs,
solution providers, integrators, and IT services firms.
Step 1: Build a Quality List
• Use Advanced Search– Industry
– Title
– Keyword
– Company Size
– Geography
• Search in Groups
• Follow the Trail
Step 2: Introduce Yourself
• Connect requests build your network and give you permission to stay in touch.
• Messages can be used instead if you need more than 300 characters to explain your offering OR you want to include a URL, email or phone with your initial contact.
Step 3: Stay in Touch
EngageIntrigueEducate
Profile
Prospecting
Recruiting
Market
Research
ComprehensiveApproach to
Using LinkedIn
Start with a strong profile
Build a prospectingdatabase, run
marketing campaigns,
generate leads
Find great peopleto hire as you grow
Validate demandfor new products, find beta users
Pricing
Comprehensive LinkedIn Profile Management starts at $1700/month
LinkedIn Profile Makeover
List Building, Tagging
Marketing Experiments
Marketing Campaigns
LinkedIn Blogging, Status Updates
Keep in Touch
Switch between Lead Generation,Market Research,
Recruiting anytime!
Judy Schramm, CEOProResource, [email protected]
www.linkedin.com/in/judyschramm
@proresource
http://blog.proresource.com/
Schedule a10-minute call
to get ideas for putting
LinkedIn to workin your business