3 ways to double revenue in 2016
TRANSCRIPT
@dougsleeter
3 Ways to Double Revenue in 2016
@dougsleeter
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@ dougsleeter
Doug Sleeter
800 Member Accounting Consulting GroupAuthor — Textbooks and Reference Guides Consultant to Software Developers
www.sleeter.comCPA Practice AdvisorColumnist, Top 25 Thought Leader
Accounting TodayTop 100 Most Influential People
Small Business InfluencerChampion
The Sleeter Group
@dougsleeter
Agenda
Don’t think incremental, think big (10x) for 2016
1. Payroll2. Workers Comp/Benefits3. Marketing Your Services
@dougsleeter
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@ GustoHQ
Saad ShazadPartnerships
Saad Shazad- Saad leads Partnerships at Gusto (formerly ZenPayroll). He's helped thousands of accountant partners offer payroll to their clients.
Prior Experience- He ran payroll for a small business with 60 employees. - Saad spent a number of years in the financial services industry --
first at Goldman Sachs as an investment banker advising clients on corporate finance related activities and then at Norwest Venture Partners, where he covered financial technology companies.
www.gusto.com
Gusto
@dougsleeter
Growth Driver #1 - Payroll
• Payroll services - Not what they used to be• Tap into the huge trend in outsourcing• What do companies do for Payroll today?• What solutions lead the market? Desktop, cloud,
traditional service.• What’s a good payroll client?
@dougsleeter
Payroll Methods in the US
Desktop payroll software
Outsourced to payroll service
Cloud payroll application / service
Outsourced to external accountant / bookkeeper
Manual (cash, check)
No payroll
0 10 20 30 40 50 60
Payroll Solution by Company Size
Non-Micro SMBs Micro SMBs Source: Sleeter GroupWhat SMBs Want 2015
@dougsleeter
Payroll Solutions by Company Size
QuickBooks Payroll
ADP
Paychex
Intuit Online Payroll
Advantage Payroll
Sage Payroll Solutions
Gusto
AccountantsWorld Payroll Relief
0 2 4 6 8 10 12 14
Payroll Solutions by Company Size
Non-Micro SMBs Micro SMBsSource: Sleeter GroupWhat SMBs Want 2015
@dougsleeter
Biggest States by Company Size
CaliforniaIllinoisFlorida
New YorkGeorgia
MassachusettsNew Jersey
TexasMinnesota
North CarolinaWashington
Alabama
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Biggest States by Company Size
Micro SMBs Non-Micro SMBsSource: Sleeter GroupWhat SMBs Want 2015
@dougsleeter
Saad and Doug on Disruption
How the world’s largest:• Taxi company owns NO taxis (Uber)• Media company creates no content (Facebook)• Retailer has no inventory (Alibaba)• Accommodation provider owns no real estate
(AirBnB)What will the world’s largest accounting firms do to thrive?
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Demo of Gusto Payroll
@dougsleeter
Growth Driver #2 - Worker’s Comp and Benefits
Why Insurance and Benefits?• SMBs want one-stop shop for compliance• ACA is driving more compliance to accountants• Cloud disrupts brokerage channels• Payroll is data source for worker’s comp and benefits
Opportunity for Accountants – Broaden Client Relationships
@dougsleeter
Demo
Demo of Gusto Worker’s Comp and Benefits Solutions
@dougsleeter
Growth Driver #3 - Marketing Your Services in 2016
- Organizations/Events- Paid Media- Content- Social- Referrals- Email Marketing- Local Strategy
@dougsleeter
Disruption and Agility
If you Don’t Disrupt Yourself
Agility Trumps AbilitySomeone Else Will
@dougsleeter
Getting Started with Gusto
gusto.com/accountants@gusto_partners
Saad Shahzad [email protected]@saadwithgusto